Overview
Work History
Education
Skills
Timeline
Hi, I’m

Cameron Hofmann

Marketing Professional
Chicago,IL
Cameron Hofmann

Overview

6
years of professional experience

Work History

PepsiCo
Chicago, IL

Senior Marketing Analyst
04.2023 - Current

Job overview

  • Spearheaded comprehensive digital, social, and TV executions for Naked Juice's national campaigns, strategically leveraging key platforms to drive brand visibility and engagement.
  • Managed all Naked Juice social media content and co-branding partnership strategies.
  • Cultivated strong partnerships with cross-functional teams, including R&D, Procurement, Sales, PR, Media, Finance, Legal, Innovation, and Consumer Relations, to collaboratively drive impactful and scalable marketing initiatives.
  • Comprehensive ownership of (P&L) responsibilities, encompassing adept management of volume forecasting and the establishment of project budgets aligned with AOP targets.
  • Employed IRI syndicated data to meticulously track business performance against AOP targets, ensuring marketing strategies align with objectives and drive measurable success.
  • Employed data-driven approach to assess KPI's, gaining profound insights into campaign performance.

PepsiCo
Chicago, IL

Marketing Analyst - Naked Juice
10.2021 - 04.2023

Job overview

  • Led digital, social, and TV executions for Naked Juice national campaigns across key platforms.
  • Partnered with cross-functional teams (R&D, Procurement & sales, PR, Media, Finance, Legal, innovation, and consumer relations) to drive impactful, scalable marketing initiatives.
  • Leverage consumer and commercial insights to identify opportunities to strengthen consumer engagement and brand distinction.
  • Leverage IRI syndicated data to track business performance against AOP targets.
  • Assessed KPIs to achieve in-depth understanding of campaign performance.
  • Initiated market research studies and analyzed findings.

Mattel
Los Angeles, CA

Senior Marketing Associate - Hot Wheels
04.2019 - 10.2019

Job overview

  • Working cross functionally with design, packaging, planning, PR, and sales to successfully execute marketing objectives efficiently.
  • Direct point of contact for licensing partners.
  • Conducting market and competitive research for new licensing opportunities.
  • Presenting new products at trade shows and marketing events.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Managing product and packaging approvals.
  • Presenting new product concepts and financials to upper management.

Jakks Pacific
Los Angeles, CA

International Marketing Coordinator - Innovation
08.2017 - 04.2019

Job overview

  • Managing all day-to-day marketing activities for my brands.
  • Working cross functionally with design, packaging, planning, PR, and sales to successfully execute marketing objectives efficiently.
  • Presenting all brands to our retail partners at Domestic and International trade shows.
  • Assisting on product commercial and photo shoots.
  • Personally built brand websites, including design and optimization for SEO and user experience.
  • Management of Google advertising campaigns and promotions.
  • Tracking and analyzing POS results from new product launches.

Education

San Diego State University
San Diego, CA

08.2012 - 12.2016

University Overview

Major: Business Marketing & Business Finance
Cum Laude

University of Oxford
Oxford, England

05.2014 - 08.2014

University Overview

International relations study abroad program

Skills

Brand Marketing

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Timeline

Senior Marketing Analyst
PepsiCo
04.2023 - Current
Marketing Analyst - Naked Juice
PepsiCo
10.2021 - 04.2023
Senior Marketing Associate - Hot Wheels
Mattel
04.2019 - 10.2019
International Marketing Coordinator - Innovation
Jakks Pacific
08.2017 - 04.2019
University of Oxford
05.2014 - 08.2014
San Diego State University
08.2012 - 12.2016

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Cameron HofmannMarketing Professional