Cameron Robinson

• Led the end-to-end design of the Integrations Page, a centralized hub that simplified how merchants discover, connect, and manage integrations.

• Designed the overall integration experience, resulting in higher adoption rates across key third-party tools.

• Developed a seamless subscription enrollment feature for Shopify POS, enabling merchants to connect in-store and online experiences, driving increased customer loyalty and recurring revenue.

• Increased active Klaviyo merchants significantly through improved UX/UI and technical stability.

• Revamped the Gorgias Integration with a simplified interface and real-time sync to enhance merchant support workflows.

• Designed the experience for integrating Attentive, enabling a seamless connection between Ordergroove and Attentive for SMS marketing.

• Created a streamlined migration tool that reduced onboarding friction for new merchants and improved activation speed.

• Reimagined the UX of healthcare applications used for COVID-19 testing and result management, with a focus on accessibility and ease of use.

• Conducted usability research to identify user pain points and inform design decisions.

• Redesigned key workflows by simplifying navigation and improving information architecture, leading to reduced user drop-off rates.

• Improved accessibility to vital health data during a high-stakes public health period.

• Led enhancements to the onboarding experience, reducing friction for new users and increasing overall engagement.

• Collaborated closely with engineering to ensure seamless translation of designs into production-ready features.

• Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
• Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
• Formatted print and web application designs for projects with varying specifications.
• Maintained company websites updating with photography.
• Cropped, manipulated and performed color balance for final images.
• Edited digital images lightly or with advanced techniques to create desired effects.

• Crafted digital branding based on UI system layout, asset identification and project requirements.
• Supported conceptual thinking processes to generate customized digital services across multiple platforms.
• Planned concepts by orchestrating and implementing designs to streamline interface operations.
• Created and improved visual designs to catapult websites forward in terms of looks and usability.
• Presented solutions to complex design problems in presentations, click-through prototypes and design specifications.