CAMBRIE GAGLIARDI
Chattanooga,TN
Summary
Versatile marketing leader with 13 years of senior-level experience driving high-impact campaigns for both Fortune 500 companies and scrappy start-ups. Having worked across numerous industries, I bring a unique blend of strategic insight and hands-on execution, combining big-picture thinking with the ability to roll up my sleeves and deliver measurable, proven results that drive growth and brand success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Consultant/Owner
Bloom Growth Marketing
11.2020 - Current
- Develop comprehensive digital marketing strategies focused on growth for brands and start-ups.
- Create strategic marketing initiatives for multiple sectors like CPG, Retail, SAAS, Transportation and Real Estate Tech.
- Create tracking systems using dashboards for monitoring KPIs like website visits, traffic analysis, and social media engagement.
- Skilled in both strategic planning and hands-on execution through Google and Meta ad services.
Fractional Chief Marketing Officer
Fairs.com
01.2024 - 05.2024
- Established an overarching brand direction while diving into the finer details of marketing execution, especially in social media—both for Fairs.com and their clients.
- Delivered measurable results through the seamless combination of strategy development and actionable execution for Fairs.
- Proven case studies of growing the attendance for Fairs.com clients using social and digital marketing strategies.
- Consulted on the overall direction, vision, and marketing strategy for Fairs.com.
- Created reports on key performance indicators such as website traffic, conversion rate, cost per acquisition, return on investment.
- Participated in creating and presenting sales pitches with CEO to highlight unique selling proposition for Fairs.com.
Growth Marketing Consultant
Propbee.com
Remote, TN
08.2023 - 05.2024
- Worked with the CEO, COO and other senior partners to develop the brand identity and multi-million dollar go-to-market plan for Real Estate Tech start-up Propbee.com.
- Managed the Salesforce Marketing Cloud strategy and implementation.
Digital Marketing Consultant
Masonopoly Brands
Remote, TN
12.2020 - Current
- Managed 40 Buff City Soap store openings in two years
- Oversaw the increase of the paid social spend from $8,000 to $80,000/month while maintaining an average CPL of only $0.71 (goal was $2.50 and CTR of 7.81% with a target of at least 3.5%
- Led the nationwide implementation of Events for 270 Buff City Soap locations. This included sourcing and integrating a booking tool and payment processor, crafting a comprehensive operations guide, and developing marketing communications for the all-new 'Buff Events' program
- Successfully oversaw one subscriber list from 0 to 100k+ via strategic lead funnels and organic social
Director Of Marketing
Planet Fitness
10.2015 - 09.2020
- Responsible for strategic marketing planning and performance for over 150 locations across NY, CT, NM, TN, GA and Canada
- Planned large media budgets across various channels including Paid & Organic Social, Display, Video, SEM, Landing Pages, Blog Posts, Email, Streaming Audio, Direct Mail, OOH, TV, Radio, Sponsored Content and PR
- Managed multiple agency relationships
- Developed and managed statewide sponsorships of The University of Tennessee Athletics and Syracuse University Athletics
- Responsible for budgeting, tracking, and reporting on annual marketing spends
- Managed non-profit partnerships, including Boys & Girls Clubs of America, Children's Miracle Network, local schools and more
- Managed marketing employees - hiring, annual review, training, benefits, etc
Account Supervisor
THE TOMBRAS GROUP
01.2015 - 10.2015
- Account Supervisor for a 300-employee full-service agency.
- Responsible for strategic account planning and management, and day-to-day operations of multiple key accounts including Michelin North America and Bristol Motor Speedway and Dragway
- Restructured unorganized and underperforming accounts into successful partnerships
- Liaised with cross-department agency teams to provide business intelligence, strategy and goals on clients and their competitors
Account Supervisor
THE JOHNSON GROUP
05.2012 - 01.2015
- Executed integrated marketing campaigns across diverse clients.
- Maintained consistent and efficient communication with clients to develop their trust.
- Led and directed account teams, including account executives, assistants and interns.
- Managed marketing budgets, timelines and expectations.
- Assisted in conducting competitive research for clients.
- Assisted in writing proposals and preparing budgets.
Education
Bachelor of Science - Business Marketing
The University of Tennessee At Chattanooga
05-2012
Skills
- Strategic Marketing Planning
- Go-To-Market Strategy
- Growth Marketing
- Content Planning
- Start-up Marketing
- Organic Social Strategy
- Paid Social Strategy
- Business Intelligence
- Lead Funnels
- CRM Management
- Landing Page/Website Creation & Management
- SEO/SEM
- Influencer Marketing
- Branding
- Marketing Analytics
- OTT/TV/Streaming
- Direct Mail
- Email/SMS Marketing
- Recruitment marketing
Certification
Google Ads Search Certified
References
- Scott Hillyer, CEO of Fairs.com: 412-443-9072, Scott@fairs.com
- Pat Augustine, Former Senior Executive At Bank Of America and Owner of Meridian Enterprises, 704-906-2058, pat.augustine33@gmail.com
- Dooley Tombras, President, Tombras Ad Agency, 865-607-1394, dtombras@tombras.com
Languages
Portuguese, Native
Languages
Portuguese
Professional
Timeline
Fractional Chief Marketing Officer
Fairs.com
01.2024 - 05.2024
Growth Marketing Consultant
Propbee.com
08.2023 - 05.2024
Digital Marketing Consultant
Masonopoly Brands
12.2020 - Current
Marketing Consultant/Owner
Bloom Growth Marketing
11.2020 - Current
Director Of Marketing
Planet Fitness
10.2015 - 09.2020
Account Supervisor
THE TOMBRAS GROUP
01.2015 - 10.2015
Account Supervisor
THE JOHNSON GROUP
05.2012 - 01.2015
Bachelor of Science - Business Marketing
The University of Tennessee At Chattanooga
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