Cam Cahill Smith

• Launched a robust and successful Digital and Experiential Marketing AND a Retention Focused Recruiting Firm, and earned my reputation as a "change agent" and "market disruptor" throughout the State of Florida.
• Utilized my extensive network of key "Decision Makers" for to conducts effective client and business development, in a myriad of Florida industries, including: Luxury Beauty and Skincare, Full cycle Recruiting and Staffing, Proactive Sales, Human Resources and Team Leadership, Financial Services, Energy Services and Healthcare Client Development and Retention.
• Created and authored the Social Media Content for various client's campaigns, while implementing the use of online platforms (Hootsuite, Sendible, Buffer) to streamline my client's Posts, Lives, and REELs.
• Developed exceptional Social Media postings regularly, using only the the sites known for aggressively increasing sales revenue: Facebook, Tiktok, Youtube, Instagram, LinkedIn Sales Navigator, Snaptchat, X and @Threads.
• Supervised Customer Relationship Management Systems "CRM" (Hubspot, Constant Contact, Salesforce,Mailchimp) to foster excellence in client relations and tracked client engagement metrics.
• Boosted client sourcing by use of Boolean search techniques to identify untapped sales markets utilizing Sales Navigator , Sales Force and Dunn & Bradstreet AND used the same technology in the Recruiting arena with Indeed, LinkedIn, Zipcruiter, Handshake etc.
• Composed vibrant client newsletters using: Canva, Google Docs, Mailchimp, Constant Contact, Microsoft Office Suite, Slicktext and EZtext, sending at the moment my market research indicates that a clients is most likely to be ready to make a purchase (e.g. "Pay Day)
• Analyzed Click Thru Rates from digital newsletters to increase client contact, reach our to clients in a timely manner to discuss the products which they "click upon" and ultimately increase sales revenue.
• Addressed Online Reviews (Google, Yelp, Yahoo), by implementing internal processes to personally address each review in real time. (NEVER LET A REVIEW, ESPECIALLY A BAD ONE THAT IS OLD, LINGER ON MY CLIENT'S REVIEW SITES)
• Served as a Leader for many influential networking and community improvement organization, which I leveraged to increase brand awareness and create a steady flow of both client and recruiting referrals for my client companies.
• Spearheaded innovative client development events that generated substantial positive media coverage, driving success and enhancing our public relations impact and gaining client's "gratis" media coverage from the local TV affiliates.
• Lead sales teams by 75% increase over previous year by providing coaching, client development, mentorship/ training and networking opportunities to improve overall performance and productivity.
• Analyzed goals/metrics regularly to identify areas for improvement and implement innovative changes in a timely manner.
• Built robust network of industry contacts, leveraging relationships and collaborate with my networking contacts in order to create strategic partnerships and opportunities.
• Expanded into new markets, conducting thorough analysis to ensure compatibility and potential for growth.
• Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies by maximizing ACCIO and Dunn/Bradstreet.

• Successfully launched "NATIVUS ~ A Lemongrass Spa Boutique", a natural, organic, cruelty- free skincare, haircare, and cosmetics businesses.
• Developed Innovative Marketing strategies, by leveraging my extensive network of "centers of influence" through Central & South Florida.
• Hosted weekly events to increase brand awareness and revenue.
• Utilized creative and "out of the box" marketing venues such as: 55+ Luxury Housing Communities, Wedding Boutiques High-end private school "PROM EXPOs", Wedding Shops/Showcases, Women's Chamber's of Commerce etc.
• Booked appointments for "Skincare Prep Packages" and "Day off Event Skincare and/or Cosmetics application" for Bridal Parties, Groomsmen and Prom attendees. (Marketing events on the School's Information Sign")
• Enhanced new hire experience with personalized orientation sessions and mentorship opportunities.
• Achieved revenue growth by devising targeted marketing campaigns and cross-promotions with complementary businesses.
• Used CRM to regularly connect with clients, sending newsletters, coupons AND and drive business to my Nativus ~ A Lemongrass Spa Boutique website.
• Streamlined Digital Marketing by implementing social media organizational platforms to post content in a timely fashion. "Auto Drive"
• Fostered a culture of excellence and growth with my sales team, by frequently hosting training sessions, hosting team lunches and recognizing their continued success.
• Boosted sales revenue by developing and implementing strategic sales plans and accountability initiatives based on annual sales goals, quarterly KPIs and weekly metrics.

Conducted regular staff training sessions on industry Best Practices, updated product information, innovative business building and new KPIs.

• Monitored competitor activity within the market segment to stay ahead with innovative strategies.
• Optimized job postings for maximum visibility on various job boards, social media platforms, and professional networks.
• Conducted comprehensive candidate interviews to assess skills, qualifications, and cultural fit for each role, leading to higher employee retention rates.
• Streamlined recruitment processes, significantly maximizing use of "Boolean Search Technology" with Job Boards: INDEED, LinkedIn, ZipRecruiter and Handshake".
• Leveraged Applicant Tracking System (Taleo) to optimize new hire process, reduce "time to fill" data for new recruits and to analyze team member exit interviews .
• Incentivized employees to provide referrals for new team members using gratis products and gift cards for local restaurants.
• Trained new employees on product knowledge and sales techniques, increasing overall team performance.

• Developed and implemented recruiting strategies to attract top talent across diverse departments..

• Established and maintained relationships with external recruiting agencies to enhance candidate sourcing.

• Managed employee relations, fostering a positive workplace culture and minimizing conflicts.

• Streamlined onboarding procedures, reducing time-to-hire and improving new hire integration

• Managed employee relations, fostering a positive workplace culture and minimized conflicts.

• Collaborated with senior leadership to align HR strategies with organizational goals.

• Mentored junior HR staff, enhancing team capabilities and promoting professional growth.

• Streamlined onboarding procedures, reducing time-to-hire and improving new hire integration...

• Conducted training sessions on compliance and performance
management for staff development..
• Analyzed recruitment metrics to assess effectiveness of strategies and drive continuous improvement..

• Established partnerships with industry stakeholders to expand recruiting networks.

• Conducted training sessions for hiring managers on best practices for interviewing and candidate evaluation..

• Collaborated with leadership to forecast hiring needs and align recruitment efforts with organizational goals.

• Managed applicant tracking system, ensuring data integrity and compliance with reporting standards.

• Implemented data-driven decision-making practices to continuously improve recruitment effectiveness and outcomes based on measurable metrics.

• Developed strong relationships with hiring managers, aligning talent acquisition strategies with organizational goals and objectives.

• Enhanced recruitment efficiency by implementing innovative strategies and cost-effective sourcing techniques..

• Provided consultation to executive leadership regarding industry trends,competitive landscape, and best practices in talent acquisition.

• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Launched quality assurance practices for each phase of development

• Successfully created robust clientele in Luxury and Prestige
  Skincare Lines, including: Shiseido, Clarins, CHANEL, Origins,YSL, Elizabeth Arden, DIOR and Bobbi Brown.
• Boosted multiple Beauty Counter sales by cross-selling
  additional skincare and haircare product lines. (Anastasia,
  Benefit, Lancome, MAC, Dyson, Estee Lauder, T-3, Clinique, Tula, PUR, Too Faced)
• Exceeded Counter sales goals/metrics, by implementing
  innovative Experiential Marketing Strategies, including: Facial Events for local networking groups, including: Women's Chamber of Commerce, WOAMTEC, ACBW, Chamber of Commerce of the Palm Beaches, Beauty School Presidents.
• Maximized brand awareness and exponentially by regularly
  hosting Off-Site "Mini-Facial Events" and Luxury Skincare
  Product demonstrations for Residents of local High-end
  Senior Communities
• Successfully increased GEN Z Skincare/Makeup sales by
  visiting preferred local high schools/colleges, maximizing
  SOCIAL MEDIA posts and Live shots to INVITE STUDENTS to our Pre-Prom/Formals APPOINTMENT ONLY "Expert
  Make-up Application Events".
• Implemented Hootsuite & Sendible to streamline SOCIAL
  MEDIA STRATEGIES. (Instagram, TikTok, Facebook, YouTube,Snapchat)
• Maximized CRM to build strong relationships with clients by calling, texting, emailing, and sending written notes to invite them to come in for GWPs /sales.
• Created positive environment for team by frequently
  recognizing Beauty Advisors for excellence with clients and
  outstanding work.
• Conducted skin assessments with new clients and booked
  regular Mini-Facials, increasing sales and brand awareness.
• Rewarded Beauty Advisors who were PROACTIVE in the
  development of new clients by going out into the store to
  meet potential customers, rather than chatting with their
  teammates in the counter bay.
• Visited local Wedding Dress Stores to build collaboration as the Beauty brand of choice for Pre-wedding skincare
  preparation and Wedding day Makeup Application for entire Bridal Party.