Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

CAMERON LAIRD

Fort Collins,CO

Summary

Adept at driving e-commerce growth through digital marketing, merchandising and other on-site strategies. At OtterBox I have leveraged SEO, as well as team and project management skills to significantly improve consumer experience and operational efficiency. My background includes transforming marketing approaches for diverse businesses while fostering strong and meaningful relationships.

Overview

11
11
years of professional experience

Work History

Ecommerce Specialist

OtterBox
Fort Collins, CO
10.2021 - Current
  • As an eCommerce specialist my daily responsibilities have covered a vast range of tasks to support the DTC channel. One of my main functions has been site merchandiser, which includes the management of product setup, categorization, scheduling, product and accessory recommendations, cross-sells, navigation, homepage design, PDPs and category pages. This includes working closely with cross-functional and internal team members to coordinate product copy, renders and creative assets to ensure successful and timely product launches on the website.
  • Site Search Optimization: Analyzing, reporting and optimizing site search results based on user data to drive an excellent consumer experience and incremental revenue.
  • Search Engine Optimization: Manage the site's overall SEO strategy working with eCommerce and development teams and closely collaborating with the creative team to include strategic keywords in new product copy that is distributed across all consumer-facing and B2B channels. Communicate with SEO agency partners to implement new content and technical SEO changes to drive revenue and hit KPIs.
  • Shipping Optimization, Strategy, & Execution: Build, maintain and QA site shipping methods, including pricing, inclusions and exclusions. Monitor, analyze and test shipping strategies. Coordinate with the Product Owner on wins and opportunities to ensure we are providing an optimal consumer shipping experience and meeting business goals.
  • Demand & Supply Chain: Coordinate with demand planning to ensure that the site is fully stocked for the full life cycle of the product to ensure a less than 3% OOS rate across the site. Communicate with supply-chain and logistics teams to understand product in transit for in-stock dates, new product launches, DWG process for end of cycle product including listing items for discounted MSRP when products enter MAP pricing.
  • Visual Asset Implementation: Work with team members to manage and implement new content for the site, including homepage updates, landing pages, product and brand stories.
  • Product Personalization: Work closely with our product personalization partner to ensure consumers have a great customization experience, update product listings, site navigation and generate new ideas while driving incremental revenue for the business.
  • Returns: Monitor, report and optimize web returns for a premium customer experience and business benefits. Report product concerns to the product team. Work with cross-functional teams to support returns.
  • General quality assurance testing with new content, site enhancements and bug fixes, as well as working closely with our CS team to understand and diagnose any issues our consumers may encounter.
  • Site Owner for Liviri: Product set up management, categorization, scheduling, product/accessory recommendations, cross-sells, navigation, homepage, PDP, category pages and content pages.

Head JV Lacrosse Coach

Rocky Mountain Highschool
Fort Collins, CO
06.2018 - 05.2024
  • Coming from a generational lacrosse family and a college lacrosse player myself, being a coach has been my longest and most rewarding job. Not only did it teach me many things about myself, my players and families, but taught me many applicable business skills including management, making quick and effective decisions, maintaining relationships and having tough conversations.
  • Duties include planning and running day-to-day practices as well as game-day coaching.

Marketing Executive

Madwire
Fort Collins, CO
01.2019 - 03.2021
  • Organize, communicate and facilitate digital marketing strategy for clients, including SEO, PPC, CRM, email marketing, video advertising and more.
  • Analyze marketing and website data to modify strategy while communicating changes to both clients and internal teams.
  • Help clients execute best practices to maximize results from digital marketing strategy, including business consulting and sales.
  • Utilize platforms, including Marketing 360, Google Ads, Google Analytics, Google Search Console, Bing Ads, Facebook, YouTube, LinkedIn, WordPress, Shopify and more to effectively implement digital marketing strategies.
  • Communicate frequently and effectively with both clients and teammates while balancing daily workflow.
  • Manage all digital marketing services for 40 small to medium sized businesses.
  • Helped to design and scale a new custom e-Commerce site for our portfolio of Lighting One clients.

Server/Banquet Crew

Sodexo
Kenosha, WI
09.2016 - 05.2017
  • Duties included catering and serving campus events at Carthage College.
  • Responsible for providing excellent customer service while serving guests, as well as supervising and managing volunteers for events.

Merchandiser

CJW, Inc.
Racine, WI
07.2015 - 09.2016
  • Duties included stocking merchandise, organizing marketing displays, developing relationships with accounts, and interaction with sales representative/team for a beer distributor.
  • Responsible for safe handling of company vehicle as well as training new employees.

Academy Coach

Chaos Lacrosse
Frisco, TX
06.2016 - 08.2016
  • Duties included planning and running day-to-day practices as well as game-day coaching for over 100 kids K-12.

Goalie Coach

Texas Top Lacrosse
Dallas, TX
05.2014 - 07.2015
  • Duties included providing goalie instruction to boys of various age groups as well as game-day coaching and management of players and parents.

Education

Bachelor of Arts - Management/Marketing

Carthage College
Kenosha, WI
01.2018

Skills

  • Google Shopping Ads
  • PPC Ads
  • Google Analytics
  • Facebook & Instagram Ads
  • SEO
  • E-mail & Text Message Marketing
  • Data Analysis
  • B2B Marketing Strategies
  • B2C Marketing Strategies
  • CRM
  • Marketing Plan Development
  • E-commerce Marketing & Merchandising
  • Team Management
  • Salesforce Commerce Cloud, SFRA, B2B Lightning, Shopify, Wordpress, BigCommerce
  • Desktop, Mobile & Tablet Website Optimization
  • Site Search Optimization
  • Product Personalization
  • Shipping Management & Optimization
  • Content Production Management
  • Project Management
  • High-level Thinker & Problem Solver
  • Creative & Quick Thinker
  • Excellent Verbal Communicator
  • Superior Writer
  • Relationship Building
  • Self-driven

Accomplishments

  • Alpha Lambda Delta Honor Society Inductee
  • Dean's List: Fall 2014, Spring 2015, Spring 2016, Fall 2017, Spring 2018
  • Senior Thesis selected for publication in premiere issue of the Carthage Business Case Collection. This thesis will be required reading for all business seniors at Carthage College and will be taught internationally as well.
  • Member of Carthage Men's Lacrosse Team (2014-2017)

Timeline

Ecommerce Specialist

OtterBox
10.2021 - Current

Marketing Executive

Madwire
01.2019 - 03.2021

Head JV Lacrosse Coach

Rocky Mountain Highschool
06.2018 - 05.2024

Server/Banquet Crew

Sodexo
09.2016 - 05.2017

Academy Coach

Chaos Lacrosse
06.2016 - 08.2016

Merchandiser

CJW, Inc.
07.2015 - 09.2016

Goalie Coach

Texas Top Lacrosse
05.2014 - 07.2015

Bachelor of Arts - Management/Marketing

Carthage College

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