Cam Cahill Smith - Marketing & Sales lProfessional - Cahill Marketing Solutions

Work Preference

Work Type

Full TimePart TimeContract Work

Location Preference

RemoteOn-SiteHybrid

Important To Me

Company CultureCareer advancement

Education

Bachelor of Arts - International Affairs

FLORIDA STATE UNIVERSITY , Tallahassee, FL

12-1992

.

Affiliations

EXECUTIVE DIRECTOR: WOAMTEC OF THE NORTHERN PALM BEACHES
AMBASSADOR: CHAMBER OF COMMERCE OF THE PALM BEACHES
MEMBER: ASSOCIATION OF CHRISTIAN WOMEN BUSINESS OWNERS
AMBASSADOR: BUSINESS DEVELOPMENT BOARD OF PBC
BUSINESS LIAISON: JUNIOR ACHIEVEMENT
VP OF COMMUNICATIONS: HTEA PA ASSOCIATION
MEMBER: AMERICAN MARKETING ASSOCIATION
VP OF DEVELOPMENT: AMERICAN CANCER SOCIETY
FOUNDER: MENTOR CONNECTION "NORTHWOOD UNIVERSITY "
MENTOR: PALM BEACH STATE COLLEGE/CAREER CENTER

Additional Information

A "MAVERICK" is someone who exhibits unconventional thinking, bold creativity, and a relentless drive to succeed. They are often visionary leaders, who thrive on change and innovation. MAVERICKS are characterized by their enthusiasm, drive, adventurousness, and a willingness to seek creative solutions. They are known for their ability to work well individually or as a valued teammate. (taken 2025)

Skills

EXPERTISE: FACEBOOK, TIKTOK, LINKEDIN, INSTAGRAM, X, TREADS, YOUTUBE, ZOOM, TEAMS, SKYPE AND WHATAPP, GOOGLE VOICE
PROFICIENCY: MAIL CHIMP, CANVAS, CRM PLATFORMS
HIGHLY SKILLED: HOOTSUITE, BUFFER, SENDIBLE, SLACK, BLOGGER, HUBSPOT etc

ACCOMPLISHED APPLICANT TRACKING SYSTEMS: TALEO, UKG, ULTIPRO, ICMS, APPLICANT STACK, REBA, BULLHORN, ADP & ORACLE
GOOGLE SUITE, MICROSOFT OFFICE, PC & APPLE SYSTEMS

Work History

Owner

Cahill Marketing Solutions

Brevard & Palm Beach Counties, Florida

07.2008 - Current

Launched a robust and successful Digital and Experiential Marketing AND a Retention Focused Recruiting Firm, and earned my reputation as a "change agent" and "market disruptor" throughout the State of Florida.
Utilized my extensive network of key "Decision Makers" for to conducts effective client and business development, in a myriad of Florida industries, including: Luxury Beauty and Skincare, Full cycle Recruiting and Staffing, Proactive Sales, Human Resources and Team Leadership, Financial Services, Energy Services and Healthcare Client Development and Retention.
Created and authored the Social Media Content for various client's campaigns, while implementing the use of online platforms (Hootsuite, Sendible, Buffer) to streamline my client's Posts, Lives, and REELs.
Developed exceptional Social Media postings regularly, using only the the sites known for aggressively increasing sales revenue: Facebook, Tiktok, Youtube, Instagram, LinkedIn Sales Navigator, Snaptchat, X and @Threads.
Supervised Customer Relationship Management Systems "CRM" (Hubspot, Constant Contact, Salesforce,Mailchimp) to foster excellence in client relations and tracked client engagement metrics.
Boosted client sourcing by use of Boolean search techniques to identify untapped sales markets utilizing Sales Navigator , Sales Force and Dunn & Bradstreet AND used the same technology in the Recruiting arena with Indeed, LinkedIn, Zipcruiter, Handshake etc.
Composed vibrant client newsletters using: Canva, Google Docs, Mailchimp, Constant Contact, Microsoft Office Suite, Slicktext and EZtext, sending at the moment my market research indicates that a clients is most likely to be ready to make a purchase (e.g. "Pay Day)
Analyzed Click Thru Rates from digital newsletters to increase client contact, reach our to clients in a timely manner to discuss the products which they "click upon" and ultimately increase sales revenue.
Addressed Online Reviews (Google, Yelp, Yahoo), by implementing internal processes to personally address each review in real time. (NEVER LET A REVIEW, ESPECIALLY A BAD ONE THAT IS OLD, LINGER ON MY CLIENT'S REVIEW SITES)
Served as a Leader for many influential networking and community improvement organization, which I leveraged to increase brand awareness and create a steady flow of both client and recruiting referrals for my client companies.
Spearheaded innovative client development events that generated substantial positive media coverage, driving success and enhancing our public relations impact and gaining client's "gratis" media coverage from the local TV affiliates.
Lead sales teams by 75% increase over previous year by providing coaching, client development, mentorship/ training and networking opportunities to improve overall performance and productivity.
Analyzed goals/metrics regularly to identify areas for improvement and implement innovative changes in a timely manner.
Built robust network of industry contacts, leveraging relationships and collaborate with my networking contacts in order to create strategic partnerships and opportunities.
Expanded into new markets, conducting thorough analysis to ensure compatibility and potential for growth.
Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies by maximizing ACCIO and Dunn/Bradstreet.
Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Led cross-functional teams to deliver digital marketing projects, ensuring alignment with overall business goals.
Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.

Owner

Lemongrass Spa Nativus

Brevard & Palm Beach Counties, Florida

03.2007 - Current

Successfully launched "NATIVUS ~ A Lemongrass Spa Boutique", a natural, organic, cruelty- free skincare, haircare, and cosmetics businesses.
Developed Innovative Marketing strategies, by leveraging my extensive network of "centers of influence" through Central & South Florida.
Hosted weekly events to increase brand awareness and revenue.
Utilized creative and "out of the box" marketing venues such as: 55+ Luxury Housing Communities, Wedding Boutiques High-end private school "PROM EXPOs", Wedding Shops/Showcases, Women's Chamber's of Commerce etc.
Booked appointments for "Skincare Prep Packages" and "Day off Event Skincare and/or Cosmetics application" for Bridal Parties, Groomsmen and Prom attendees. (Marketing events on the School's Information Sign")
Enhanced new hire experience with personalized orientation sessions and mentorship opportunities.
Achieved revenue growth by devising targeted marketing campaigns and cross-promotions with complementary businesses.
Used CRM to regularly connect with clients, sending newsletters, coupons AND and drive business to my Nativus ~ A Lemongrass Spa Boutique website.
Streamlined Digital Marketing by implementing social media organizational platforms to post content in a timely fashion. "Auto Drive"
Fostered a culture of excellence and growth with my sales team, by frequently hosting training sessions, hosting team lunches and recognizing their continued success.
Boosted sales revenue by developing and implementing strategic sales plans and accountability initiatives based on annual sales goals, quarterly KPIs and weekly metrics.
Conducted regular staff training sessions on industry Best Practices, updated product information, innovative business building and new KPIs.
Monitored competitor activity within the market segment to stay ahead with innovative strategies.
Optimized job postings for maximum visibility on various job boards, social media platforms, and professional networks.
Conducted comprehensive candidate interviews to assess skills, qualifications, and cultural fit for each role, leading to higher employee retention rates.
Streamlined recruitment processes, significantly maximizing use of "Boolean Search Technology" with Job Boards: INDEED, LinkedIn, ZipRecruiter and Handshake".
Leveraged Applicant Tracking System (Taleo) to optimize new hire process, reduce "time to fill" data for new recruits and to analyze team member exit interviews .
Incentivized employees to provide referrals for new team members using gratis products and gift cards for local restaurants.
Trained new employees on product knowledge and sales techniques, increasing overall team performance.
Organized promotional events and special sales to attract new customers and boost revenue.
Boosted customer satisfaction levels by providing personalized beauty consultations and product recommendations.
Implemented innovative programs to increase employee loyalty and reduce turnover.

Director of Professional Recruitment

CMS Recruiting Inc.

West Palm Beach, FL

05.2006 - 11.2012

Developed and implemented recruiting strategies to attract top talent across diverse departments.
Established and maintained relationships with external recruiting agencies to enhance candidate sourcing.
Managed employee relations, fostering a positive workplace culture and minimizing conflicts.
Streamlined onboarding procedures, reducing time-to-hire and improving new hire integration.
Conducted training sessions on compliance and performance management for staff development.
Collaborated with senior leadership to align HR strategies with organizational goals.
Mentored junior HR staff, enhancing team capabilities and promoting professional growth.
Streamlined candidate screening processes, improving efficiency in talent acquisition workflows.
Led recruitment team in executing targeted outreach campaigns for specialized roles in competitive markets.
Analyzed recruitment metrics to assess effectiveness of strategies and drive continuous improvement initiatives.
Established partnerships with industry stakeholders to expand recruitment networks.
Conducted training sessions for hiring managers on best practices for interviewing and candidate evaluation.
Collaborated with leadership to forecast hiring needs and align recruitment efforts with organizational goals.
Managed applicant tracking system, ensuring data integrity and compliance with reporting standards.
Implemented data-driven decision-making practices to continuously improve recruitment effectiveness and outcomes based on measurable metrics.
Developed strong relationships with hiring managers, aligning talent acquisition strategies with organizational goals and objectives.
Enhanced recruitment efficiency by implementing innovative strategies and cost-effective sourcing techniques.
Provided consultation to executive leadership regarding industry trends, competitive landscape, and best practices in talent acquisition.
Negotiated contracts with external search agencies to secure favorable terms and conditions while maintaining budgetary constraints.
Coordinated effectively with human resources teams on matters concerning employee onboarding, benefits administration, and compliance with labor regulations.
Organized networking events and job fairs to increase company visibility among potential candidates while building valuable community connections.
Implemented a candidate-centric recruitment approach to ensure positive experiences throughout the entire hiring process, ultimately resulting in higher offer acceptance rates.
Established a robust employer brand through targeted marketing initiatives, attracting top-tier candidates from various industries.
Developed comprehensive interview guides and assessment tools for consistent candidate evaluations across all roles and functions within the organization.
Conducted comprehensive training sessions to enhance recruiting team performance and improve overall productivity levels.
Spearheaded campus recruitment initiatives for early career development programs, fostering long-term talent pipelines for future organizational needs.

Overview

20

years of professional experience