Cameron Harris
Austin,TX
Summary
Highly accomplished retail strategist adept at leveraging data-driven insights to consistently deliver impactful results and drive category growth. Possesses strong communication, customer service and problem-solving skills. While being a collaborative leader with dedication to partnering with internal and external stakeholders to promote an engaged, empowering work culture.
Overview
8
8
years of professional experience
Work History
Customer Insights Manager
Mondelez International
08.2022 - Current
- Built consumer selling stories using consumer data analytic software including Nielsen, IRI, Circana, and Panel data
- Grew Grocery Customer Year-to-Date dollar sales by 6.1% and maintained total category dollar share by +0.0 pts by developing strong joint business planning initiatives to drive actionable insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
- Utilized JDA space management software to create and influence retailer planogram processes leading to stronger customer partnerships, category captaincy, and increased distribution opportunities to drive share growth.
- Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
- High proficiency in business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools
Category Advisor for Convenience - McLane
Mondelez International
03.2020 - 08.2022
- Represented Mondelez in weekly category review meetings with over 100 Convenience/Military retailers including Circle K, WaWa, Walmart, competitors, and McLane associates to develop planograms
- Drove distribution of top ranking Must Stock and innovation items using Nielsen data reporting and MPulse (McLane's database) by identifying market misses within retailer's planogram sets
- Increased Mondelez's Year-to-Date Dollar Sales growth for Total Biscuit category by 6.8%
- Drove Total Points of Distribution for Mondelez Biscuit innovation by 44% through developing insight lead selling stories with in-depth knowledge of the Biscuit category
- Created report to track distribution of innovation items shipped from McLane to support McLane Customer Business Lead
- Developed insight lead selling stories for sales teams to utilize when presenting to their customers
Customer Development Manager - Convenience
Channel, Advantage Solutions Inc
04.2019 - 03.2020
- Build relationships with internal and external stakeholders in order to influence and penetrate key decision makers
- Leveraged data-driven insights to optimize sales strategy and drive revenue growth.
- Oversee planogram process from new item presentations, exit strategies for deletes, maintaining current SKU counts, and pushing new item innovations
Associate Business Development Manager
Advantage Solutions Inc
01.2017 - 04.2019
- Achieved P&L targets; management business for each client(s) assigned, while implementing marketing strategies by analyzing trends and results to achieve income and expense budget goals
- Owned and drove revenue growth; identify opportunities, utilize forecasting methods and align business unit resources to secure those opportunities
Business Development Manager
Advantage Solutions
- Utilized marketing and retail strategies to create strong brand awareness through merchandising and point of sale within the grocery and natural specialty channels
- Executed presentations to corporate managers and executives and was awarded for a client sales strategy to increase revenue by 15% and appeal to a wider customer and consumer base.
Leadership Development Associate
Advantage Solutions Inc
01.2016 - 01.2017
Education
B.A - Marketing
Texas Tech University, Rawls College of Business
Lubbock, Texas 08.2011 - 12 2015
Skills
Forecasting and market analysis
Timeline
Customer Insights Manager
Mondelez International
08.2022 - Current
Category Advisor for Convenience - McLane
Mondelez International
03.2020 - 08.2022
Customer Development Manager - Convenience
Channel, Advantage Solutions Inc
04.2019 - 03.2020
Associate Business Development Manager
Advantage Solutions Inc
01.2017 - 04.2019
Leadership Development Associate
Advantage Solutions Inc
01.2016 - 01.2017
B.A - Marketing
Texas Tech University, Rawls College of Business
08.2011 - 12 2015
Business Development Manager
Advantage Solutions