Camille Danielle Smith
New York,USA
Summary
News producer and segment booking professional moving into external communications, with experience shaping press releases, social media strategy, and executive visibility. Background includes guest booking, rundown writing, and production scheduling, with work that drove 3M+ daily views, 25% more social mentions, and stronger media placement.
Overview
7
7
years of professional experience
Work History
Booking and Segment Producer
CBS News
New York
01.2024 - Current
- Pitched and secured 7 weekly interviews with tech executives and thought leaders, contributing to 25% increase in media mentions and strengthening company's AI narrative
- Booked health experts, actors, analysts, and political experts for three daily news streaming and broadcast shows, securing earned media placements and press interviews featured in Google Search
- Secure guests for the stations recurring field segment, Class Act and revamped logistics for on-site shoots, which led to the highest-rated segment and achieved 98% on-time delivery
- Develop a thought leadership program to elevate executive social media visibility, resulting in a 25% increase in social media mentions
- Produced detailed production schedules for three daily streaming shows while coordinating with internal teams, enhancing workflows for remote and field productions without compromising quality
Segment Producer
Cheddar News
New York, NY
06.2021 - 11.2023
- Coordinated with internal teams to select and organize media assets (soundbites, graphics, video, audio) to promote guests and expose 15+ weekly segments to Cheddar's audience, generating 4.5M+ video views on social media monthly
- Established relationships with PR agencies and firms, securing segments with celebrities (Gayle King, Drew Barrymore, Brooke Shields, Jay Cutler), beverage brands (Bacardi, Budweiser), and enterprises (Boxed, Ford, Air France), enhancing brand visibility and engagement
- Spearheaded the creation of engaging segments, photos, and social media content, while crafting interview questions and interactive games that boosted interview frequency and graphics by 3X
- Revamped morning show brand through strategic social media campaigns, resulting in 25% increase in positive brand mentions and generating 120+ qualified leads
- Streamlined team communication and efficiency, minimizing production errors and delays across 20 weekly segments while managing a production team of eight
News Writer
PIX11 News
New York, NY
01.2020 - 06.2021
- Masterminded the production of 150+ compelling news stories each week, resulting in 3M+ views daily and improving the story flow through comprehensive restructuring and development
- Revitalized production workflows for 5 reporters, enhancing story flow and increasing individual story viewership by 22% during Covid-19 transition
- Crafted and distributed 20 press releases and media alerts weekly, securing 10 media placements and boosting brand visibility by 10%
Education
Master of Arts - Journalism
Craig Newmark Graduate School of Journalism at CUNY
New York, NYBachelor of Science - Journalism
University of Tennessee
Knoxville, TNSkills
- Production management
- Guest coordination
- Segment scripting
- Interview techniques
- Public relations outreach
- Social media management
- Live production
Timeline
Booking and Segment Producer
CBS News
01.2024 - Current
Segment Producer
Cheddar News
06.2021 - 11.2023
News Writer
PIX11 News
01.2020 - 06.2021
Master of Arts - Journalism
Craig Newmark Graduate School of Journalism at CUNY
Bachelor of Science - Journalism
University of Tennessee