Camilla Mhute

• Secured placement on CW Network for Focus Atlanta Interview and radio placement for advertisement weekly for duration of 2022, resulting in 20% increase in brand awareness and 15% increase in website traffic, as well as 25% increase in media coverage and 10% increase in social media engagement
• Managed team members and task delegation on marketing campaigns and projects, setting monthly priorities and ensuring content projects were completed on-time and within budget, resulting in a 15% increase in event attendance
• Wrote and edited press releases regularly for publication on organizations events and projects, ensuring that all content was in accordance with clients’ brand strategies and standards and was of the highest quality
• Curated and scheduled content for social media (Instagram, Twitter, TikTok), investigating content topics, extracting key insights, and inventing creative angles for multimedia content
• Planned and executed quarterly events, recommending venue options based on specifications of the event and coordinating with catering vendors and sponsors to host events

- Developed and planned relevant content for Instagram, including writing and editing copy, interviewing and ideating, designing and layout, and managing content calendars to ensure project success and stay current on industry developments

- Sent weekly emails to contributors and monitored user activity, responding in a timely-manner to provide actionable insights and strategy enhancements based on KPI results to increase brand awareness and new customer acquisition
- Collaborated with contributors to produce content and reported to Regional Brand Leader to support the go-to-market plan from a social media and community perspective to ensure engagement and continuity across our owned and social partnership platforms, which support online and offline sales channels
- Set monthly priorities to maintain social content calendar for a consistent posting cadence, execute the tagging and reporting system to measure and communicate community insights, and monitor industry trends and stay on top of the latest social media innovations
- Managed internal and external resources to moderate all user-generated content in line with the moderation policy for each community

• Wrote and edited content for long-form articles, blog posts, case studies, infographics, reports, emails, and value statements, in accordance with clients’ brand strategies and standards
• Reviewed and edited written corporate and marketing materials for style and grammar
• Investigated content topics, conducted interviews with subject matter experts, extracted key insights, and invented creative angles for multimedia content
• Selected and arranged images and pre-made graphic elements, flowed copy into layout by customizing design templates as needed
• Managed internal and external resources as needed to ensure project success, accelerated proofing cycles, and fact-checked up to five articles a day

• Developed content creation and management expertise, resulting in over 5000 views on a digital website and 540 shares on Facebook
• Featured on the front-cover of the January 2018 issue, increased Facebook page views by 800+ and 50+ comments during a live Fashion Show event coverage
• Conducted interviews with celebrities such as Keri Hilson and influencers from Atlanta and California - Highly skilled in writing and editing content, designing and laying out images, and managing content calendars
• Select and arrange images and pre-made graphic elements; and flow copy into layout by customizing design templates as needed

• Composed exceptionally clear, compelling copy (long-form articles, blog posts, case studies, infographics, reports, emails, and value statements) in accordance with clients’ brand strategies and standards
• Investigated content topics, conducted interviews with subject matter experts, extracted key insights, invented creative angles for multimedia content, and stayed current on industry developments
• Selected and arranged images and pre-made graphic elements; flowed copy into layout by customizing design templates as needed
• Reviewed and edited written corporate and marketing materials for style and grammar
• Set monthly priorities and ensured content projects were completed on-time and with the highest quality; managed internal and external resources as needed to ensure project success