CAMILA SOARES
Dallas
Summary
Impactful Sales Analytics and Sales Operations Manager with proven track record in developing strong teams and results applying cross-collaboration influencing skills. Independently oversees objectives and key results to achieve growth plans. Passionate about creating enriching work environment, developing people and creating opportunities for top performers.
Overview
19
19
years of professional experience
Work History
Head of Sales Operations
Intuit
10.2019 - Current
- Reduced operational costs by identifying automation opportunities, resulting in the reduction of 4 CW heads from US Sales Ops and vendors, saving ~$400K annually for the business
- Drove a complete overhaul of the resellers program processes and tools, yielding efficiencies and significantly improving customer experience while de-risking the business
- Led territory realignment efforts to optimize sales coverage, enhancing efficiency and productivity
- Managed all sales teams in the Canadian Sales business (direct sales, accountant sales, and pro-tax sales), leading to increased outcomes, with some teams achieving up to 2x more sales per head
- Implemented numerous sales efficiency tools, improving the experience and effectiveness of sales consultants and also data collection to improve targeting campaigns
Sales Analytics Manager, Data & Analytics
Intuit Canada
04.2018 - 09.2019
- Led bridging the gap between raw data and strategic decision-making, enabling the sales team to operate more efficiently and effectively leading to improved sales performance (2x/headcount), better customer understanding, and more informed business decisions
- Ensured that the sales teams had access to the necessary tools and training to leverage data effectively
- Collaborated with marketing, finance, and other departments to align sales strategies with overall business goals
- Monitor sales performance against targets and identify areas of improvement
- Created and maintained Tableau dashboards and reports to track key sales metrics and performance indicators
Senior Business Analyst, Data & Analytics
Intuit Canada
05.2016 - 04.2018
- Responsible for statistical analyses and machine learning models such as business forecasting, churn model, and LTV model
- Leveraging web data analyses to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing channels and informing key decisions
- Investigate changes to business trends and share learnings of what happened on turbotax.ca with actionable insights and storytelling
- Responsible for leveraging data to understand business in depth, proactively identifying areas of opportunity, and suggesting projects to increase user acquisition and improve conversion and retention
- Leveraging DCM and Adobe Analytics data to create Attribution Model
Senior Consultant, Consumer Insights & Analytics
Bond Brand Loyalty - Maritz
09.2014 - 05.2016
- Successfully leading a variety of clients in different industries and business needs in the analytical field
- Responsible for all analyses, campaigns and client's presentations of one of the biggest Canadian loyalty programs
- Analytical lead of one of the biggest Canadian retailers being responsible for Quarterly Business Reviews presentations generating insights to improve the loyalty program
- Working as a consultant for huge American retailers and CPG companies focused on analytics strategy for campaigns design, statistical modelling and loyalty program development and improvement.
- Responsible for statistical analyses and machine learning models such as business forecasting, churn model, and LTV model
Manager, Strategy & Planning
Carrefour
07.2012 - 04.2013
- Leader of the strategic projects of the company being responsible for development, reports and results working with Supply Chain and Sales Ops
- Led also the project's team of 7 people and reported to the head of Strategy & Planning, who reported directly to the CEO
- The projects delivered an increase in sales around $40M in a year
- Participated by building and discussing with the CEO and VPs the creation of the strategic plan for Carrefour Brazil to be presented to the French board
Marketing Specialist, Marketing Intelligence & CRM
C&A
12.2010 - 06.2012
- Responsible for creating a variety of models to explain and predict sales, to find key success factors for sales by square feet and to segment C&A's client base
- Experienced in all phases the long-term CRM project of the company, built together with Bain & Company
- I was considered a key member for the development of the CRM at C&A
- Supported strategic decisions through competitive analysis in the fashion market, positioning the company's price, promotion and mix and identifying niches market opportunities increasing event sales by up to 25%
- Project leader interfacing with IT and suppliers to implement reports, validate big data and develop CRM tools
- Responsible for implementing performance reports for the VPs of the company.
Senior Analyst, CRM, Pricing & Strategic Planning
Italy Telecom
04.2007 - 04.2010
- Developed and implemented life-cycle campaigns using Statistical Modeling (churn propensity)
- Responsible for implementing strategic CRM products and services for the 300M+ pre-paid clients
- Elaborated and monitored research panels in order to understand the churn reasons of the pre-paid clients
- Experienced in all facets the long-term CRM project of the company, built together with Accenture consultants
- Established company's KPIs follow-up reports (revenue, margin and traffic) per client's segment
- Leader of the TDMA switch off project interfacing with numerous areas aiming at preventing losses up to $10M for the company
- Responsible for elaborating performance managerial reports for the company's several margins per business segment
Intern (30 hours/week), Sales Ops & Customer Services
Italy Telecom
07.2005 - 03.2007
Education
No Degree - Organizational Leadership
Organizational Leadership
Harvard Business School02.2023
No Degree - Business Statistics
Artificial Intelligence: Implications For Business
MIT Management02.2018
No Degree - Marketing Management And Research
Ryerson University
Toronto, Canada05.2015
EMBA -
USP/FIA (São Paulo University/Administration Institute Foundation) - May 2011 - September 2012 - São Paulo, Brazil
No Degree - Project Management
PMI Certification Training
São Paulo, Brazil12.2011
Bachelor's degree in Statistics -
IBGE (Brazilian Institute of Geography & Statistics) - July 2003 - July 2008 - Rio de Janeiro, Brazil
Strategic Marketing Management -
University of British Columbia - October 2010 - Vancouver, Canada
Skills
- SQL
- SAS
- R
- Python
- Excel
- Tableau
- Alteryx
- Pipeline Management
- Sales process optimization
- Revenue Growth
- Territory Management
- Salesforce CRM
- Sales Leadership
- Problem-Solving
- Analytical Thinking
- Strategic Planning
Timeline
Head of Sales Operations
Intuit
10.2019 - Current
Sales Analytics Manager, Data & Analytics
Intuit Canada
04.2018 - 09.2019
Senior Business Analyst, Data & Analytics
Intuit Canada
05.2016 - 04.2018
Senior Consultant, Consumer Insights & Analytics
Bond Brand Loyalty - Maritz
09.2014 - 05.2016
Manager, Strategy & Planning
Carrefour
07.2012 - 04.2013
Marketing Specialist, Marketing Intelligence & CRM
C&A
12.2010 - 06.2012
Senior Analyst, CRM, Pricing & Strategic Planning
Italy Telecom
04.2007 - 04.2010
Intern (30 hours/week), Sales Ops & Customer Services
Italy Telecom
07.2005 - 03.2007
No Degree - Organizational Leadership
Organizational Leadership
No Degree - Business Statistics
Artificial Intelligence: Implications For Business
No Degree - Marketing Management And Research
Ryerson University
EMBA -
USP/FIA (São Paulo University/Administration Institute Foundation) - May 2011 - September 2012 - São Paulo, Brazil
No Degree - Project Management
PMI Certification Training
Bachelor's degree in Statistics -
IBGE (Brazilian Institute of Geography & Statistics) - July 2003 - July 2008 - Rio de Janeiro, Brazil
Strategic Marketing Management -
University of British Columbia - October 2010 - Vancouver, Canada
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