Cam Cahill Smith

• Built a successful Digital and Experiential Marketing Business, generating clients across multiple industries including: Retail, Sales, Beauty, Customer Service, Recruiting/Staffing, Healthcare, Finance and Business Development.
• Created and implemented SOCIAL MEDIA campaigns, to drive brand awareness and sales revenue, using: Facebook, LinkedIn, Instagram, X (Twitter), Snapchat, Youtube and TikTok.
• Streamlined Digital Marketing strategies by leveraging: Hootsuite, Buffer, Sendible, Mail Chimp and Constant Contact, to ensure that marketing strategies were consistently increasing sales revenue.
• Supervised Customer Relationship Management Systems "CRM" (Hubspot, Constant Contact, Salesforce) to foster excellence in client relations and tracked client engagement metrics.
• Composed vibrant client newsletters using: Canva, Google Docs, Mailchimp, Constant Contact, Microsoft Office Suite, Slicktext and EZtext.
• Analyzed Click Thru Rates from digital newsletters to increase client contact and sales revenue.
• Addressed Online Reviews (Google, Yelp, Yahoo), by implementing internal processes to personally address each review in real time.
• Spearheaded innovative client development events that generated substantial positive media coverage, driving success and enhancing our public relations impact
• Lead sales teams by 75% increase over previous year by providing coaching, client development, mentorship/ training and networking opportunities to improve overall performance and productivity.
• Boosted client sourcing by use of Boolean search techniques to identify untapped sales markets utilizing Sales Navigator , Sales Force and Dunn & Bradstreet.
• Analyzed goals/metrics regularly to identify areas for improvement and implement innovative changes in a timely manner.
• Built robust network of industry contacts, leveraging relationships for strategic partnerships and opportunities.
• Expanded into new markets, conducting thorough analysis to ensure compatibility and potential for growth.
• Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
• Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
• Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
• Led cross-functional teams to deliver digital marketing projects, ensuring alignment with overall business goals.
• Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.

• Successfully launched "Lemongrass Spa NATIVUS", a natural, cruelty free skincare, haircare, and cosmetics business.
• Developed innovative Digital and Experiential
  marketing strategy, by leveraging extensive
  multi-county client base across multiple (7) counties in Central/South Florida: Brevard, Indian River, Pt. St. Lucie, Martin, Palm Beach, Broward and Dade Counties. South Florida.
• Wrote Job Descriptions for new Team Members, to include business's Vision/Mission Statements and Core Values.
• Developed strong candidate pipelines by leveraging social media, job boards, and networking events.
• Hosted weekly events, both in person and online,
  to showcase the Lemongrass Spa Nativus product
  line, and increase new clients and sales revenue.
• Regularly reviewed industry trends and best practices for onboarding to ensure the organization stayed at the forefront of employee engagement.
• Enhanced new hire experience with personalized orientation sessions and mentorship opportunities.
• Achieved revenue growth by devising targeted marketing campaigns and cross-promotion strategies with complementary businesses.
• Implemented an innovative marketing plan, by
  utilizing a CRM to regularly connect with clients,
  manage social media posts, write/send monthly
  newsletters and drive business to my Lemongrass
  Spa Nativus website.
• Increased sales revenue by 20% a quarter, by analyzing "client retention rates" of newsletters, social media posts/reels/lives and Lemongrass Spa Nativus Website.
• Fostered a culture of excellence and growth with
  my sales team, by frequently hosting training
  sessions, hosting team lunches and recognizing
  their continued success.
• Boosted sales revenue by developing and
  implementing strategic sales plans and accountability initiatives based on annual sales goals, quarterly KPIs
  and weekly metrics.
• Increased average deal size by upselling additional products, encouraging client's referrals via gratis product gifts for both the team member and the prospective new customers.
• Increased new employee retention by developing a "Retention Focused Selection Process"
• Conducted regular staff training sessions on industry Best Practices, updated product information, innovative business building and new KPIs.
• Monitored competitor activity within the market segment to stay ahead with innovative strategies.
• Optimized job postings for maximum visibility on various job boards, social media platforms, and professional networks.
• Conducted comprehensive candidate interviews to assess skills, qualifications, and cultural fit for each role, leading to higher employee retention rates.
• Streamlined recruitment processes, significantly maximizing use of "Boolean Search Technology" with Job Boards: Indeed, Linkedin, ZipRecruiter and Handshake".
• Leveraged Applicant Tracking System (Taleo) to optimize new hire process, reduce "time to fill" data for new recruits and to analyze team member exit interviews .
• Incentivized employees to provide referrals for new team members using gratis products and gift cards for local restaurants.
• Held quarterly team dinner to recognize excellence and foster comradery amongst the team.
• Trained new employees on product knowledge and sales techniques, increasing overall team performance.
• Organized promotional events and special sales to attract new customers and boost revenue.
• Boosted customer satisfaction levels by providing personalized beauty consultations and product recommendations.
• Coached Team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
• Managed revenue models, process flows, operations support, and customer engagement strategies.

• Utilized proven success in Luxury and Prestige Beauty to quickly generate new clients and to bring my "book of business" over to new companies: Shiseido, Clarins, Origins, Elizabeth Arden, Clinique, Lancome, Benefit, Dyson, T-3, Tula, PUR, Anastasia, Drybar, Living Proof, Too Faced, Bobbi Brown.
• Exceeded Counter sales goals/metrics, by implementing innovative Experiential Marketing Strategies, including: Facial Events for local networking groups, including:
  Women's Chamber of Commerce, WOAMTEC, ACBW, Chamber of Commerce of the Palm Beaches, Beauty School Presidents.
• Maximized brand awareness by regularly hosting Off-Site "Mini-Facial Events", Skincare Assessments and Product Demonstrations for Resident of local Luxury Senior Communities.
• Successfully increased GEN Z Skincare/Makeup sales revenue by implementing targeted marketing campaigns at local private high schools/colleges, maximizing SOCIAL MEDIA posts and Lives/Reels to INVITE STUDENTS to our Pre-Prom/Formals APPOINTMENT ONLY "Expert Make-up Application Events".
• Implemented Hootsuite, Buffer & Sendible to streamline SOCIAL MEDIA POSTS. (Instagram, TikTok, Facebook, YouTube, Snapchat, @Threads, X/Twitter)
• Maximized company CRM and Marketing Industry client contact platforms (MailChimp, Constant Contact, Sales Navigator, Salesforce) to create frequent "client specific content"via vibrant newsletter, texts and posts.
• Rewarded Beauty Advisors who were PROACTIVE in the development of new clients by going out into the store to meet potential customers, rather than remaining idle in
  their counter area.
• Visited local Wedding Dress Stores to build collaboration as the Beauty brand of choice for Pre-wedding skincare preparation and Wedding day Makeup Application
  for entire Bridal Party.
• Conducted makeup application demonstrations to showcase product effectiveness and educate clients on proper techniques.
• Conducted regular staff training sessions to ensure consistent service delivery and adherence to industry best practices.
• Developed and executed successful promotional events, driving increased sales and client loyalty.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and to increase brand awareness.
• Resolved customer complaints professionally, ensuring a positive outcome for all parties involved.
• Monitored competitor activity within the market segment to stay ahead with innovative strategies.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Increased customer satisfaction by providing exceptional service and product knowledge.
• Achieved sales goals through effective communication and demonstration of products.
• Prepared daily reports on sales, inventory levels, and other key performance indicators for management review.

Enhanced employer branding through strategic marketing initiatives, leading
to an increase in qualified applicants.
•
Improved employee retention rates by developing comprehensive
onboarding programs and ongoing professional development opportunities.
•
Streamlined the hiring process for efficiency, utilizing applicant tracking
systems and automating key tasks.
•
Implemented data-driven decision-making processes, utilizing HR analytics
tools to measure recruitment success and drive continuous improvement.
•
Increased candidate pool quality by implementing targeted recruitment
strategies and leveraging social media platforms.
•
Optimized job postings for maximum exposure, incorporating SEO best
practices and engaging content to attract top talent.
•
Cultivated positive relationships with candidates throughout the entire
recruitment process, providing timely feedback and ensuring a positive
experience overall.
•
Managed high-volume requisition loads while maintaining excellent customer
service levels for internal clients and stakeholders.
•
Established partnerships with industry associations, networking groups, or other
relevant organizations to enhance talent acquisition initiatives.
•
Built strong relationships with external recruiting agencies to expand talent
networks and optimize sourcing efforts.
•
Coached human resources team members in effective interviewing
techniques, resulting in improved candidate selection accuracy.
•
Fostered a collaborative work environment among cross-functional teams,
enhancing communication channels during the recruitment process.
•
Analyzed recruiting metrics to share reports and recommendations with
stakeholders.
•
Developed comprehensive process for new hires and reviewed new hire
productivity, optimizing onboarding effectiveness.
•
Identified and implemented appropriate strategies to increase employee
satisfaction and retention.
•
Discovered and resolved complex employee issues that affected
management and business decisions.
•
Updated training processes by reviewing existing documentation, leveraging
feedback from associates and working with legal and compliance teams.
•
Utilized compliance tools, corrective actions and identification of deficiencies
to mitigate audit risks.
•
Education
Bachelor