Cammy Guionnet
Paso Robles,CA
Summary
Customer-oriented sales professional with several years of experience building relationships, cultivating partnerships and growing profit channels. Strategic-thinking leader with expertise in expanding network connections, persuasively introducing products, territory development, and revealing customer needs to deliver solutions.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Operations/Sales Manager
Le Petit Cafe/Mermaid Catering and Consulting
Ventura , CA
2002.06 - Current
- Prepared detailed reports outlining total costs associated with each purchase transaction along with projected profit margins.
- Negotiated pricing and contracts for bulk purchases of wines from various vendors.
- Developed and implemented a comprehensive wine purchasing plan to ensure the availability of high-quality wines.
- Provided training sessions for staff members on how best to present different types of wines as well as proper storage techniques for long-term preservation purposes.
- Collaborated closely with chefs and restaurant managers on menu design by suggesting appropriate food pairings with specific types of wine selections.
- Created and managed relationships with wineries, distributors, and other suppliers to ensure consistent product quality.
- Attended trade shows and tastings to sample new products and build relationships with vendors.
- Managed incoming shipments by verifying accuracy against invoices before processing payment information.
- Conducted market research to stay abreast of industry trends in order to make informed buying decisions.
- Maintained accurate records of all wine purchases and inventory levels.
- Assessed trends and inventory usage to provide maximum product coverage for different time frames.
- Negotiated with selected suppliers to obtain lowest unit cost.
- Researched sources of supply and services to maintain flexibility, high quality and competitive pricing.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Managed social media accounts and campaigns.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
Sales Advisor
Platinum Performance
Buellton , CA
2023.01 - 2023.08
- Analyzed competitor data to develop competitive pricing strategies.
- Resolved customer complaints in a timely manner.
- Developed relationships with new and existing clients through contact management systems.
- Ensured compliance with relevant regulations governing animal welfare standards in a given area.
- Actively participated in research activities related to equine nutrition, health, behavior, training.
- Utilized technology tools such as spreadsheets, databases, websites to track information about individual animals.
- Maintained records of horse health care and treatments administered.
Sales and Marketing/Office Coordinator
Coastal Dermatology And Plastic Surgery
San Luis Obispo , CA
2020.11 - 2022.12
- Assisted with budget preparation by tracking expenses related to office operations.
- Monitored office budget expenditures on a monthly basis.
- Handled confidential information in a discreet manner.
- Maintained office supplies inventory by checking stock to determine inventory level; anticipating needed supplies; evaluating new office products; placing and expediting orders for supplies.
- Coordinated office operations and procedures to ensure organizational effectiveness and efficiency.
- Evaluated vendor proposals based on price competitiveness, quality standards, service level agreements and reliability.
- Resolved any discrepancies between purchase orders and actual receipts of goods or services.
- Developed relationships with vendors to secure better prices and payment terms.
- Assisted in developing sourcing plans by researching new products and suppliers that meet organizational requirements.
California Regional Sales Manager
Brick Barn Wine Estate
Buellton , CA
2020.01 - 2020.10
- Ensured compliance with company policies and procedures related to regional sales operations.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Collaborated with product development team to create new products tailored to local markets.
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Created promotional campaigns to increase sales in the region.
- Analyzed regional sales performance data to develop actionable insights.
- Conducted regular market research to identify customer needs and preferences.
- Monitored competitor activities and analyzed pricing trends in the region.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Developed strategies and plans for regional sales growth.
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
Outside Sales Manager
Wine Warehouse
Paso Robles , CA
2017.09 - 2020.01
- Developed and implemented effective sales strategies to increase revenue.
- Maintained an up-to-date database of all customer information including contact details, purchase history.
- Organized trade shows and conventions to promote company's brand name and products and services.
- Established long-term relationships with key decision makers at target companies through cold calling or networking events.
- Provided expert product knowledge to clients while presenting products and services.
- Prepared monthly reports detailing progress against goals set out by senior management.
- Monitored competitor activities in order to stay ahead of the competition.
- Developed promotional materials such as brochures, flyers, advertisements, and other collateral for use in marketing campaigns.
- Assisted in developing business plans that identified opportunities for growth within existing accounts.
- Negotiated pricing terms with customers to maximize profits while maintaining customer loyalty.
- Resolved any customer complaints quickly and efficiently in order to maintain a positive relationship with clients.
- Implemented innovative techniques for lead generation such as email campaigns or social media outreach.
- Coordinated with internal departments such as marketing, finance, operations on various initiatives related to sales operations.
- Kept personal relationships with clients through frequent visits.
- Leveraged contacts and networking to increase client portfolio and conversions.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Education
Bachelor of Arts - Pre Law
Columbia College
Columbia, MO2011-06
Skills
- Lead Generation
- Revenue Forecasting
- Strategic account development
- Sales Tracking
- Business Planning
- Profitability Optimization
- Account Management
- Key account development
- New Business Development
- Territory sales management
- Client Retention Strategies
- CRM software proficiency
- Training and mentoring
- Brand Management
- Strategic Planning
Languages
Spanish
Elementary
Certification
- Gallo Sales Training Academy Completion
Affiliations
- Horsemanship
- Ranch/Cattle Experience
- Agricultural Exposure
- Extensive Professional Wine Knowledge
References
References available upon request.
Timeline
Sales Advisor
Platinum Performance
2023.01 - 2023.08
Sales and Marketing/Office Coordinator
Coastal Dermatology And Plastic Surgery
2020.11 - 2022.12
California Regional Sales Manager
Brick Barn Wine Estate
2020.01 - 2020.10
Outside Sales Manager
Wine Warehouse
2017.09 - 2020.01
Operations/Sales Manager
Le Petit Cafe/Mermaid Catering and Consulting
2002.06 - Current
Bachelor of Arts - Pre Law
Columbia College
- Gallo Sales Training Academy Completion
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