Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Callie de los Reyes

Torrance,CA

Summary

Results-oriented Email Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Lifecycle Marketing Specialist

Disruptive Advertising
07.2022 - Current
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Tracked key performance indicators to measure success of campaigns.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.

K12 Partnership Associate

Packback (Start-Up)
01.2022 - 06.2022
  • Develop and manage Packback’s email outreach strategy
  • Implement strategy through deployment and operations surrounding email campaigns utilizing Salesforce
  • Collaborate with sales managers and account executives to develop an evolving target outreach system
  • Source 2000+ new leads through market research in 5 months
  • Create and share reports that track A/B tests, email open rates, and replies utilizing Outreach
  • Keep up with industry trends with continuous research.

1st to 7th grade Tutor

Self Employed
08.2020 - 12.2021
  • Encouraged students' self-esteem and distinctive capabilities through stimulating their foundational skill development while providing optimal child learning improvements with various class activities and effective tutoring
  • Developed special activities and diverse learning opportunities for students in close collaboration with other school team members
  • Helped students develop critical thinking and strong organization habits to improve time management.

Education

Bachelor - Special And Elementary Education

Northern Arizona University
12.2020

Skills

  • Klaviyo
  • Strategic Planning
  • Pipeline Maintenance
  • Content Curation
  • Campaign Implementation
  • Communications Management
  • Campaign Management
  • Competitive Research
  • Campaign Development
  • Evaluation of Marketing Campaigns
  • Marketing Strategies

Certification

HubSpot Academy, 06/22, Email Marketing Certified

SMS Strategy Certified, 7/22, Klaviyo

Klaviyo Product Certified, 10/22, Klaviyo

Deliverability Certified, 10/22, Klaviyo

Timeline

Lifecycle Marketing Specialist

Disruptive Advertising
07.2022 - Current

K12 Partnership Associate

Packback (Start-Up)
01.2022 - 06.2022

1st to 7th grade Tutor

Self Employed
08.2020 - 12.2021

Bachelor - Special And Elementary Education

Northern Arizona University

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Callie de los Reyes