Hi, I’m
Cameron Hofmann
Marketing Professional
Chicago,IL
Overview
6
years of professional experience
Work History
PepsiCoChicago, IL
Senior Marketing Analyst
04.2023 - Current
Job overview
- Spearheaded comprehensive digital, social, and TV executions for Naked Juice's national campaigns, strategically leveraging key platforms to drive brand visibility and engagement.
- Managed all Naked Juice social media content and co-branding partnership strategies.
- Cultivated strong partnerships with cross-functional teams, including R&D, Procurement, Sales, PR, Media, Finance, Legal, Innovation, and Consumer Relations, to collaboratively drive impactful and scalable marketing initiatives.
- Comprehensive ownership of (P&L) responsibilities, encompassing adept management of volume forecasting and the establishment of project budgets aligned with AOP targets.
- Employed IRI syndicated data to meticulously track business performance against AOP targets, ensuring marketing strategies align with objectives and drive measurable success.
- Employed data-driven approach to assess KPI's, gaining profound insights into campaign performance.
PepsiCoChicago, IL
Marketing Analyst - Naked Juice
10.2021 - 04.2023
Job overview
- Led digital, social, and TV executions for Naked Juice national campaigns across key platforms.
- Partnered with cross-functional teams (R&D, Procurement & sales, PR, Media, Finance, Legal, innovation, and consumer relations) to drive impactful, scalable marketing initiatives.
- Leverage consumer and commercial insights to identify opportunities to strengthen consumer engagement and brand distinction.
- Leverage IRI syndicated data to track business performance against AOP targets.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Initiated market research studies and analyzed findings.
MattelLos Angeles, CA
Senior Marketing Associate - Hot Wheels
04.2019 - 10.2019
Job overview
- Working cross functionally with design, packaging, planning, PR, and sales to successfully execute marketing objectives efficiently.
- Direct point of contact for licensing partners.
- Conducting market and competitive research for new licensing opportunities.
- Presenting new products at trade shows and marketing events.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Managing product and packaging approvals.
- Presenting new product concepts and financials to upper management.
Jakks PacificLos Angeles, CA
International Marketing Coordinator - Innovation
08.2017 - 04.2019
Job overview
- Managing all day-to-day marketing activities for my brands.
- Working cross functionally with design, packaging, planning, PR, and sales to successfully execute marketing objectives efficiently.
- Presenting all brands to our retail partners at Domestic and International trade shows.
- Assisting on product commercial and photo shoots.
- Personally built brand websites, including design and optimization for SEO and user experience.
- Management of Google advertising campaigns and promotions.
- Tracking and analyzing POS results from new product launches.
Education
San Diego State UniversitySan Diego, CA
08.2012 - 12.2016
University Overview
Major: Business Marketing & Business Finance
Cum Laude
University of OxfordOxford, England
05.2014 - 08.2014
University Overview
International relations study abroad program
Skills
Brand Marketing
Product Development
International Marketing
MS Office(Excel, PowerPoint, Word, Outlook)
Copywriting
Sales Presentations
Digital & Social Media Marketing
Google AdWords
Verbal Communication
Written Communication
POS Analysis
Packaging Development
Project Management
Product Localization
Trend forecasting
Branding
Budgeting
Campaign development
IRI Data Analysis
Strategic planning
Timeline
Senior Marketing Analyst
PepsiCo
04.2023 - Current
Marketing Analyst - Naked Juice
PepsiCo
10.2021 - 04.2023
Senior Marketing Associate - Hot Wheels
Mattel
04.2019 - 10.2019
International Marketing Coordinator - Innovation
Jakks Pacific
08.2017 - 04.2019
University of Oxford
05.2014 - 08.2014
San Diego State University
08.2012 - 12.2016