Cameron Parrucci
Minneapolis,Minnesota
Summary
An enthusiastic social media marketing expert with nearly 5 years of social media experience in both corporate and agency settings, leveraging Facebook, Instagram, X, LinkedIn, TikTok and Pinterest strategies to meet and improve key KPIs across several industries.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Curious Plot
02.2023 - Current
- Developed and launched net new paid and organic social campaign for national food client, seeing 2.5M impressions and lower than average industry CPMs in 2.5 months.
- Collaborated on launch strategy for global agriculture client social media channels, including national activations for regional target market demographics.
- Crafted and presented several large-scale social media audits, including previous data reporting, competitive benchmarking, and future-proofed recommendations.
- Managed, allocated, and optimized $40k/yr+ cross-channel paid social media budgets and audience buildouts across food and pet clients on Meta, LinkedIn, Pinterest, and TikTok.
- Co-developed event social media strategies for food and ag clients, collaborating with influencers to generate 1M+ potential reach for brand awareness.
Social Media Strategist
Collegis Education
06.2022 - Current
- Developed and maintained cross-channel social media strategy for national brand with 50k+ followers
- Managed paid and organic strategy for digital event, reaching 35K users and generating nearly 1K leads
- Ideated and led cross-department marketing campaigns as both project lead and social media SME
- Maintained national social media daily community management for 30+ channels
- Acted as social lead for client severe weather protocol, working closely with local campus leadership
- Allocated and owned quarterly social boost budget with anticipated cross-channel spending
Senior Social Marketing Specialist
Mindsailing (UHC Agency Partner)
06.2019 - 06.2022
- Developed launch strategy for new market LinkedIn page, leading to 15K+ followers and net 7.5% engagement rate
- Led promotion and live-tweet strategy for regular healthcare events, as well as post-event performance reporting
- Managed quick-turn crisis communications during advent of COVID-19 across healthcare social channels
- Oversaw launch strategy, management for 7 C-Suite executive LinkedIn pages, generating 10K+ followers
- Led client-agency communications, leading discussion with stakeholders daily
- Executed large-scale visibility campaigns across 5+ channels with photo, video, and blog content
Education
Bachelor of Science - Professional Communications & Emerging Media
University of Wisconsin-Stout
Menomonie, WI05.2019
Skills
- Analytics and reporting
- Journalistic and web content writing
- Account and project management
- Social media execution, strategy
- Competitive market research
- Public speaking and communication lead
- Client and in-house social media training
- Paid campaign management and optimization
- Hootsuite
- Sprinklr
- Sprout Social
- Meltwater
- HubSpot
- Canva
- Critical Mention
- Google Suite
- Microsoft Office Suite
Timeline
Social Media Manager
Curious Plot
02.2023 - Current
Social Media Strategist
Collegis Education
06.2022 - Current
Senior Social Marketing Specialist
Mindsailing (UHC Agency Partner)
06.2019 - 06.2022
Bachelor of Science - Professional Communications & Emerging Media
University of Wisconsin-Stout
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