Summary
Overview
Work History
Education
Skills
Timeline
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CAMILA MOORE

Sandy,UT

Summary

A Salt Lake City based marketing professional with over 16 years of experience helping clients implement innovative strategies and execute successful marketing campaigns, promotions and events.

Areas of expertise are focused in Sales and Business Development, Media Planning and Buying and Marketing Management. This career path has provided 9 years of experience in Media Sales, for Radio, TV, Print and Digital vendors, 4 years directing in-house Marketing strategy for global brands and 3 years of agency experience as an Integrated Media Buyer.

Overview

14
14
years of professional experience

Work History

SENIOR MEDIA BUYER

RUMOR ADVERTISING
01.2020 - Current
  • Plan and implement client media campaigns based on market research, brand strategy, allocated budgets and previous campaign performance and analytics
  • Responsible for managing client media campaigns from negotiation to post analysis, maintaining relationships with vendor partners, and providing regular feedback and communication with clients throughout the duration of their campaigns
  • As a senior member of the agency's media team, I am able to step into leadership roles as needed.

SENIOR ACCOUNT EXECUTIVE

BROADWAY MEDIA
08.2013 - 01.2020
  • Forged and developed relationships with some of Utah's most prominent local companies
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
  • Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
  • Met with new customers to share product and service information, listen to needs and learn about business operations.
  • Set and monitored sales targets and identified potential customers.
  • Networked at events and prospected for new customers with diverse strategies.

MARKETING MANAGER

SNAPLOCK INDUSTRIES
09.2009 - 08.2013
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed all marketing efforts, including media communications, media placement, press release composition and distribution, and social media content.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed all trade shows, events and special appearances, including developing partnerships with Broadcast networks for exclusive product placement opportunities.

Education

Associate of Science - Sociology

Salt Lake Community College
Salt Lake City, UT

Skills

  • Media Negotiations
  • Media Placement
  • Direct Client Contact
  • Public and Media Relations
  • Business Development and Planning
  • New Business Opportunities
  • Vendor Relationships
  • Sales Expertise
  • Goals and Performance
  • Project Management
  • Sales Forecasting
  • Cold Calling
  • Sales Team Leadership
  • Verbal and Written Communication

Timeline

SENIOR MEDIA BUYER

RUMOR ADVERTISING
01.2020 - Current

SENIOR ACCOUNT EXECUTIVE

BROADWAY MEDIA
08.2013 - 01.2020

MARKETING MANAGER

SNAPLOCK INDUSTRIES
09.2009 - 08.2013

Associate of Science - Sociology

Salt Lake Community College

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CAMILA MOORE