Camille Valdez

• Clients: Activision, Adobe, Canon, Roku, Klarna, Hally Hair, Jordan Fudge personal PR

• Consistently manage PR strategies for product and partnership announcements – draft releases, pitches and media targets; coordinate NDA press briefings and interviews

• Successfully coordinated and staffed high-profile talent interviews, collaborating with their PR teams on a strategic initiative with two prominent partner brands; drafted the PR plan and conducted exclusive and embargoed outreach, securing an exclusive with USA Today and coverage in top-tier outlets like PS, Marketing Brew, People, The Gist and more

• Drafted and secured 20+ award submissions for clients within the consumer technology sector

• Established relationships with filmmakers from HBO, Amazon, Marvel, Netflix and Disney who use Adobe Creative Cloud tools; explored opportunities for customer success features on Adobe’s platforms

• Manage junior PR assistants; delegate tasks and provide feedback as needed

• Developed strong connections and coordinated 10+ media gifts per quarter with entertainment, beauty, tech, business, and video outlets

• Managed events (Sundance Film Festival, CES, SXSW, Tribeca Film Festival). Oversaw spokesperson management, facilitated 50+ booth tour appointments, coordinated cross agency collaborations, staffed briefings, managed paid partnerships and more

• Conduct ongoing review of weekly client-facing next steps and recaps to highlight team accomplishments; lead client meeting, providing strategic PR recommendations along with anticipated campaign success outcomes

• Drafted and owned media strategy from start to finish, resulting in coverage in TechRepublic, ZDNet, and The New Stack

• Pitched and secured exclusive interviews with C-suite executives for announcements around Microsoft’s annual Build event

• Drafted 50+ weekly coverage reports for clients, providing enhanced analysis and strategic recommendations to clients based on industry knowledge

• Managed and offered resources to 3 interns to help understand the team and client’s business model

• Drafted media tactics, pitching strategies and influencer backgrounders for 25 reactive inquiries, as well as Microsoft events and campaigns (Build, Ignite, Inspire, MBAS)

• Client: Microsoft