Cam Schnell
Cleveland,OH
Summary
Dynamic and strategic marketing professional with a proven track record at Aurora Material Solutions, excelling in digital marketing, lead generation, sales enablement, and revenue-generating campaign execution. Skilled in leading multi-channel programs – including Google Ads, programmatic, and LinkedIn – to boost brand visibility, generate qualified leads, and support commercial growth. Leadership in trade show execution, website and content development, and a key contributor to marketing integrations for corporate acquisitions. Background includes account management, market research, product management, and business development, with a focus on aligning marketing efforts to sales strategy. Recognized for using data and cross-functional collaboration to optimize performance and consistently deliver measurable ROI.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Aurora Material Solutions
Streetsboro, OH
10.2024 - Current
- Spearheaded multi-channel digital marketing campaigns across Google Ads, programmatic, LinkedIn, and integrated initiatives to drive lead generation, elevate brand awareness, and fuel strategic growth.
- Generated 1,500+ qualified leads, resulting in 80 new customers and 30M+ lbs. of high-probability pipeline - driving $17M in incremental margin and exceeding B2B benchmarks.
- Improved website traffic, engagement, and LinkedIn performance through strategic content and data-driven optimization.
- Managed external agencies, led trade show planning and execution, and developed sales enablement tools and promotional materials.
- Served as a key contributor to corporate rebrand and rename initiative, supporting the development of a redesigned website, refreshed messaging, and updated digital assets.
- Managed CRM-linked platforms (e.g., UL Connect) and leveraged analytics to optimize campaign ROI.
- Oversaw export growth initiatives, hired and manage a direct report, and collaborated cross-functionally to align marketing with commercial priorities.
Marketing and Sales Representative
Aurora Material Solutions
Streetsboro, OH
01.2022 - 09.2024
- Led integrated, multi-channel marketing strategies spanning digital ads (programmatic, paid search, social), content, branding, and trade shows to boost visibility, strengthen brand equity, and drive growth.
- Developed lead generation campaigns using data-driven segmentation and automation tools to support sales enablement and accelerate pipeline velocity.
- Collaborated cross-functionally with sales, product management, and executive leadership to refine value propositions, optimize messaging, and improve go-to-market execution.
- Managed full cycle inside sales and drove export market expansion, achieving a 55% increase in total territory volume through strategic account growth and relationship building.
- Proven strengths in B2B marketing, demand generation, customer acquisition, and pipeline growth.
Account Manager
The Lubrizol Corporation
Wickliffe, OH
06.2020 - 12.2021
- Managed a complex, multi-industry sales territory, consistently increasing revenue, volume, and customer retention across key strategic accounts.
- Oversaw a multi-million-dollar global customer program, coordinating closely with operations and supply chain to ensure seamless execution amid logistical challenges.
- Drove new business development through Challenger-selling techniques, strategic account planning, and successful new product introductions.
- Negotiated and implemented price increases while maintaining customer loyalty and profitability.
- Built and sustained trusted customer relationships, delivering exceptional service and resolving issues with urgency and transparency.
- Developed sales forecasts, analyzed market trends, and executed proactive territory strategies that resulted in sustained growth and high client satisfaction.
Product Manager - CROP Program
The Lubrizol Corporation
Wickliffe, OH
06.2019 - 05.2020
- Led cross-functional initiatives in product lifecycle management, market segmentation, and voice-of-customer research to grow a top-tier product line.
- Created go-to-market strategies, including sales enablement tools, training programs, and promotional assets to support commercial teams and enhance customer engagement.
- Delivered competitive analysis and technical support while partnering with supply chain, operations, and R&D to ensure product availability, performance, and alignment with evolving market demands.
Account Manager, North America - CROP Program
The Lubrizol Corporation
Wickliffe, OH
06.2018 - 05.2019
- Selected as 1 of 2 nationwide graduates for a highly competitive full-time leadership development program focused on cultivating next-generation talent and cross-functional business acumen.
- Drove territory expansion by acquiring high-potential accounts, strengthening client relationships, and applying Challenger Selling to exceed sales targets.
- Delivered customer-centric solutions through consultative education on product offerings, market dynamics, and differentiated value propositions. Supported account planning and sales forecasting through timely reporting and data-driven insights.
Sales Category Management Co-op
Danone
White Plains, NY
08.2017 - 12.2017
- Utilized Nielsen and IRI syndicated data to deliver actionable category insights and inform customer-specific sales strategies across yogurt, plant-based beverages, creamer, and dairy product lines.
- Performed competitive and gap analyses, built retailer scorecards, and supported category reviews.
- Contributed to high-impact sales presentations, merchandising trackers, and ad hoc reporting, demonstrating precision and analytical rigor in a fast-paced CPG environment.
Education
Bachelor of Business Administration - Marketing
University of Cincinnati, Lindner College of Business
Cincinnati, Ohio04.2018
Skills
- Digital marketing and sales enablement
- Campaign execution and leadership
- Google Ads and programmatic advertising
- Lead generation and business development
- Brand visibility and awareness
- Marketing execution and trade shows
- Content development and market research
- Cross-functional experience in account management
- Product strategy and performance recognition
- Data optimization and measurable ROI
- Team collaboration and communication
Leadership Experience
- Alpha Kappa Psi Business Fraternity - Eta Chapter, 2015 - 2018, Vice President, Director of Marketing, Vice President of Administration
- University of Cincinnati - Procter & Gamble Mentorship Program 2016 - 2018
- Aurora High School, 2014 Senior Class President
Skills
- Leadership
- Agency Management
- Executive Reporting
- Mentorship
- Budget Ownership
- Creativity
- Interpersonal
- Communication
- Brand Management
- Consumer Insights
- CRM Management
- Social Media
Affiliations
- Family + Friends
- Music Composition + Production
- Fitness + Strength Training
- Travel
- Volunteerism
- The New York Times Daily Games
Timeline
Marketing Manager
Aurora Material Solutions
10.2024 - Current
Marketing and Sales Representative
Aurora Material Solutions
01.2022 - 09.2024
Account Manager
The Lubrizol Corporation
06.2020 - 12.2021
Product Manager - CROP Program
The Lubrizol Corporation
06.2019 - 05.2020
Account Manager, North America - CROP Program
The Lubrizol Corporation
06.2018 - 05.2019
Sales Category Management Co-op
Danone
08.2017 - 12.2017
Bachelor of Business Administration - Marketing
University of Cincinnati, Lindner College of Business
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