Callie O'Neill
Delaware Water Gap,PA
Summary
Communications professional with expertise in content development and editorial strategy. Demonstrated success in leading cross-functional teams to produce engaging content tailored to audience needs. Strong editorial judgment and meticulous attention to detail improve user experience and maintain high editorial standards.
Overview
9
9
years of professional experience
Work History
Communications Coordinator / Digital Content Strategist
lululemon
04.2022 - Current
- Lead content development and editorial strategy for lululemon's new Help Centre on lululemon.com, shaping article structure, tone, and readability for a broad audience
- Collaborated with cross-functional partners to develop and refine content from concept to final publication, ensuring alignment with audience needs
- Edited high-volume, high-visibility content across web, email, and support platforms.
- Edit, write, and refine guest-facing content to ensure clarity, accuracy, consistency, and alignment with brand voice
- Edit and write long- and short-form content, including support articles, web copy, transactional emails, and chatbot scripts
- Reviewed user feedback and content performance data to guide revisions and enhance content effectiveness
- Trusted for strong editorial judgment, attention to detail, and ability to manage multiple projects with competing deadlines
- Apply consistent editorial standards across all content, ensuring accuracy, clarity, and accessibility
- Ensure all published content adheres to brand and editorial guidelines
Communications Support
lululemon
07.2020 - 04.2022
- Edited and maintained guest-facing content across digital platforms to enhance user experience and ensure editorial accuracy
- Updated website and app content including FAQs, Contact Us, Returns pages, chatbot flows, post-purchase emails, and automated responses
- Developed and refined Knowledge Base articles, email templates, and quick replies to improve clarity and align tone with brand voice
- Collaborated with internal teams to revise content under tight deadlines, ensuring high editorial quality and consistency
Assistant Manager
lululemon
10.2019 - 06.2020
- Contributed to training and coaching by offering clear guidance and constructive feedback
- Managed multiple responsibilities while ensuring attention to detail and adherence to quality standards
- Facilitated team operations through effective written and verbal communication
Benefit Account Representative
Johnson, Kendall & Johnson
08.2017 - 10.2019
- Translated complex information into clear, accessible language for clients
- Managed detailed documentation and client communications, ensuring accuracy and clarity
- Earned Life and Health Insurance License, demonstrating commitment to professional growth and subject-matter understanding
Education
Bachelor of Arts - Graphic Design
University of The Arts
Philadelphia, PA05-2011
Skills
- Content development and editing
- Editorial strategy and brand voice
- SEO optimization
- Editorial management
- Content performance analysis
- Digital content management
Timeline
Communications Coordinator / Digital Content Strategist
lululemon
04.2022 - Current
Communications Support
lululemon
07.2020 - 04.2022
Assistant Manager
lululemon
10.2019 - 06.2020
Benefit Account Representative
Johnson, Kendall & Johnson
08.2017 - 10.2019
Bachelor of Arts - Graphic Design
University of The Arts