Cameron Fredette
Marysville
Summary
I scale high ticket sales teams and build revenue systems that drive predictable growth. I have led teams across solar, roofing, home services, and now insurance, while generating and monetizing my own inbound lead flow through SEO, PPC, and social channels. I bring a full stack understanding of the revenue process, from lead acquisition to close, allowing me to identify bottlenecks, increase conversion rates, and maximize ROI. I am highly experienced in CRM systems such as GoHighLevel, building automations, workflows, and pipelines that improve performance, accountability, and efficiency across teams. I am currently focused on building and scaling an insurance sales organization, recruiting and developing agents while creating systems that support long term growth and consistent production.
Overview
13
13
years of professional experience
Work History
Insurance Agent and Team Builder
Legacy Financial Group
Seattle, WA
12.2025 - Current
- Built and currently scaling an insurance sales operation focused on final expense and indexed universal life products
- Generate inbound leads through digital marketing strategies including paid ads, funnels, and social media outreach
- Implement CRM systems and automations to manage lead flow, follow up, and conversion tracking
- Actively recruiting, onboarding, and developing new agents while building a performance driven team culture
- Utilize consultative sales strategies to identify client needs and provide tailored coverage solutions
- Focused on building a scalable system that supports both production and long term agent growth
Regional Manager
Freedom Forever Solar Pros
Seattle, WA
05.2023 - 11.2025
- Led and developed five sales teams across Western Washington, overseeing approximately 75 sales representatives in a high ticket sales environment
- Scaled territory production from 6 to over 44 sales per month within 60 days by implementing structured sales processes, improving lead handling, and developing team performance
- Played a key role in expanding into new markets including Washington, New Mexico, and Oregon by helping build teams and establish scalable systems
- Helped open and develop Washington state operations, contributing to early stage growth, team development, and market strategy
- Managed and coached team leaders and managers, ensuring alignment on expectations, accountability, and execution
- Analyzed pipeline performance and sales metrics to identify bottlenecks and improve conversion rates across teams
- Built a high performance culture focused on accountability, development, and consistent production
District Manager
Lumio
Seattle, WA
06.2022 - 03.2023
- Built and scaled a high ticket sales organization from 4 to over 50 representatives through recruiting, onboarding, and structured training systems
- Implemented performance tracking systems and accountability structures to improve consistency across the team
- Analyzed sales data to identify performance gaps and developed targeted coaching strategies to improve results
- Conducted one on one coaching to improve closing ability, lead handling, and overall performance
- Oversaw daily team operations including meetings, trainings, and performance reviews
Founder & Lead Generation Specialist
CHC Digital Marketing
Seattle, WA
12.2020 - 01.2023
- Founded and operated a digital marketing and lead generation business focused on home services and local markets
- Built and ranked over 40 websites using SEO, Google Business optimization, and backlink strategies to generate inbound leads
- Managed PPC and Facebook campaigns to drive traffic while maintaining efficient cost per lead
- Designed and optimized websites and funnels to improve conversion rates and lead quality
- Implemented CRM systems using GoHighLevel including automations, workflows, and pipeline tracking
- Managed full lead lifecycle from acquisition to close, optimizing campaigns based on ROI and performance
- Successfully exited the business in 2023
Sales Consultant
Albert Lee Appliance
Lynnwood, WA
08.2020 - 06.2022
- Delivered a consultative sales experience for high value purchases, identifying customer needs and recommending tailored solutions.
- Consistently exceeded monthly sales targets, generating 250K to 300K per month against a 150K minimum expectation.
- Set a new company record for warranty and protection plan sales, surpassing a long standing benchmark previously held by management.
- Led the store in warranty sales performance, increasing revenue per transaction and overall profitability.
- Increased average deal size through effective use of financing options and product protection plans.
- Selected for out of state vendor trainings and responsible for training local teams on product knowledge and sales strategies.
Team Leader
Skyline / Keller Williams
Seattle, WA
08.2019 - 08.2020
- Led and supported a real estate sales team of approximately 6 agents, focusing on performance, accountability, and consistent deal flow.
- Managed daily operations including pipeline tracking, transaction coordination, and communication across active listings and buyers.
- Built and managed systems for lead tracking, client database management, and follow up processes to improve organization and conversion.
- Oversaw marketing efforts including listing promotion, social media content, email campaigns, and client outreach to support lead generation.
- Provided guidance on pricing strategy, market positioning, and sales approach to improve close rates and team performance.
- Ensured compliance with contracts, disclosures, and brokerage requirements while managing multiple deals simultaneously.
Security Forces Team Leader
United States Air Force
Panama City, FL
07.2013 - 07.2019
- Led and supervised security teams responsible for protecting assets valued at over 2.7B, ensuring operational readiness and accountability.
- Managed personnel performance, training, and daily operations in high pressure environments, including scheduling, oversight, and execution of mission critical activities.
- Served as a Field Training Officer, training and certifying new personnel while improving team performance and standardization.
- Developed and implemented procedures, policies, and operational plans to improve efficiency, consistency, and effectiveness across teams.
- Coordinated real time operations and responses across multiple departments, maintaining high standards in dynamic and high risk situations.
- Analyzed performance data and reports to identify issues, improve processes, and support leadership decision making.
- Prepared evaluations, disciplinary actions, and development plans to support individual growth and overall team performance.
- Selected as the first member from Tyndall Air Force Base to attend Army Pre-Ranger training based on performance, discipline, and leadership potential.
Education
General Studies
Edmonds Community College
Edmonds, WASkills
- Sales management
- Business development
- Google ads
- Talent acquisition
- Closing sales
- Leadership
- Digital marketing
- Team development
- Data analysis
- Process improvement
- SEO
- Sales operations
- Sales presentation
- Lead generation
- CRM software
- Facebook marketing
- Pipeline management
- Recruiting
- Sales coaching
- Interviewing
Links
linkedin.com/in/cameron-fredette-20792a185
Timeline
Insurance Agent and Team Builder
Legacy Financial Group
12.2025 - Current
Regional Manager
Freedom Forever Solar Pros
05.2023 - 11.2025
District Manager
Lumio
06.2022 - 03.2023
Founder & Lead Generation Specialist
CHC Digital Marketing
12.2020 - 01.2023
Sales Consultant
Albert Lee Appliance
08.2020 - 06.2022
Team Leader
Skyline / Keller Williams
08.2019 - 08.2020
Security Forces Team Leader
United States Air Force
07.2013 - 07.2019
General Studies
Edmonds Community College