Camille Better
Rockville Centre,NY
Summary
Experienced digital merchandiser and marketing expert leveraging data analysis to drive informed decision-making. Committed to delivering exceptional customer experiences to drive demand.
Overview
15
15
years of professional experience
Work History
AVP E-Commerce
VICTORIA'S SECRET
New York, NY
01.2019 - Current
- Accountable for managing $852M e-commerce business across various categories
- Enhance customer experience through strategic implementation of merchandising and interaction improvements on various fronts including homepage, category pages, navigation, product pages, internal search, email campaigns and promotions.
- Improve conversion funnel metrics, ensuring a best-in-class customer journey and maximizing sales opportunities.
- Collaborate closely with buyers to translate their product strategies into compelling digital experiences, driving sales and customer engagement
- Provide marketing direction to social, email, and paid channels
- Collaborate with U/X team to develop and implement site enhancement strategies.
- Manage all content and item setup processes, ensuring accurate and timely updates to product information and availability
- Leverage website analytics to enhance home, collection, and product page experiences.
- Perform A/B tests, gathering critical data for optimizing website performance.
- Conduct daily performance analysis to identify improvement opportunities.
Senior Director of Site Merchandising
Saks Fifth Avenue
New York, NY
01.2017 - 01.2018
- Streamlined and optimized online merchandising processes across Saks, Saks Off 5th, Lord & Taylor, and Hudson's Bay, resulting in improved site conversion funnels and increased customer satisfaction
- Revamped top navigation across all company websites based on customer analytics, leading to a higher Net Promoter Score (NPS) and improved user experience
- Utilized customer metrics to identify website enhancements and build an annual technology roadmap, ensuring continuous improvement and alignment with customer needs
- Successfully launched a personalized Main Home Page for Saks, enhancing user experience and driving increased engagement and conversion rates
- Created a roadmap based on user test learnings, implementing improvements to increase customer satisfaction and drive business growth
- Proactively addressed customer site comments to identify areas for improvement and optimize site conversion rates
- Managed all site scorecards and targets, continuously monitoring and optimizing live site performance to achieve business objectives
Director of Site Merchandising
Saks Fifth Avenue
New York, NY
01.2015 - 01.2017
- Managed online merchandising strategies for Saks and Saks Off 5th.
- Utilized website analytics to enhance customer experience, resulting in a 20% increase in conversion.
- Produced and distributed a Weekly, Monthly and Quarterly Dashboard measuring all website KPI's
- Delivered actionable insights backed by data from Omniture, Google Analytics, and user testing.
- Partnered with Category Management and Buying leaders to support the corporate business objectives
- Analyzed and optimized site navigation across various sections to ensure a user-friendly experience while driving business growth.
- Performed deep dive brand analysis to influence marketing roadmap
Senior Internet Merchant
VICTORIA'S SECRET
New York, NY
01.2014 - 01.2015
- Responsible for merchandising and content management for multiple categories and oversee daily site updates
- Managed online merchandising and presentation for a category that accounted to 25% of victoriassecret.com sales
- Developed and execute seasonal selling strategies including homepage/category page plans and navigation
- Produced robust weekly web selling recaps and seasonal hindsight presentations by category; identify wins and opportunities, influence photography strategy and product assortment for following year
- Developed e-mail strategy and partner with marketing on offer alignment
- Utilized web analytics to analyze site traffic, click-through rates, conversion rates, cart abandonment rates, keyword search results, and other key metrics to optimize the site and exceed monthly sales objectives
Internet Merchant
VICTORIA'S SECRET
New York, NY
01.2010 - 01.2014
- Responsible for merchandising and content management for multiple categories and oversee daily site updates
- Managed online merchandising and presentation for a category that accounted to 25% of victoriassecret.com sales
- Developed and execute seasonal selling strategies including homepage/category page plans and navigation
- Produced robust weekly web selling recaps and seasonal hindsight presentations by category; identify wins and opportunities, influence photography strategy and product assortment for following year
- Developed e-mail strategy and partner with marketing on offer alignment
- Utilized web analytics to analyze site traffic, click-through rates, conversion rates, cart abandonment rates, keyword search results, and other key metrics to optimize the site and exceed monthly sales objectives
Education
Bachelor of Science - undefined
State University of New York at Oneonta
Associate of Applied Science - undefined
Fashion Institute of Technology
Skills
- Effective leader
- Teamwork and collaboration
- Performance improvement
- KPI tracking
Timeline
AVP E-Commerce
VICTORIA'S SECRET
01.2019 - Current
Senior Director of Site Merchandising
Saks Fifth Avenue
01.2017 - 01.2018
Director of Site Merchandising
Saks Fifth Avenue
01.2015 - 01.2017
Senior Internet Merchant
VICTORIA'S SECRET
01.2014 - 01.2015
Internet Merchant
VICTORIA'S SECRET
01.2010 - 01.2014
Bachelor of Science - undefined
State University of New York at Oneonta
Associate of Applied Science - undefined
Fashion Institute of Technology