Summary
Overview
Work History
Education
Skills
Timeline
Generic

Camille Better

Rockville Centre,NY

Summary

Experienced digital merchandiser and marketing expert leveraging data analysis to drive informed decision-making. Committed to delivering exceptional customer experiences to drive demand.

Overview

15
15
years of professional experience

Work History

AVP E-Commerce

VICTORIA'S SECRET
01.2019 - Current
  • Accountable for managing $852M e-commerce business across various categories
  • Enhance customer experience through strategic implementation of merchandising and interaction improvements on various fronts including homepage, category pages, navigation, product pages, internal search, email campaigns and promotions.
  • Improve conversion funnel metrics, ensuring a best-in-class customer journey and maximizing sales opportunities.
  • Collaborate closely with buyers to translate their product strategies into compelling digital experiences, driving sales and customer engagement
  • Provide marketing direction to social, email, and paid channels
  • Collaborate with U/X team to develop and implement site enhancement strategies.
  • Manage all content and item setup processes, ensuring accurate and timely updates to product information and availability
  • Leverage website analytics to enhance home, collection, and product page experiences.
  • Perform A/B tests, gathering critical data for optimizing website performance.
  • Conduct daily performance analysis to identify improvement opportunities.

Senior Director of Site Merchandising

Saks Fifth Avenue
01.2017 - 01.2018
  • Streamlined and optimized online merchandising processes across Saks, Saks Off 5th, Lord & Taylor, and Hudson's Bay, resulting in improved site conversion funnels and increased customer satisfaction
  • Revamped top navigation across all company websites based on customer analytics, leading to a higher Net Promoter Score (NPS) and improved user experience
  • Utilized customer metrics to identify website enhancements and build an annual technology roadmap, ensuring continuous improvement and alignment with customer needs
  • Successfully launched a personalized Main Home Page for Saks, enhancing user experience and driving increased engagement and conversion rates
  • Created a roadmap based on user test learnings, implementing improvements to increase customer satisfaction and drive business growth
  • Proactively addressed customer site comments to identify areas for improvement and optimize site conversion rates
  • Managed all site scorecards and targets, continuously monitoring and optimizing live site performance to achieve business objectives

Director of Site Merchandising

Saks Fifth Avenue
01.2015 - 01.2017
  • Managed online merchandising strategies for Saks and Saks Off 5th.
  • Utilized website analytics to enhance customer experience, resulting in a 20% increase in conversion.
  • Produced and distributed a Weekly, Monthly and Quarterly Dashboard measuring all website KPI's
  • Delivered actionable insights backed by data from Omniture, Google Analytics, and user testing.
  • Partnered with Category Management and Buying leaders to support the corporate business objectives
  • Analyzed and optimized site navigation across various sections to ensure a user-friendly experience while driving business growth.
  • Performed deep dive brand analysis to influence marketing roadmap

Senior Internet Merchant

VICTORIA'S SECRET
01.2014 - 01.2015
  • Responsible for merchandising and content management for multiple categories and oversee daily site updates
  • Managed online merchandising and presentation for a category that accounted to 25% of victoriassecret.com sales
  • Developed and execute seasonal selling strategies including homepage/category page plans and navigation
  • Produced robust weekly web selling recaps and seasonal hindsight presentations by category; identify wins and opportunities, influence photography strategy and product assortment for following year
  • Developed e-mail strategy and partner with marketing on offer alignment
  • Utilized web analytics to analyze site traffic, click-through rates, conversion rates, cart abandonment rates, keyword search results, and other key metrics to optimize the site and exceed monthly sales objectives

Internet Merchant

VICTORIA'S SECRET
01.2010 - 01.2014
  • Responsible for merchandising and content management for multiple categories and oversee daily site updates
  • Managed online merchandising and presentation for a category that accounted to 25% of victoriassecret.com sales
  • Developed and execute seasonal selling strategies including homepage/category page plans and navigation
  • Produced robust weekly web selling recaps and seasonal hindsight presentations by category; identify wins and opportunities, influence photography strategy and product assortment for following year
  • Developed e-mail strategy and partner with marketing on offer alignment
  • Utilized web analytics to analyze site traffic, click-through rates, conversion rates, cart abandonment rates, keyword search results, and other key metrics to optimize the site and exceed monthly sales objectives

Education

Bachelor of Science - undefined

State University of New York at Oneonta

Associate of Applied Science - undefined

Fashion Institute of Technology

Skills

  • Effective leader
  • Teamwork and collaboration
  • Performance improvement
  • KPI tracking

Timeline

AVP E-Commerce

VICTORIA'S SECRET
01.2019 - Current

Senior Director of Site Merchandising

Saks Fifth Avenue
01.2017 - 01.2018

Director of Site Merchandising

Saks Fifth Avenue
01.2015 - 01.2017

Senior Internet Merchant

VICTORIA'S SECRET
01.2014 - 01.2015

Internet Merchant

VICTORIA'S SECRET
01.2010 - 01.2014

Bachelor of Science - undefined

State University of New York at Oneonta

Associate of Applied Science - undefined

Fashion Institute of Technology

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