Calum Gordon
North Bend,WA
Summary
Talented Senior Copywriter with over 12 years of experience developing creative concepts and ideas for diverse clients. Creative storyteller with strong expertise in crafting compelling, persuasive content for diverse audiences. Skilled in developing creative strategies, editing, and ensuring brand consistency across all mediums. Known for effective collaboration with teams, adaptability to changing project needs, and delivering impactful results. Strong command of language, attention to detail, and ability to meet tight deadlines.
Overview
12
12
years of professional experience
Work History
Senior Copywriter
Project Bionic
05.2018 - Current
- Develop persuasive, on-brand copy for social media platforms, surpassing client expectations and consistently hitting key performance indicators
- Collaborate with art directors, designers, and account executives to create integrated marketing materials that deliver measurable success
- Lead a team of contract copywriters, guiding them to conceptualize and execute creative campaigns for national and international brands
- Conduct research and analyze paid media data to refine brand voice and optimize strategic messaging across communication channels
- Drove a16,000 increase in followers across Facebook, Instagram, and Twitter for a national food brand in one year, bringing the total to over147,000
- Leveraged ViralSweep in a giveaway to gather16,100 email entries,11,100 new social followers, and337,000 total impressions
- Generated13,000 new page likes,50,724 engagements, and more than1.7 million impressions for a100-year-old legacy food brand over six months
Community Management Lead & Creative Writer
Project Bionic
07.2016 - 05.2018
- Directed workflows for a remote team of 8 Community Managers, maintaining on-brand interactions and messaging
- Created editorial calendars and established key deadlines, delivering high-quality content on time and within budget
- Optimized copy using SEO best practices to increase organic search rankings and website traffic
- Partnered with design and marketing teams to build content strategies that resonated with target audiences and reinforced key brand messages
- Utilized strong editing skills to revise written work for clarity, coherence, and grammatical correctness.
- Adapted writing style according to project requirements, exhibiting versatility across various industries and formats.
Copywriter
Zumiez
11.2012 - 07.2016
- Composed engaging and persuasive copy for a variety of marketing channels, including websites, social platforms, email campaigns, and print collateral
- Collaborated with cross-functional teams to develop creative concepts and messaging aligned with brand guidelines and audience needs
- Edited and proofread copy for clarity, consistency, and accuracy, upholding brand standards and communication goals
- Stayed current on industry best practices, incorporating digital marketing and SEO trends into writing strategies
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Education
Bachelor of Arts - English
Washington State University
Pullman, WA05.2012
Skills
- Social media copywriting
- Strong editing skills
- Video scriptwriting
- SEO
- Email marketing
- Project management
- Persuasive writing techniques
- Creative storytelling
Timeline
Senior Copywriter
Project Bionic
05.2018 - Current
Community Management Lead & Creative Writer
Project Bionic
07.2016 - 05.2018
Copywriter
Zumiez
11.2012 - 07.2016
Bachelor of Arts - English
Washington State University
Similar Profiles
Akhila K JAkhila K J
Physiotherapy Assistant at Bionic SportMed & PhysiotherapyPhysiotherapy Assistant at Bionic SportMed & Physiotherapy
Leianna JimenezLeianna Jimenez
Patient Care Advocate/Marketing at Bionic Orthotics and ProstheticsPatient Care Advocate/Marketing at Bionic Orthotics and Prosthetics
Gabriel Acosta JRGabriel Acosta JR
Security Officer at Bionic security serviceSecurity Officer at Bionic security service