CAMERON A. SMITH
Lexington,KY
Summary
Art Director and Assistant Creative Director with end to end ownership of brand vision, campaign development, and product storytelling. Experienced in leading design teams, mentoring creatives, and overseeing brand execution across digital, social, print, packaging, and retail environments. Blend strong aesthetic instinct with production precision to deliver impactful, on brand work in fast moving settings. Skilled in directing multi-channel campaigns, and leading global product development from concept through to launch. Professional Art Director with many years of experience facilitating art education operations. Creative leader with rich career history successfully leading innovative educational programs. Objective supervisor with well-developed conflict resolution skills.
Overview
4
4
years of professional experience
Work History
Art Director & Assistant Creative Director
Pomegranate Inc.
09.2022 - Current
- Serve as day to day creative lead in partnership with the Creative Director, shaping seasonal collections, visual identity, and long term brand evolution.
- Concept and art direct studio and lifestyle photo and video campaigns, curating cohesive asset systems for digital campaigns, trade marketing, direct mail, and seasonal storytelling.
- Maintained brand aesthetics across ecommerce, paid media, email, SMS, social, wholesale marketing, packaging, and print, ensuring visual consistency and quality across all touchpoints.
- Lead and mentor creative contributors, providing clear, actionable feedback to elevate design quality while maintaining efficiency and brand integrity.
- Drove cross-functional alignment among design, marketing, operations, and external partners to execute high-visibility brand initiatives and collaborations.
- Develop seasonal merchandising strategy and lead creative direction and spatial design for 10+ major tradeshows.
- Oversee product and packaging execution from concept through production, collaborating with global manufacturing partners to ensure color accuracy, material integrity, and brand quality standards.
- Transformed brand vision into creative briefs and moodboards to enhance multi-channel launches.
Merchandising & Management Internship
Dillards
06.2022 - 09.2022
- Executed visual merchandising updates to enhance product placement and traffic flow, aligning with brand standards.
- Collaborated with department manager on operational and merchandising strategy for high-volume retail, gaining expertise in sales strategy and inventory management.
- Identified top-performing categories and emerging trends to support assortment planning and buying analysis.
Education
Bachelor of Science - Merchandising, Apparel, And Textiles
University of Kentucky
Lexington, KY05-2023
Skills
- Creative Direction and Art Direction
- Campaign Development
- Product Development
- Brand Strategy
- Visual Merchandising
- Cross-Functional Leadership
- Digital Marketing
- Content Strategy
- Photography Direction
- Trade Show Design
- Creative Leadership
- Attention to Detail
- Complex Problem Solver
Timeline
Art Director & Assistant Creative Director
Pomegranate Inc.
09.2022 - Current
Merchandising & Management Internship
Dillards
06.2022 - 09.2022
Bachelor of Science - Merchandising, Apparel, And Textiles
University of Kentucky