Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
Timeline
Generic

Cameron Puryear

Fredericksburg,VA

Summary

Versatile Social Media Manager and Graphic Designer with extensive experience in crafting innovative strategies and compelling visuals to enhance brand engagement and strengthen brand identity. Adept at content creation, campaign management, and staying ahead of digital trends and technologies. Proven ability to lead teams, analyze data, and adapt strategies to drive audience growth and online presence. Committed to leveraging creative design and strategic thinking to foster meaningful brand connections and drive results.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Media Marketing Specialist

Freelance
, Virginia
05.2023 - Current
  • Expertly manage client social media across all platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Snapchat, Pinterest), developing and executing content strategies, scheduling posts, engaging with followers, and analyzing metrics for growth.
  • Design visually compelling graphics for social media, marketing materials, and corporate branding, tailored to meet client needs and audience preferences.
  • Provide professional photo and video editing to enhance promotional content and social media presence.
  • Produce high-quality photo and video content from concept to completion, aligning with client branding and campaign objectives.
  • Offer marketing consulting services, including brand research, market analysis, and strategic advertising planning to boost market presence and ROI.

Media Relations Manager

University of Mary Washington
Fredericksburg, VA
01.2021 - 05.2024
  • Spearheaded the D1 Men's Rugby social media strategy, achieving a 170% increase in followers from 1,000 to 2,700 within three years, while maintaining a 5.5% engagement rate through strategic content campaigns.
  • Successfully orchestrated Giving Day campaigns, consistently exceeding $10,000 in donations annually, demonstrating strong capabilities in campaign management and community engagement.
  • Created and managed over 300+ multimedia content pieces tailored to audience preferences, significantly enhancing brand engagement and visibility.
  • Utilized analytics to guide strategy, improving social media reach and effectiveness.
  • Led and mentored a team of three digital marketing interns, enhancing their skills in content creation and social media strategy, which contributed to the overall success of our campaigns.
  • Coordinated with videographers and camera operators to produce engaging visual content, increasing content quality and storytelling, thereby significantly boosting online engagement and brand visibility.

Game Day Operations Intern

Major League Rugby (Old Glory DC)
Washington, D.C.
01.2020 - 09.2023
  • Commentated live-streamed Division 1 college rugby games on "The Rugby Network," enhancing viewer engagement with detailed coverage of key matches.
  • Managed GPS player tracking systems during games, overseeing setup, monitoring, and post-match analysis.
  • Acquired insights into HR practices within professional sports, observing athlete signings and staff integration processes.
  • Instrumental in establishing the HBCU Women’s Rugby Team at Howard University, leading program setup, funding, recruiting, and community engagement.
  • Led field setup for professional matches, ensuring proper arrangement of audio-visual equipment, markings, and game-day infrastructure.
  • Facilitated the organization of fan and sponsor areas, enhancing event atmosphere and stakeholder satisfaction.

Education

BBA - Marketing, Management, Digital Studies

University of Mary Washington
Fredericksburg, VA
01-2024

Skills

  • Social Media Management
  • Content Development
  • Graphic Design
  • Data Analytics and Reporting
  • Market Research
  • Advertising
  • Photo and Video Editing
  • Copywriting
  • Conversational AI
  • Communications

Certification

  • W!se Certified Financially Literate™ (CFL™)

Accomplishments

  • Student Athlete Advisory Council- Representative of Men’s Rugby Team · 2019 - 2024
  • Dean's List - May 2023
  • Division One Men's Rugby President - 2022

Affiliations

  • Feed More Volunteer (Central Virginia's core hunger-relief organization)
  • Division One Men's Rugby Player 2019-2024
  • Division One Men's Rugby Public Relations 2021-2024

Timeline

Media Marketing Specialist

Freelance
05.2023 - Current

Media Relations Manager

University of Mary Washington
01.2021 - 05.2024

Game Day Operations Intern

Major League Rugby (Old Glory DC)
01.2020 - 09.2023

BBA - Marketing, Management, Digital Studies

University of Mary Washington

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Cameron Puryear