Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
Affiliations
TRAITS
References
Timeline
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Callie Gordon

Callie Gordon

Oklahoma City,OK

Summary

Callie brings 4 years of expertise in digital marketing, along with 9 years of experience in real estate and sales, to her next role. She is a people-oriented professional who loves building community and storytelling.

In her last role, she was tasked with establishing the marketing department which involved creating all marketing materials and outsourcing as necessary. She excels in generating innovative ideas, programming, and activations. She also understands the power of leveraging social media to grow a business and build a brand.

Overview

12
12
years of professional experience

Work History

Marketing Manager

IntelliShade
Oklahoma City, OK
08.2023 - Current
  • BRANDING Executed for the IntelliShade branch launch, rebranding from Cardinal Architectural to IntelliShade.
  • Founded the marketing department
  • Created company slogan and tagline
  • Logo design concept
  • PRINT MATERIALS Created all print materials including business cards, note cards, flyers and folders.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • TRAINING Created the 100+ page Dealer Training Binder.
  • Developed dealer training program and onboarding.
  • Reporting quarterly to the board all marketing progress, recaps, wins, and opportunities.
  • WEBSITE monitoring and updating as needed.
  • Added a project map, project gallery, and dealer portal (in progress).
  • RELATIONSHIPS Established the B2B-based dealer council, and built relationships with new and existing dealers.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Expanded branding and product knowledge to a nationwide dealer network.
  • Established effective working relationships with sales and marketing.
  • Maintained relationships with key customers through regular communication.
  • Represented company at local and trade association meetings to promote products.
  • Prepared and sent proposals to prospective clients.
  • ECOMMERCE Launched on HomeDepot.com and Amazon.
  • Responsible for salient bullets, product pages (PIP), and digital marketing.
  • SOCIAL MEDIA Maintained all platforms.
  • Content creation, photography and videography, editing, scheduling, influencer partnerships and contracts, copywriting.
  • Developed and managed digital marketing campaigns.
  • Grew LinkedIn presence from 12 to 750+ in the first year.
  • Built relationships with influencers in the industry for increased visibility.
  • Managed social media presence and directed programs to improve social media reputation and recognition.
  • Drove consistent, relevant traffic and leads from social networks.
  • Monitored competitors' activities to keep up with industry trends.
  • CRM Onboarded with the team to establish HubSpot as the CRM software
  • Planned and executed campaigns for corporate promotion, launching of new product lines.
  • Tracked, analyzed and reported on marketing program results.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Performed market analysis to better understand target audiences.
  • Identified opportunities for new client acquisition through various marketing channels.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.

Realtor

Realty Austin
Austin, TX
09.2014 - 10.2024
  • Managed client database and creating email campaigns through Salesforce
  • Created marketing materials through Canva
  • Board member of Austin Board of Realtors and San Antonio Board of Realtors
  • Admin and creator of Austin Apartment Locators Facebook group, 2.2k members
  • Certifications: Online Relocation Specialist, Homeward Certified, New Home Specialist
  • Researched zoning regulations for specific areas when preparing property listings.
  • Prepared documents such as purchase agreements, deeds, leases and other legal documents related to real estate transactions.
  • Promoted properties via advertisements, open houses and multiple listing services.
  • Provided client guidance regarding market conditions, mortgage options, and legal requirements.
  • Created professional sales presentations to effectively communicate product quality and market comparisons.
  • Liaised between sellers and buyers for profitable and efficient sales.
  • Researched and determined competitive market price.
  • Grew client base by acquiring new customers and identifying needs to deliver relevant real estate investments.
  • Promoted sales through advertising, open houses and Multiple Listing Services.

Social Media Manager

Covalent Logic
05.2021 - 06.2022
  • Clients included: the Baton Rouge Airport, restaurants De Nada Cantina and Sawyer and Co, Austin's South Terminal, and MoveBR a public works program
  • Grew De Nada's followers from 200 to 2500+ in one month
  • Coordinated with influencers for content and growth
  • Created reels with 3000-7000 views on average
  • Unlocked key tools for both Sawyer and De Nada's Instagrams allowing online ordering and online retail shop through the app
  • Field customer questions through DMs
  • Promoted new menu items, events, and restaurant happenings across all social media channels
  • Developed and implemented successful social media campaigns to support company objectives.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Created and optimized promotional publications and related materials.
  • Assisted in developing strategies for increasing followership and engagement rates.
  • Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Participated in brainstorming sessions with other professionals to generate innovative ideas.

Campaign Coordinator

Todd Phelps for Mayor of Austin
01.2014 - 12.2014
  • Acted as the eyes and ears of the campaign- attended every forum, interview, event, etc
  • Responsible for social media content, website maintenance, office management
  • Created email marketing campaign (iContact, Constant Contact, Network Solutions)
  • Coordinated campaign events

Sales Assistant

KROX 101.5 | KLBJ 93.7- Waterloo Media
08.2013 - 04.2014
  • Supported a sales team of 13
  • Coordinated with Emmis Marketing Group to produce events such as SXSW, ACL, Blues on the Green, and the Summer Cinema series
  • Generated proposals, recaps, and media plans to present to clients on major music events

Education

BBA - Marketing

Texas State University

Real Estate License -

Texas Real Estate Commission (TREC)

Summer Program - Government And Business

Georgetown University
Washington, DC

Yoga Teacher Certification -

Yoga Alliance

Skills

  • Social media marketing
  • Web analytics
  • Project management
  • Creative direction
  • Brand promotion
  • Social media platforms
  • Marketing analytics
  • Reels
  • Business development
  • Graphic design
  • Copywriting
  • Product photography
  • Portrait photography
  • Blog writer
  • Newsletters
  • Planning
  • Customer service
  • Content coordination
  • Partnership marketing
  • Data analytics
  • Digital marketing
  • Product development
  • Contract negotiation

Volunteer Experience

  • Programs Committee, Sunny Dayz Mural Festival
  • Instructor, Dance Skate 405

Affiliations

Gardening, yoga, road trips, roller skating, DIY, painting, crafts.

TRAITS

  • Creative problem solver
  • Communicative
  • Naturally curious
  • Extroverted
  • Sociable
  • Organized
  • Trainable
  • Team player
  • Creative
  • Resourceful
  • Thrives in a fast-paced learning environment
  • Cheerleader
  • Honest and direct
  • Ability to work under pressure
  • Meet deadlines
  • Available for travel
  • Enjoys doing a variety of projects at once

References

References available upon request.

Timeline

Marketing Manager

IntelliShade
08.2023 - Current

Social Media Manager

Covalent Logic
05.2021 - 06.2022

Realtor

Realty Austin
09.2014 - 10.2024

Campaign Coordinator

Todd Phelps for Mayor of Austin
01.2014 - 12.2014

Sales Assistant

KROX 101.5 | KLBJ 93.7- Waterloo Media
08.2013 - 04.2014

BBA - Marketing

Texas State University

Real Estate License -

Texas Real Estate Commission (TREC)

Summer Program - Government And Business

Georgetown University

Yoga Teacher Certification -

Yoga Alliance

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Callie Gordon