Summary
Education
Skills
Accomplishments
Work History
Additional Information
Affiliations
Certification
Cam  Cahill Smith

Cam Cahill Smith

BEAUTY PROFESSIONAL
Palm Beach Gardens,Florida

Summary

Dynamic Beauty Leader with over 15 years of proven success in cultivating robust client relationships across the luxury and prestige skincare sectors, as well as the organic and natural beauty markets. Celebrated for her exceptional ability to harness experiential and digital marketing strategies, she has earned a reputation as a "Market Disruptor" in the luxury skincare industry. With decades of experience in uniting and mentoring teams to drive long-term career success, she possesses a powerful knack for rapidly boosting revenue and elevating brand visibility, positioning herself as a game-changing force in both local and national luxury skincare markets.

Education

Bachelor of Arts - International Affairs

FLORIDA STATE UNIVERSITY , Tallahassee, FL

Skills

  • EXPERTISE: FACEBOOK, TIKTOK, LINKEDIN, INSTAGRAM, X, TREADS, YOUTUBE, ZOOM, TEAMS, SKYPE AND WHATAPP
  • PROFICIENCY: MAIL CHIMP, CANVAS, EZTEXT, SLICKTEXT, CONSTANT CONTACT, SALES NAVIGATOR
  • MASTERY: GOOGLE SUITE, MICROSOFT OFFICE, PC & APPLE SYSTEMS

Accomplishments

Successfully generated over $3,000 in sales of Shiseido skincare products by leveraging the company CRM, offering discounts to members of local networking groups who made Shiseido purchases after their facial, amplifying social media marketing efforts and engaging with shoppers in other store departments by inviting them for an impromptu complimentary Shiseido Facials.

Work History

Owner

Cahill Marketing Solutions
07.2008 - Current
  • Successfully launched a Digital and Experiential Marketing Business, creating, implementing, and overseeing Omni-channel marketing strategies for companies in various industries including: Retail, Sales, Beauty, Customer Service, Call Centers, Staffing/HR, Healthcare, Energy, Finance and Client Relations.
  • Developed and managed SOCIAL MEDIA campaigns, using: Facebook, LinkedIn, Instagram, X (Twitter), Snapchat, Youtube and TikTok.
  • Leveraged digital marketing management platforms to ensure regular and timely postings. (Hootsuite, Buffer, Sendible etc.)
  • Supervised Customer Relationship Management Systems "CRM" (Hubspot, Constant Contact, Salesforce) to foster excellence in client relations and tracked client engagement metrics.
  • Composed vibrant client newsletters using: Canva, Google Docs, Mailchimp, Constant Contact, Microsoft Office Suite, Slicktext and EZtext.
  • Analyzed Click Thru Rates from digital newsletters to ensure expeditious client follow up and increased sales.
  • Addressed Online Reviews (Google, Yelp, Yahoo), by implementing internal processes to personally address each review in real time.
  • Spearheaded innovative client development events that generated substantial positive media coverage, driving success and enhancing our public relations impact
  • Lead sales teams providing coaching, client development training and networking opportunities to improve overall performance and productivity.
  • Boosted client sourcing by use of Boolean search techniques to identify untapped sales markets utilizing Sales Navigator and Dunn & Bradstreet.
  • Analyzed goals/metrics regularly to identify areas for improvement and implement innovative changes in a timely manner.
  • Composed National Recruiting/Marketing Training Manual for major financial company and provided training to sales associates nationwide.


Owner

Lemongrass Spa Nativus
03.2007 - 11.2018
  • Launched Lemongrass Spa Nativus, as Skincare Consultant, for the national company, Lemongrass Spa.
  • Developed an innovative digital and experiential
    marketing strategy, by leveraging extensive
    multi-county across South Florida.
  • Built significant relationships with local "Centers of
    Influence", joining local networking organizations
    and becoming active in leadership positions.
  • Demonstrated new products as they launched, to
    show potential customers benefits and
    advantages and encourage purchases.
  • Quickly gained brand recognition, by speaking at
    local organizations, calling my talk: "Your Skin is
    your Biggest Organ, Now What?
    Attendees were
    taught which ingredients were harmful and toxic,
    and how to spot them lurking in their skincare,
    makeup, body and hair care products.
  • Developed a high-performing team by providing
    mentorship, guidance, and opportunities for
    professional growth.
  • Hosted weekly events, both in person and online,
    to showcase the Lemongrass Spa Nativus product
    line, and increase new clients and sales revenue.
  • Implemented an innovative marketing plan, by
    utilizing a CRM to regularly connect with clients,
    manage social media posts, write/send monthly
    newsletters and drive business to my Lemongrass
    Spa Nativus website.
  • Fostered a culture of excellence and growth with
    my sales team, by frequently hosting training
    sessions, hosting team lunches and recognizing
    their continued success.
  • Boosted sales revenue by developing and
    implementing strategic sales plans and initiatives
    based on my annual sales goals, quarterly KPIs
    and weekly metrics.
  • Increased average deal size by upselling
    additional products and services to existing
    clients.

Luxury & Prestige Beauty Advisor (Seasonal)

Ulta & Macy's: Shiseido, Origins, Clarins, CHANEL
  • Successfully created robust clientele in Luxury and Prestige Skincare Lines, including: Shiseido, Clarins, CHANEL, Origins, YSL, Elizabeth Arden, DIOR and Bobbi Brown.
  • Boosted multiple Beauty Counter sales by cross-selling additional skincare and haircare product lines. (Anastasia, Benefit, Lancome, MAC, Dyson, Estee Lauder, T-3, Clinique, Tula, PUR, Too Faced)
  • Exceeded Counter sales goals/metrics, by implementing innovative Experiential Marketing Strategies, including: Facial Events for local networking groups, including: Women's Chamber of Commerce, WOAMTEC, ACBW, Chamber of Commerce of the Palm Beaches, Beauty School Presidents.
  • Maximized brand awareness and exponentially by regularly hosting Off-Site "Mini-Facial Events" and Luxury Skincare Product demonstrations for Residents of local High-end Senior Communities.
  • Successfully increased GEN Z Skincare/Makeup sales by visiting preferred local high schools/colleges, maximizing SOCIAL MEDIA posts and Live shots to INVITE STUDENTS to our Pre-Prom/Formals APPOINTMENT ONLY "Expert Make-up Application Events".
  • Implemented Hootsuite & Sendible to streamline SOCIAL MEDIA STRATEGIES. (Instagram, TikTok, Facebook, YouTube, Snapchat)
  • Maximized CRM to build strong relationships with clients by calling, texting, emailing, and sending written notes to invite them to come in for GWPs /sales.
  • Created positive environment for team by frequently recognizing Beauty Advisors for excellence with clients and outstanding work.
  • Conducted skin assessments with new clients and booked regular Mini-Facials, increasing sales and brand awareness.
  • Rewarded Beauty Advisors who were PROACTIVE in the development of new clients by going out into the store to meet potential customers, rather than chatting with their teammates in the counter bay.
  • Visited local Wedding Dress Stores to build collaboration as the Beauty brand of choice for Pre-wedding skincare preparation and Wedding day Makeup Application for entire Bridal Party.


Additional Information

WORK STYLE & VALUES ASSESSMENTS FOR CAM CAHILL SMITH:

  • PREDICTIVE INDEX 2024: A "MAVERICK: An individual who exhibits unconventional thinking, bold creativity, and a relentless drive to succeed. They are often visionary leaders, who thrive on change and innovation. MAVERICKS are characterized by their enthusiasm, drive, adventurousness, and a willingness to seek creative solutions. They are known for their ability to work well individually or as a valued teammate.
  • THE TALENT CARD® | 2025ents for CAM CAHILL SMITH.

CAM SCORED HIGHEST IN FOUNDATIONAL TRAITS, VISIONARY PLANNINING AND TEAM BUILDING and is revered by employees and fellow Counter Managers for her empathetic coaching of her team both in the Beauty department and in each employee's own personal career goals.

CAM'S THIOUGHT PROCESSES: Common Sense: Intuition and wisdom enable good, quick decisions. As a wise and intuitive person, she seems to know the right thing to do without much deliberation. People are likely to trust HER judgment because she is NOT easily led astray CAM showcases this talent by being astute and aware, picking up things up very quickly and easily. She is know for her ability to swiftly identify the source of the problem, which she handles quickly and compassionately, while still staying true company values and policies.

CAM also has very sharp instincts which gives her team confidence in ambiguous situations.

Creativity is CAM'S forte, so she is known for identifying processes that are inefficient or antiquated, in order to apply her unique perspective to find INNOVATIVE ways disrupt old system and move her team light year ahead.


CAM is well versed in utilizing her own street smarts to help her team navigate complexity and the unknown; often speaking time teaching the team, so they they are able to arrive at new answers, thus feeling positive about their professional growth.


CAM considers herself a "CHANGE AGENT", and trusts her lifelong instincts to identify the best way to deal with the situation.

While CAM is extremely creative, she is also very analytical, logical and an efficient, "process-oriented" problem solver. She is an avid student, collecting research and data to drive smart decision making for her Department. She can easily spot TRENDS allowing for quick pattern recognition and implementation of new marketing strategies. CAM is always utilizing market research to get ahead of competitors, and arrive first in line as a market shift is beginning to occur. If a team member is not a fan of "change", Cam may encourage them to find a department in the story that allows to them to feel good about themselves, like bookkeeping for instance. Cam's goal is to always listen to her team, make them feel that she cares, appreciates them, but if they are uncomfortable working in a high energy, creative and changing department, Cam will go out of her way to help find that employee another store position that will cater to that team members preference for structure and rule based departments, like bookkeeping for example.

Affiliations

  • EXECUTIVE DIRECTOR: WOAMTEC OF THE NORTHERN PALM BEACHES
  • AMBASSADOR: CHAMBER OF COMMERCE OF THE PALM BEACHES
  • MEMBER: ASSOCIATION OF CHRISTIAN WOMEN BUSINESS OWNERS
  • MENTOR: PALM BEACH STATE COLLEGE/CAREER CENTER

Certification

#1 in Class for Effective Communication & Public Speaking