Susie Lomelino
Allen,TX
Summary
Dynamic communications professional with extensive experience across corporate, agency, and sports media environments. Skilled in media monitoring, content review, proofreading, copy editing, memo drafting, and asset management, with a proven track record of supporting live sports broadcasts, professional team and client communications, and high-profile corporate campaigns. Adept at delivering accurate, engaging content under tight deadlines, building relationships with media and stakeholders, and organizing large-scale communications initiatives. Recognized nationally and internationally for achievements in corporate communications, public relations, and sports media.
Overview
48
48
years of professional experience
Work History
Chief Communications & Marketing Officer
JBB Advanced Technologies
01.2022 - Current
- Designed and executed communications campaigns to introduce the new company worldwide and position company technology initiatives with investors and government leaders. Proactively generated media coverage about the new company, leveraging applicable policy initiates.
- Produced corporate website and collateral to support new and growing investor engagement.
- Drafted executive-level outreach materials and simplified technical content for broad audiences.
Board Secretary & Chief Communications & Marketing Officer
Tri Global Energy (TGE)
01.2015 - 01.2022
- Created, developed, and led a global outreach communications program, showcasing TGE as the #1 wind developer in Texas and top #3 nationally, and a global leader in the energy transition.
- Produced 2–4 press releases monthly, achieving 5M–50M media impressions across national and trade outlets. On a timely and strategic basis, created and placed advertorials to promote TGE’s renewable energy innovative business model and the vision of the company chairman & CEO.
- Directed communications supporting expansion into solar and storage, and growing pipeline of 7 GW renewable capacity.
- Drafted speeches, memos, and internal/external communications; organized high-profile events with US political leadership and leadership from US neighboring countries to promote the company’s national growth, international awareness. These created opportunities for media interviews and coverage.
Chief Operating Officer, SVP Public Relations
Calise Partners
01.2002 - 01.2015
- Created and grew PR division to complement the advertising agency increasing billings from $0 to $2.5M in 30 months.
- Cultivated client relationships and created new business acquisitions, generating strong momentum in overall operations.
- Created a hands-on execution approach/environment to keep clients involved and in-touch with media relations activity, website development, and collateral development such as brochures, newsletters, speeches, and press releases.
Senior Vice President, Consumer Division
Michael A. Burns & Associates
01.1998 - 01.2001
- Built a broad B-to-C public relations division generating $10M in billings in four years.
- Directed PR campaigns across consumer, healthcare, and corporate clients, which generated short and long-term awareness and visibility leveraging short and long-lead time media.
- Media relations campaigns consisted of mostly one-on-one media pitching, development of paper and online media kits, creating supportive press materials (bios, fact sheets, backgrounders), and digital pitch content.
Account Supervisor, Creative Director, COO, President & CEO
Publicis Public Relations
01.1986 - 01.1998
- Expanded the agency from six to 55 professionals, significantly growing Dallas operations and establishing offices in New York City to better service East Coast clients and expand existing national client base.
- Won new business at a record rate for the company, creating strong reputation for Publicis (largest marketing communications company globally) and for public relations professionals at the company. Business growth was consistently high, and for several consecutive years, YOY business growth averaged 42%.
- Led campaigns for nationally prominent clients, including Toyota, Nestlé, Samsung, Mattel Electronics, Thompson’s Waterseal, Campbell Taggart, Mary Kay, TGI Fridays, Warwick Hotels, Rosewood Luxury Hotels, Carter-Wallace, Novartis, among many others.
- Introduced new service offerings with internal talent, and also added client offerings by acquiring services, such as crisis management, technology public relations, and creative services.
AAE, AE, Account Supervisor
Hill & Knowlton
01.1980 - 01.1986
- Produced media monitoring and analysis reports for large agency clients, including Mazda, Bridgestone Tires, Yamaha, Harlem Globetrotters, and Mattel Electronics.
- Directed Harlem Globetrotters PR campaigns, including national media tours and promotions. Executed media tours for clients specifically in Los Angeles and Southern California and New York.
- Planned, organized and executive very large photo shoot operations in Southern California, scouting locations, permitting, hiring photographers and videographers, product transportation and styling.
Associate Director, Live Sports Broadcasts
CBS Sports
01.1980 - 01.1986
- Supported NBA and NFL broadcasts with real-time stat research and verification.
- Collaborated with producers, announcers, and directors to ensure broadcast accuracy.
- Thrived under live national TV broadcast pressure.
Graduate Assistant, SPIN Program
University of Southern California
01.1980 - 01.1982
- Managed media monitoring associate program with LA professional sports teams.
- Coordinated directly with Jerry West, GM of the Lakers, on program development.
- Supported USC–Lakers collaboration during iconic Lakers era.
Copy Editor, Sports Desk
Arizona Republic
01.1978 - 01.1980
- Took nightly calls from reporters, writing concise game summaries under strict deadlines.
- Produced accurate copy for publication in overnight print runs.
Education
M.A. - Communications/Public Relations
University of Southern California
B.S. - Business & Broadcast Journalism
Arizona State University
Skills
- Sports Media Foundation: Copy editor with Arizona Republic sports desk; Graduate assistant for USC’s SPIN Program (collaborated with Jerry West, Pat Riley, Magic Johnson, Kareem Abdul-Jabbar); Associate Director at CBS Sports for NBA/NFL broadcasts; Supported Harlem Globetrotters account at Hill & Knowlton
- Media Monitoring & Content Review: Monitored and managed monitoring media reports for large consumer clients, including Mazda Motors of America, Yamaha, Mattel Electronics, Bridgestone Tires, among many other clients which valued its perceived/real reputation and pushed to enhance it over 25 years Directed content review and media coverage proofing at Tri Global Energy, a brand that generated millions of media impressions in both US-based and international media; proofread and edited high volumes of briefs, speeches, and reports
- Memo Drafting & Executive Support: Drafted leadership speeches, press releases, executive memos, briefing books, and media kits for Fortune 500 clients and professional sports teams
- Sports & Entertainment Connections: Built relationships with sports editors and media nationwide; Coordinated Harlem Globetrotters, Verizon/PrimeCo, and other campaigns
- Media Monitoring & Analysis
- Proofreading & Memo Drafting
- Asset & Document Management
- Event & Campaign Creative Development, Support, & Management
- Press Releases & Corporate Communications
- Stakeholder & Media Relations
- Content Development & Editing
- Crisis Communications & Reputation Management
Awards
On behalf of Tri Global Energy: Recognized at the White House by President Barack Obama for contributions to clean energy., Published a book on renewable energy (Amazon, 2021)., Established the Tri Global Energy Wind Energy Leadership Award., On behalf of Publicis: Received the New Zealand 1990 Commemoration Medal from Queen Elizabeth II., Awarded the CIPRA Award for the Tavist-D OTC launch campaign.
Timeline
Chief Communications & Marketing Officer
JBB Advanced Technologies
01.2022 - Current
Board Secretary & Chief Communications & Marketing Officer
Tri Global Energy (TGE)
01.2015 - 01.2022
Chief Operating Officer, SVP Public Relations
Calise Partners
01.2002 - 01.2015
Senior Vice President, Consumer Division
Michael A. Burns & Associates
01.1998 - 01.2001
Account Supervisor, Creative Director, COO, President & CEO
Publicis Public Relations
01.1986 - 01.1998
AAE, AE, Account Supervisor
Hill & Knowlton
01.1980 - 01.1986
Associate Director, Live Sports Broadcasts
CBS Sports
01.1980 - 01.1986
Graduate Assistant, SPIN Program
University of Southern California
01.1980 - 01.1982
Copy Editor, Sports Desk
Arizona Republic
01.1978 - 01.1980
B.S. - Business & Broadcast Journalism
Arizona State University
M.A. - Communications/Public Relations
University of Southern California
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