Cameron Gonsowski
Tampa,FL
Summary
Digital strategist with over 4 years of experience in media and advertising, focused on streaming, audience targeting, and cross-platform campaign management. Skilled in developing effective marketing strategies, managing campaigns end-to-end, and helping clients reach their goals through tailored digital solutions. Experienced in both local and national markets, with a strong track record of collaboration, communication, and results.
Overview
4
4
years of professional experience
Work History
Digital Sales Strategist
Scripps Networks WFTS ABC Action News
Tampa, FL
08.2024 - Current
- Developed and executed multi-platform digital advertising strategies including programmatic CTV/OTT, display, geofencing, and audience targeting to drive measurable results for local and regional clients.
- Pitched and closed customized digital campaigns aligned with client objectives, contributing to consistent monthly digital revenue growth and exceeding station goals.
- Spearheaded streaming TV campaigns using Scripps' Octane platform, leveraging TV viewership data, behavioral targeting, and household demographics to optimize reach and engagement.
- Maintained up-to-date knowledge of digital trends and tools, continuously refining strategy recommendations and campaign performance.
- Built and presented client-facing pitch decks and post-campaign reports, simplifying complex digital strategies into actionable insights.
- Provided strategic consulting to Account Executives and clients, including event targeting, retargeting, and digital sponsorship opportunities.
Digital Marketing Specialist
Dr. Biz Boom
02.2024 - 06.2025
- Managed and optimized digital campaigns across Google ads and Facebook ads
- Monitored industry trends and competitor activities to stay ahead in the digital marketing landscape and apply best practices
- Analyze campaign performance with Google analytics and business ads manager, making data-driven adjustments to optimize results
- Designed and executed marketing/advertising campaigns for chiropractors across the country
Digital Media Coordinator
Univision Communication Inc.
New York
04.2023 - 01.2024
- Established solid collaborative relationships with advertising agencies and various internal Univision departments, including Advertising Operations, Traffic, Programmatic and Pricing & Planning
- Utilized Google Ad Manager to monitor campaign delivery, retrieve screenshots and ensure successful campaign launch
- Aided the Media Strategist in entering digital campaigns in Salesforce and Operative One and supported in making adjustments to the CPM, budget, and impression count
- Created and managed digital plans to alleviate liability for linear advertisers on ViX, Univision's Streaming Service
- Generated 1st and 3rd party reports on GAM, Innovid, DCM, and Flashtalking in response to agency requests and diligently identifying any discrepancies.
Advertising Sales Coordinator
Univision Communication Inc.
New York
09.2021 - 04.2023
- Supported Multimedia Sales Team by ensuring stewardship delivery is in accordance to deal guarantees, sending commercial airing times, updating clients of programming changes across 5 networks, allocations, and performing pre-logs/post-logs
- Successfully built linear ADU packages, cross-network ADU packages, and digital streaming packages in order to finish delivering deals
- Assisted Inventory Managers with manual moves, makegoods, and ADU's in WideOrbit/Dealmaker and verifying accuracy
- Responsible for getting credit approvals and following up on invoice discrepancies/collections
- Worked closely with Sales Planning Executives, Senior Sales Executives, and Account Executives to oversee promotional assets, special integrations, and maintenance across all deals.
Marketing Intern
American Heart Association
02.2021 - 08.2021
- Proactively identified and vetted various organizations in order to seek charitable donations
- Participated in brainstorming sessions to develop strategic/creative thinking for upcoming events
- Sourced influencers based on goal of participation, influencer reach and engagement
- Authored media materials such as email blasts and social media posts
- Provided support to senior team on miscellaneous research, duties and projects as required.
Education
Bachelor of Arts - Communications
Coastal Carolina University
South Carolina08.2021
Skills
- Social Marketing Certification (Hootsuite Academy)
- Event Management Certification (CVENT)
- Wide Orbit, DealMaker, Operative, Google Ad Manager, Salesforce, Google Ad Words, Facebook Ads, Go High Level,
- Diagramming and Seating Certification (CVENT Academy)
- The Trade Desk Programmatic 101 Certification
- Microsoft Outlook, Word, Excel, and Powerpoint
Timeline
Digital Sales Strategist
Scripps Networks WFTS ABC Action News
08.2024 - Current
Digital Marketing Specialist
Dr. Biz Boom
02.2024 - 06.2025
Digital Media Coordinator
Univision Communication Inc.
04.2023 - 01.2024
Advertising Sales Coordinator
Univision Communication Inc.
09.2021 - 04.2023
Marketing Intern
American Heart Association
02.2021 - 08.2021
Bachelor of Arts - Communications
Coastal Carolina University