Cameron Gonsowski
Tampa,FL
Summary
Digital strategist with over 4 years of experience in media and advertising, focused on streaming, audience targeting, and cross-platform campaign management. Skilled in developing effective marketing strategies, managing campaigns end-to-end, and helping clients reach their goals through tailored digital solutions. Experienced in both local and national markets, with a strong track record of collaboration, communication, and results.
Overview
4
4
years of professional experience
Work History
Digital Sales Strategist
Scripps Networks WFTS ABC Action News
08.2024 - Current
- Developed and executed multi-platform digital advertising strategies including programmatic CTV/OTT, display, geofencing, and audience targeting to drive measurable results for local and regional clients.
- Pitched and closed customized digital campaigns aligned with client objectives, contributing to consistent monthly digital revenue growth and exceeding station goals.
- Spearheaded streaming TV campaigns using Scripps' Octane platform, leveraging TV viewership data, behavioral targeting, and household demographics to optimize reach and engagement.
- Maintained up-to-date knowledge of digital trends and tools, continuously refining strategy recommendations and campaign performance.
- Built and presented client-facing pitch decks and post-campaign reports, simplifying complex digital strategies into actionable insights.
- Provided strategic consulting to Account Executives and clients, including event targeting, retargeting, and digital sponsorship opportunities.
Digital Marketing Specialist
Dr. Biz Boom
02.2024 - 06.2025
- Managed and optimized digital campaigns across Google ads and Facebook ads
- Monitored industry trends and competitor activities to stay ahead in the digital marketing landscape and apply best practices
- Analyze campaign performance with Google analytics and business ads manager, making data-driven adjustments to optimize results
- Designed and executed marketing/advertising campaigns for chiropractors across the country
Digital Media Coordinator
Univision Communication Inc.
04.2023 - 01.2024
- Established solid collaborative relationships with advertising agencies and various internal Univision departments, including Advertising Operations, Traffic, Programmatic and Pricing & Planning
- Utilized Google Ad Manager to monitor campaign delivery, retrieve screenshots and ensure successful campaign launch
- Aided the Media Strategist in entering digital campaigns in Salesforce and Operative One and supported in making adjustments to the CPM, budget, and impression count
- Created and managed digital plans to alleviate liability for linear advertisers on ViX, Univision's Streaming Service
- Generated 1st and 3rd party reports on GAM, Innovid, DCM, and Flashtalking in response to agency requests and diligently identifying any discrepancies.
Advertising Sales Coordinator
Univision Communication Inc.
09.2021 - 04.2023
- Supported Multimedia Sales Team by ensuring stewardship delivery is in accordance to deal guarantees, sending commercial airing times, updating clients of programming changes across 5 networks, allocations, and performing pre-logs/post-logs
- Successfully built linear ADU packages, cross-network ADU packages, and digital streaming packages in order to finish delivering deals
- Assisted Inventory Managers with manual moves, makegoods, and ADU's in WideOrbit/Dealmaker and verifying accuracy
- Responsible for getting credit approvals and following up on invoice discrepancies/collections
- Worked closely with Sales Planning Executives, Senior Sales Executives, and Account Executives to oversee promotional assets, special integrations, and maintenance across all deals.
Marketing Intern
American Heart Association
02.2021 - 08.2021
- Proactively identified and vetted various organizations in order to seek charitable donations
- Participated in brainstorming sessions to develop strategic/creative thinking for upcoming events
- Sourced influencers based on goal of participation, influencer reach and engagement
- Authored media materials such as email blasts and social media posts
- Provided support to senior team on miscellaneous research, duties and projects as required.
Education
Bachelor of Arts - Communications
Coastal Carolina University
South Carolina08.2021
Skills
- Social Marketing Certification (Hootsuite Academy)
- Event Management Certification (CVENT)
- Wide Orbit, DealMaker, Operative, Google Ad Manager, Salesforce, Google Ad Words, Facebook Ads, Go High Level,
- Diagramming and Seating Certification (CVENT Academy)
- The Trade Desk Programmatic 101 Certification
- Microsoft Outlook, Word, Excel, and Powerpoint
Timeline
Digital Sales Strategist
Scripps Networks WFTS ABC Action News
08.2024 - Current
Digital Marketing Specialist
Dr. Biz Boom
02.2024 - 06.2025
Digital Media Coordinator
Univision Communication Inc.
04.2023 - 01.2024
Advertising Sales Coordinator
Univision Communication Inc.
09.2021 - 04.2023
Marketing Intern
American Heart Association
02.2021 - 08.2021
Bachelor of Arts - Communications
Coastal Carolina University
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