CAMILA LUIS
Santa Clara
Summary
Dynamic Senior Executive with a proven track record at Google LLC, excelling in strategic communications and media relations. Expert in crisis management and content creation, I have successfully led initiatives that enhanced stakeholder engagement and drove impactful events. Passionate about fostering collaboration and delivering results in fast-paced environments.
Overview
21
21
years of professional experience
Work History
Senior Executive & Strategic Comms Manager
Google LLC
03.2022 - Current
- Assess needs and structure strategic communications initiatives by developing work plans, aligning on key milestones and success metrics, and ensuring projects are implemented seamlessly.
- Working directly with C-suite, VPs and Directors across Google. Coordinate across internal and external teams to develop communications plans from strategy to execution.
- Media Relations - Building and maintaining relationships with media outlets (traditional and digital).
- Produce and coordinate internal events for a +5000 people team.
- Work closely with Policy, Public Relations, Legal, and Product Engineering teams to distill complex concepts into coherent and easy-to-understand communications materials.
- Leverage data to measure effectiveness of communications initiatives, and pivot strategy according to needs of the business.
- Produce, direct, and execute senior manager comms. Content creation for multiple communications pieces such as Newsletters, Town Halls, Offsites, Performance Reports, Presentations, Launches Announcements, Web Sites and others for a global +5000 people organization.
- Develop and coordinate end-to-end crisis communications to protect reputation in highly sensitive and fast paced environments such as change management.
Community Global Communications Lead
Google LLC
01.2022 - Current
- Main liaison for the HOLA (Latinxs @ Google) Chair and Chief of Staff to work collaboratively as a team and establish global HOLA OKRs for the HOLA’s Communications Global Strategy.
- Coordinate, organize and execute 4 Town Halls per year and +15 global events during HLM.
- Provide visibility into the key issues impacting HOLA members, allies and Latinx Googlers at large within their respective areas of focus.
- Build an integrated internal and external strategy for our global ERG with key tactics and initiatives throughout the year including but not limited to executing quarterly community newsletter, HOLA’s Flagship Community Events and communications, and supporting cross-ERG allyship efforts such as Black History Month, LEAD and Pops updates, etc.
- Develop strategic alliances with cross-ERG leaders to identify ERG-led efforts where Latinx Googlers can join and share communication with HOLA members to raise awareness and participate.
- Develop the overall narrative for internal and external comms and media pieces. Write and distribute effective press materials landing +50 media outlets.
Content Creator & Creators’ Relations
Self Employed
02.2004 - Current
- Professional and Career development content creation. @soycamila Instagram community growth +60k members in 10 months.
- In person networking events organization and coordination.
- Script, production, recording and video edition of all my content. Personal Brand development.
- Multiple Social Media channels coordination (Instagram, LinkedIn, Spotify Podcast, TikTok, YouTube).
- Managing a Team of 4 people.
- Creation of “Work Summit” a creators’ led networking event that creates opportunities for creators, sponsor brands and communities. 3 editions with +200 attendees per edition in 2024.
Vendor Manager
Google LLC
08.2019 - 03.2021
- Coordinate internal communications strategy and DEIB pillar.
- Manage customer service KPIs (CSAT, TRT, AR, Quality) in a fast paced and complex environment.
- Lead, develop and execute operational strategy in order to improve customer experience in an efficient way.
- Manage and coach high-performing teams to support Google advertisers. 200 vendor reports.
- Work closely with Strategy and Operations Finance, Infrastructure (gTIP), Legal, wMS, gBOSS, teams to ensure proper strategy and resources in place.
- HC planning, contracts, amendments, RFP, ECA, FX Impact, Site Location Strategy, invoice and resources management.
Customer Support Specialist
Google LLC
07.2017 - 08.2019
- Google Ads & YouTube Support Specialist
- Internal Communications POC
- Top Performer of the team Q3, Q4 2018 and Q1 2019
Education
Master of Arts - Corporate Communication and Marketing
UADE
ArgentinaBachelor of Arts - Journalist & Social Communication
UNLaM
Argentina12.2017
Course - Global Diplomacy – Diplomacy in the Modern World
University of London
Diploma - Corporate Leadership
Harvard University
Skills
- Strategic communications
- Media relations
- Crisis communications
- Content creation
- Project management
- Stakeholder engagement
- Change management
- Event coordination
- Internal communications
- Team leadership
Volunteer Experience
- Latina Coalition Silicon Valley, Career Mentor 2025
- Iglesia Gracia y Verdad, Youth Leader, 2025
- GenAI Networking Group, Events’ coordination, 2024
Accomplishments
- TEDX Speaker - “The power of being a firefigther” - Universidad Nacional de La Matanza, 2017
- Finalist Globant “Rising Star” Women that Build prize - 2022
- United Nations ECOSOC Youth Forum 2022
- Regional United Nations Security Council prize - 2015
Languages
English
Full Professional
Spanish
Native/ Bilingual
French
Elementary
References
References available upon request.
Timeline
Senior Executive & Strategic Comms Manager
Google LLC
03.2022 - Current
Community Global Communications Lead
Google LLC
01.2022 - Current
Vendor Manager
Google LLC
08.2019 - 03.2021
Customer Support Specialist
Google LLC
07.2017 - 08.2019
Content Creator & Creators’ Relations
Self Employed
02.2004 - Current
Master of Arts - Corporate Communication and Marketing
UADE
Bachelor of Arts - Journalist & Social Communication
UNLaM
Course - Global Diplomacy – Diplomacy in the Modern World
University of London
Diploma - Corporate Leadership
Harvard University
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