Cameron Young
Port Orchard
Summary
Award-winning Search Performance Manager with a proven track record at Walmart (Sam’s Club MAP), specializing in data-driven analysis and strategic campaign management. Demonstrated success in mentoring teams, fostering strong client relationships, and driving significant growth in ad revenue and campaign performance. Expertise in leveraging market research, solving complex problems, and driving innovation to deliver impactful results. Skilled in presenting actionable insights and optimizing strategies to achieve business goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Search Performance Manager
Walmart (Sams Club MAP)
06.2023 - Current
- Search Performance & Reporting: Create and deliver comprehensive search performance reviews and presentations for advertisers, providing actionable insights and strategies for campaign optimization and revenue growth.
- Cross-Functional Collaboration: Work closely with data teams, engineers, campaign management, sales, operations, and other stakeholders to ensure seamless execution of search campaigns and improve platform functionality.
- Revenue Growth & Strategy: Play a key role in increasing advertising revenue by enhancing search-related offerings and collaborating with internal teams to identify new opportunities and refine advertising strategies.
- Platform Optimization & Improvement: Lead multiple initiatives aimed at enhancing the Sam's Club search platform, focusing on user experience, ad performance, and overall campaign effectiveness.
- Project Leadership: Manage and oversee several strategic projects, driving cross-functional coordination and ensuring timely delivery of initiatives that improve the search advertising ecosystem.
- Advertising Innovation: Identify and implement new features and tools to improve ad targeting, bidding strategies, and overall campaign outcomes, keeping Sam’s Club MAP competitive in the retail media space.
- Client & Stakeholder Engagement: Serve as a primary point of contact for key clients, providing expert guidance and ensuring campaign goals are met while fostering long-term relationships to encourage ongoing ad spend growth.
- Award Recognition: Winner of the 2024 Make a Difference Award, acknowledging outstanding contributions to team performance, innovation, and leadership in search advertising at Sam's Club MAP.
Senior Paid Search Manager
Jubilant Digital Marketing
06.2022 - 06.2023
- Leadership & Team Management: Led and mentored a team of 2 junior paid search managers, overseeing day-to-day campaign operations, providing strategic direction, and ensuring professional growth through coaching and performance reviews.
- Strategic Campaign Management: Managed a portfolio of over 60 accounts, with a combined annual budget exceeding $10 million in paid search spend, driving significant revenue growth and cost-efficiency.
- Paid Search Expertise: Developed and executed high-performing search strategies across Google Ads, Bing, and other search engines, consistently exceeding client KPIs and optimizing for ROI.
- Cross-Agency Collaboration: Partnered with other marketing agencies to audit and enhance their paid search campaigns, identifying performance gaps, and implementing optimization strategies to increase results across multiple clients.
- Budget Management & Optimization: Oversaw and allocated multi-million-dollar budgets across campaigns, ensuring optimal spend distribution while maintaining a focus on scaling results and reducing wasted spend.
- Data Analysis & Reporting: Utilized advanced analytics tools like Google Analytics, SEMrush, and Tableau to track campaign performance, generate actionable insights, and present detailed reports to senior leadership and clients.
- Process Improvement & Efficiency: Introduced standardized processes and best practices that streamlined campaign management, improving overall team productivity and campaign efficiency.
Paid Media Manager
Martin City Marketing
04.2020 - 06.2022
- Led Paid Media Strategy: Managed comprehensive paid media campaigns across multiple channels including paid search, social media ads, display advertising, and Connected TV (CTV) to drive brand awareness and conversion growth.
- Team Leadership & Collaboration: Supervised a team of 3 media specialists, providing mentorship, performance feedback, and strategic guidance to ensure the successful execution of media campaigns.
- Campaign Optimization: Conducted ongoing analysis and optimization of paid search, display, and social media ad campaigns, improving ROI by continuously refining targeting strategies and ad creatives.
- Budget Management: Oversaw monthly and quarterly ad spend, ensuring campaigns remained within budget while meeting KPIs.
- Cross-Functional Coordination: Collaborated closely with creative, analytics, and product teams to develop data-driven strategies that enhanced campaign performance and alignment with overall business goals.
Education
No Degree - Marketing Management
Baker University
Baldwin City, KS12-2020
Skills
- Mentoring Skills
- Client-Centric Approach
- Data-Driven Analysis
- Client relationship management
- Market research
- Business analysis
- Teamwork
- Strategic Campaign Management
- Attention to detail
- Problem-solving abilities
Certification
- Google Ads Certifications (Search, Display, Video, Shopping)
- Meta (Facebook) Blueprint Certification
- Microsoft Advertising Certification
- HubSpot Inbound Marketing Certification
- Bing Ads Certification
- LinkedIn Marketing Solutions Certification
Timeline
Search Performance Manager
Walmart (Sams Club MAP)
06.2023 - Current
Senior Paid Search Manager
Jubilant Digital Marketing
06.2022 - 06.2023
Paid Media Manager
Martin City Marketing
04.2020 - 06.2022
- Google Ads Certifications (Search, Display, Video, Shopping)
- Meta (Facebook) Blueprint Certification
- Microsoft Advertising Certification
- HubSpot Inbound Marketing Certification
- Bing Ads Certification
- LinkedIn Marketing Solutions Certification
No Degree - Marketing Management
Baker University
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