Camila Menas
QUITO - ECUADOR
Summary
Ambitious individual which combine creativity knowledge and business knowledge to craft innovative, trend-forward garments for array of styles and successfully market it. Possesses deep understanding of fashion industry with strong technical skills and eye for fine detail.
With over 10 years of progressive retail experience. Well-versed in planning and executing daily and special inventory buys. Proficient in purchasing and procurement environments. Expert at supporting businesses with high-quality, reliable goods delivered on consistent schedule.
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
12
12
years of professional experience
Work History
FASHION DIRECTOR
HOLNBORN EZPAZIOMILAN SA
04.2022 - Current
- Fashion Director of men's brand HOLBORN
- Implemented trend forecasting strategies to drive product development decisions, staying ahead of competitors in the fast-paced fashion industry.
- Effectively managed budgets and resources to maximize profitability while maintaining quality standards in all areas of production.
- Organized successful fashion shows and events that showcased new collections and generated buzz within the industry.
- Drove increased foot traffic to retail locations through strategic store layout design and eye-catching window displays.
- Spearheaded sustainability initiatives within the company, reducing waste while promoting eco-friendly practices throughout the organization.
- Developed comprehensive training programs for new employees, ensuring a thorough understanding of company culture, policies, and expectations.
- Fostered a culture of collaboration and innovation within the fashion team, leading to more creative and successful collections.
- Plan drawings, line sheets and technical sheets
- Strengthened relationships with key industry partners through effective networking and collaboration opportunities.
- Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.
- Followed market trends and research to establish innovative product offerings for consumers.
- Gathered information from vendors regarding market trends and competitor activity.
- Worked with photographers and stylists to showcase products for optimal visibility.
- Clearly communicated design revisions to members of fashion design team and store staff.
- Negotiated with vendors to reach ideal product distribution channels and pricing.
- Development and formulation of KPIs that allow development of the area to be potentiated.
BRAND MANAGER
LC Waikiki (MJM RETAIL BRANDS)
12.2020 - 06.2021
- Plan, execute, control the activities of the commercial area: Supply, distribution, image, sale and product liquidation
- Implement plans, strategies and policies that guarantee sales growth and expansion policy, the economic performance of the brand and its positioning
- Development of work teams and organizational culture
- Risk management
- Make seasonal purchases, seasonal discounts, sales discounts, special shipping discounts, etc
- Analyze the brand's purchase proposals and make decisions based on the market response
- Review the analysis between the purchase budget, purchases made and the current sales report before the entire season sale, identifying poorly purchased products to adjust the next purchase
- Analyze the information and reports available at the store and brand level, formulate KPIs that allow evaluating the development of the commercial area.
BRAND MANAGER
R&B SUPPLY IMPORTERS
03.2015 - 03.2018
- Design, planning and implementation of purchasing and supply strategies
- Supply chain coordination
- Management and administration of the business model implemented to customer accounts
- Build and maintain relationships with suppliers and vendors
- Constant review of KPIs, such as turnover, sales per square meter, etc
- Negotiation with international suppliers and manufacturers
- Filter of updated suppliers and manufactures for future or recurring acquisitions
- Inventory analysis
- Price negotiation
- Budget planning.
SENIOR DESIGNER AND BUYER
ETA FASHION
08.2012 - 03.2015
- Analysis, interpretation and realization of trends
- Collection development
- Creative research and development of mood boards
- Development of concepts, stories, silhouettes
- Analyze market trends with the buying team
- Analyze the color trend with the buying team
- Selection of silhouettes, fabrics and suppliers
- Work hand in hand with suppliers, price negotiation, deliveries, etc
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Budget management
- Supply planning
- Analysis of sales, rotation and product profitability
- Work hand in hand with store staff to obtain almost direct feedback with the customer.
Education
Associate of Arts - Fashion Design
ISTITUTO MARANGONI
London- England06.2010
International Baccalaureate -
BRITISH SCHOOL QUITO
QUITO-ECUADOR03.2007
Skills
- Business Administration
- Syst Continuous improvement
- Apparel Design
- Fashion Illustration
- Fashion styling
- Fashion design
- Trend forecasting
- Customer service
- Management systems
- Marketing and sales
- Adobe Illustrator
- Adobe Photoshop
Personal Information
Title: FASHION DESIGNER - CONSULTING BUYER | BRAND MANAGER
References
- Santiago Rojas, General Manager, Direct boss, R&B Importers, +(593) 999- 442 -546
- Nicole Marcovicci, Fashion Director, Direct boss, Etafashion, +(593) 984-031-111
- Fernando Moncayo, General Manager, Direct boss, Asiam/Sinox, +(593) 226-1222
Timeline
FASHION DIRECTOR
HOLNBORN EZPAZIOMILAN SA
04.2022 - Current
BRAND MANAGER
LC Waikiki (MJM RETAIL BRANDS)
12.2020 - 06.2021
BRAND MANAGER
R&B SUPPLY IMPORTERS
03.2015 - 03.2018
SENIOR DESIGNER AND BUYER
ETA FASHION
08.2012 - 03.2015
Associate of Arts - Fashion Design
ISTITUTO MARANGONI
International Baccalaureate -
BRITISH SCHOOL QUITO
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