Overview
Work History
Education
Skills
Timeline
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Camila Schenone

Pompano,FL

Overview

5
5
years of professional experience

Work History

Integrated Media Planner

Zimmerman Advertising
04.2022 - Current
  • Led research, strategic planning, execution, and performance reporting for media plans with budgets between $1k and $11 million; optimized channel mix including all traditional and digital channels to exceed client KPI expectations
  • Work alongside digital media buyers, vendors, and programmatic traders to maintain budget pacing and overall performance to ensure full campaign delivery within desired benchmark KPIs
  • Present recommendations, POVs and performance analysis reports on active and previous campaigns, presenting findings to client, and agency directors for campaign insights and optimization efforts weekly
  • Spearheaded digital media campaign planning by leveraging TNS/Kantar insights for competitive analysis, optimizing client campaigns for targeted demographics; achieved 30% increase in click-through rates and 25% in sales revenue
  • Manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders for traditional and digital media buys
  • Conduct onboarding and training programs for 20 supervisor and assistant-level leading to the overall growth and performance improvement of the team.

Digital Marketing Account Coordinator

Tambourine: Technology and creativity for hotels and resort
01.2022 - 04.2022
  • Coordinated with a team of 3 to oversee the execution of 70 monthly marketing programs, including website modifications, social media strategies, email marketing, and paid advertising campaigns
  • Worked with 5 other departments - copywriting, design, development, paid performance, and content / social to deliver projects to clients on time
  • Cultivated relationships with 30 key clients through personalized communication and bi-weekly business reviews
  • Provided copywriting for 5-10 monthly promotional campaigns
  • Executed updates in the CMS, which included revising copy, enhancing images, creating landing pages, refreshing menus, introducing exclusive promotions, and launching interactive pop-ups, resulting in a 30% increase in lead generation.

Commercial Finance Intern

Diageo
03.2020 - 04.2021
  • Preparation of financial reports and analysis using database programs for decision-making
  • Modeling of Forecasting Scenarios and Annual Operating Plans
  • Search and foster opportunities to contribute to P&L overall improvement, both from a revenue and cost/expenses control perspective
  • Preparation and analysis of financial planning and closing reports, primarily for South American countries
  • Contributed to driving the attainment of financial goals understanding the reality and nuances of the commercial channels and clients.

Product Sales & Services

Aspen Skiing Company
12.2018 - 03.2020
  • Maintained and developed relationships with customers to ensure the purchase of individual ski packages/purchases, equipment, and additional services
  • Managed store inventories and balance checkout.

Education

Universidad De Lima
12.2021

Skills

  • English full professional proficiency
  • Spanish Native Proficiency
  • Microsoft: Advanced- Advanced Excel certificate
  • DCM 360, SQAD, Scarborough, Catalyst, Google Ads, Facebook Ads, Snapchat Ads Prisma, Mailchimp, SBMS, Adobe Creative, Google Analytics

Timeline

Integrated Media Planner

Zimmerman Advertising
04.2022 - Current

Digital Marketing Account Coordinator

Tambourine: Technology and creativity for hotels and resort
01.2022 - 04.2022

Commercial Finance Intern

Diageo
03.2020 - 04.2021

Product Sales & Services

Aspen Skiing Company
12.2018 - 03.2020

Universidad De Lima

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Camila Schenone