Callie Koford
Austin,TX
Summary
Dynamic professional with a proven track record at Dell Technologies, excelling in campaign management and elevating sales through innovative content and strategic partnerships. Skilled in launch implementation and communication, consistently surpassing sales targets by leveraging performance tracking and creativity. Achieved significant growth in brand visibility and customer engagement.
Overview
5
5
years of professional experience
Work History
Campaign Manager
Dell Technologies
Austin, TX
07.2024 - Current
- Manage campaigns and content on the Dell.com homepage for North America.
- Structured quarterly roadmaps and communicated plans to the online team.
- Create innovative content and written materials for placements.
- Collaborate with sales and marketing to best elevate upcoming product launches, showcases, and Dell events.
- Pull analytics of the performance of each homepage banner placement and present to stakeholders.
Brand Merchandiser
Dell Technologies
Austin, TX
04.2023 - 07.2024
- Advocated for third-party brands by elevating and promoting their products and brand on Dell.com.
- Meet weekly with each brand to share analytics on the performance of their brand store, products, and banner placements online.
- Elevate products where needed based on data and thoughtful analysis.
Software Sales Specialist
Dell Technologies
Austin, TX
01.2022 - 04.2023
- Developed sales representatives on package selling, product knowledge, and on phone selling techniques.
- Evaluated sales team performance and delivered critical feedback.
- Conducted software and peripheral training sessions, workshops, and product demonstrations to boost Dell's sales.
- Supported representatives on calls to select ideal products for each customer.
Inside Sales Representative
Dell Technologies
Austin, TX
07.2020 - 01.2022
- Contacted new and existing customers to discuss product and service solutions.
- Cultivated and strengthened customer relationships to drive revenue growth.
- Conducted daily cold calls and emails to potential clients to generate new sales opportunities.
- Reached and exceeded quarterly sales targets through effective sales strategies and techniques.
Education
BBA - Marketing
Texas Tech University
Lubbock, TX05-2020
BBA - Management
Texas Tech University
Lubbock, TX05-2020
Skills
- Launch implementation
- Performance tracking
- Content coordination
- Campaign management
- Creativity
- Communication
- Organization
- Presentation skills
- Sales
Timeline
Campaign Manager
Dell Technologies
07.2024 - Current
Brand Merchandiser
Dell Technologies
04.2023 - 07.2024
Software Sales Specialist
Dell Technologies
01.2022 - 04.2023
Inside Sales Representative
Dell Technologies
07.2020 - 01.2022
BBA - Marketing
Texas Tech University
BBA - Management
Texas Tech University
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