Cameron Conrad

Balsam Hill

• Analyzed broadcast television performance within a direct response marketplace, evaluating effectiveness across the media funnel.
• Compiled daily and weekly reports, delivering actionable insights and recommendations to client

HughesNet

• Collaborated with the buying team to monitor and optimize network performance, proactively addressing underperforming partners.
• Created weekly performance reports and presentation decks for Directory (Yellowbook and Yellowprint) and Broadcast channels.
• Managed project schedules, ensuring on-time delivery of assets, and oversaw the preparation of ATBs, reports, and consistent client communication.

Foodtown

• Managed all aspects of campaign execution, including budget oversight, vendor coordination, performance reporting, tag implementation, trafficking, and the creation of insightful client presentation decks

Jet's Pizza

• Work with client to be able to drive conversion during meal time decisions by creating multi-channel campaigns (i.e. Connected TV, Online Video, Broadcast TV (Bally Sports), Search, Social, and PMAX) for 20 DMAs and 32 one-off stores
• Handle all of the billing, iATBs, media plans, smartsheets, and decks
• Built and planned 32 grand opening decks for franchise owners.

Midas U.S and Canada

• Advertise across multiple channels such as Display, Spotify, Pandora, Pinterest, Meta, Connected TV, Online Video, and Broadcast TV (Bally Sports) to hit all levels of the media funnel
• Handle all of the billing, iATBs, IOs, media plans, building decks, reporting and trafficking media tools such as smartsheets and naming conventions