CAMERON BUSH

• Promoted to a new team to focus on content management for a specific client, J.M. Smucker
• Responsible for auditing, updating, and monitoring content across the digital shelf for Walmart.com, also managed content on other eCommerce websites including Amazon.com, Chewy.com, and more
• Worked closely with client, senior content manager, fellow CCs, and other internal teams to stay on top of new eCommerce trends and provide great attention to detail in order to provide clean deliverables
• Merchandised new products post-new item set-up with copy, images and enhanced content through vendor portals and PIM
• Managed catalog, copy, imagery and enhanced content simultaneously across multiple retailers within retailer portals and PIM
• Used Google sheets daily to track content health and updates on trackers
• Performed ongoing maintenance of products as content suite continued to be built-out and/or updated
• Communicated concisely over email and phone, took ownership of projects, providing reasonable timelines to stakeholders, and ensuring commitments were followed through or followed up on.

• Managed catalog, copy, and imagery for Tyson Pet (now Blue Buffalo), Nutiva, J.M.Smucker, across Amazon.com, Walmart.com, and Chewy.com using online vendor portals
• Produced efficient content trackers using Google Sheets to organize and edit product information daily
• Created enhanced content for A+ modules to promote Nudges and True Chews pet treats on Amazon.com
• Submitted new item setups to online portals and uploaded necessary imagery and copy for those products
• Developed relationships with clients and communicated effectively regarding their digital content through email and Teams meetings
• Completed projects in a timely manner in order to ensure utmost customer satisfaction.

Car-ology

Freedom Chevrolet, Dallas

Freedom Chevrolet, Odessa

▪ Provided remote after-hours support responding to online shopper inquiries providing vehicle of interest information, price, available incentives, and 3rd party reviews.

▪ Used CRM lead management tools to manage and track lead handling responsibilities.

▪ Responsible for compiling and handing off ‘ready-to-buy’ leads to in-dealership sales managers and dealers to close online sales transactions.

Cadillac of Beverly Hills

▪ Managed and updated website homepage with monthly go-to-market offers; created for upload custom assets for dealer promotions using Canva – an online graphic design platform; functioned as copywriter for hero-rotator content as well as coordinated and aligned website promotions with dealership social media pages.

▪ Responsible for merchandising the most-viewed sections of the dealer’s website with promotional assets using ‘Personalization’ technology for targeted marketing; ensured relevant content displayed based on shopper interest to drive engagement of online traffic.

▪ Responsible for implementing key SEO tactics including image management, Google Business Listings, asset tags, and alt text for Google bot detection and SERP rankings.

▪ Implemented a social media marketing strategy across dealer-enrolled platforms (i.e. Facebook, Twitter, Instagram, etc.) and secondary websites.

▪ Ensured site properly functioned across all major web browsers, mobile, and tablet devices. Ensured key pages and content were optimized based on a ‘mobile-first’ strategy.

▪ Created and executed Survey Monkey email campaigns on satisfaction of digital support.

• Received and processed incoming shipments of LuLaRoe clothing apparel; organized and merchandised by size, style, and color for online sales
• Defined basic planograms as merchandise guides for online display of inventory
• Operated as product photographer taking photos to ensure inventory stood out and provided visual appeal to online shoppers; used an array of photo enhancement applications to apply image overlays, logos, and call-to-action features with LuLaRoe branding, styles, sizes, and pricing
• Additionally, used available affiliate images for website merchandising
• Promoted the online storefront across Social Media (Facebook, Twitter, Instagram, etc.) and Search platforms to drive traffic to the main website
• Continuously uploaded images of inventory via Facebook product posts; repeatedly achieved sales goals; sold more than $12,000+ per month which met qualifications as a LuLaRoe online retailer
• Monitored and tracked followers requesting to purchase
• Provided real-time confirmation responses to online shoppers while fostering relationships with customers
• For sold orders, used ShippingEasy software for order fulfillment; packaged, addressed, and labeled all sales orders for delivery
• Coordinated weekly schedules to promote and execute all company merchandising and live sales events.