Calista Thompson
Marketing Professional
Edgerton,WI
Summary
Supportive Marketing Associate talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through savvy product promotion and data-driven approaches.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Intern
Advanced Energy Economy
06.2022 - Current
- Managed content across all channels using HubSpot, supporting four new strategic partnerships for the organization
- Contributed to mock-ups, email campaigns and social media content.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Collaborated with team members to help expand marketing channels.
- Assisted in creating written, video and image content for marketing channels.
Library Assistant
Eckerd College Library
10.2018 - 05.2022
- Handled check-in and check-out process of library books and materials at circulation desk.
- Educated patrons on use of reference sources, card catalogs and automated information systems.
- Maintained circulation desk for lending periodicals and books to patrons.
- Assisted librarian with conducting library orientation for new assistants.
- Assisted patrons with library's computers and provided information on logging onto Internet.
Visibility Coordinator
Florida PIRG Students at Eckerd College
04.2020 - 05.2022
- Developed and executed visibility strategies for the chapter, resulting in a 200% increase in follower count on Instagram
- Launched and marketed a campuswide visibility survey, successfully polling over 10% of the student body in a three-week period
- Participated in workshops and in-service meetings to enhance personal growth and professional development.
- Trained team members on visibility processes and organizational story to support promotional efforts.
- Evaluated operational practices and identified improvement opportunities to develop revisions for systems and procedures.
Social Media Consultant
St. Petersburg Greenhouse
06.2021 - 08.2021
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Crafted and presented one-on-one tailored trainings in content development and strategy
- Significantly increased page views in one month of consulting
- Identified social media trends and developments to influence PR strategies.
Legislative Coordinator
Florida PIRG Students at Eckerd College
01.2020 - 08.2021
- Virtually oversaw a group of students in running a St
- Pete City-wide campaign against Roundup, succeeding influencing the city’s integrated vegetation management plan
- Authored reports to present to the city council to increase political awareness of the campaign
- Developed partnerships with local and national organizations through collective panels, webinars, and events to publicize the campaigns efforts on campus and in the community
- Participated in professional development initiatives for consistent improvement and up-to-date knowledge of emerging trends and best practices.
- Kept up-to-date on policy progress by frequently reviewing records and reporting findings to team
Plant Protection Outreach Intern
Department of Agriculture
07.2020 - 12.2020
- Engineered an outreach plan for a period of six months for the Plant Protection section
- Exceeded goals through effective task prioritization and great work ethic.
- Built fact sheets to share important information to industry professionals
- Drafted emails for listservs on relevant news on invasive pest control best practices
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Education
Bachelor of Arts - Political Science & Environmental Studies
Eckerd College
St. Petersburg, FL 08.2018 - 05.2022
Skills
Microsoft Suite
Google Suite
Adobe Creative Cloud
Copywriting
Data analysis
Social Media Management
Timeline
Marketing Intern
Advanced Energy Economy
06.2022 - Current
Social Media Consultant
St. Petersburg Greenhouse
06.2021 - 08.2021
Plant Protection Outreach Intern
Department of Agriculture
07.2020 - 12.2020
Visibility Coordinator
Florida PIRG Students at Eckerd College
04.2020 - 05.2022
Legislative Coordinator
Florida PIRG Students at Eckerd College
01.2020 - 08.2021
Library Assistant
Eckerd College Library
10.2018 - 05.2022
Bachelor of Arts - Political Science & Environmental Studies
Eckerd College
08.2018 - 05.2022