Cameron Crabtree

At Universal Audio, I manage the UA Partner transactional program; identifying opportunities in exchange for valuable marketable features with UA partners and prospects that best align with UA Marketing strategies.

• Track and report partner activities, and maintain the UA partner database and tracking tools for US and EU artists – including required social media posts in exchange for NFRs
• Drive the collection and management of partner assets and approvals for internal and external marketing initiatives — including product launches, interviews, blog articles, videos, etc., and work cross functionally within the team to showcase UA’s products (Content, Social Media, outside contractors, etc.)
• Serve as the primary point of contact for new and existing partners who seek to develop a collaborative relationship with Universal Audio; prospecting new relationships as needed to achieve marketing goals across all product lines
• Create, commission, and deploy social media content, engaging with target audiences and boosted reach with strategic partner collaborations.

• Compose original music, sound FX, and scoring for film and commercials.
• Audio engineer for live performers and recording studio sessions.

• Freelance video producer for various clients around the Bay Area and Central Coast of California.

• Produced and edited various forms of content for product tutorials and advertisements.
• Used social media to promote events and build audience.