Camron Stengel

Led end-to-end digital marketing and brand strategy for a pet travel accessories eCommerce business, overseeing customer acquisition, retention, and product development.

• Managed Meta ad campaigns with a lean budget, testing dozens of ad variants, and refining performance through modular creative and data-driven optimization.
• Managed copywriting, A/B testing, and campaign performance responsibilities across paid social and email flows.
• Directed the creation of all marketing assets by managing freelance specialists in video editing, design, and development across key initiatives.
• Built and optimized Klaviyo email sequences based on segmented user behavior.
• Improved site UX and CRO by implementing FAQ sections, instructional videos, product tabs, and customer review enhancements to reduce bounce rates and increase conversions.

Provided digital advertising services and eCommerce growth consulting to a portfolio of clients across industries, including wellness, food and beverage, fashion, and tech. Specialized in Meta Ads strategy, funnel architecture, and performance optimization.

• Specializing in Meta Ads account strategy, creative testing, and performance optimization for DTC brands.
• Helped clients scale profitably through backend funnel improvements, audience segmentation, and retargeting logic.
• Designed and executed full-funnel growth strategies that included email flows, landing page optimization, and copy direction.
• Oversaw creative production by hiring and managing freelancers for video editing, design, and email development.
• Built and optimized customer acquisition systems using tools like Meta Ads Manager, Google Analytics, Klaviyo, and Figma.
• Leveraged analytics tools (GA, Meta Pixel, post-iOS 14 tracking solutions) to guide targeting, segmentation, and budget allocation.
• Developed onboarding systems and scaling playbooks to systematize campaign growth and long-term performance.

Oversaw day-to-day execution and reporting for Meta’s Facebook App social teams (U.S. and Brazil) and supported other business units, including WhatsApp and Meta Shop. While the role was often operational, it offered a front-row seat to enterprise-scale campaign management, and global team collaboration.

• Managed and coordinated social media advertising campaigns with annual budgets of over $50 million.
• Worked closely to provide cross-regional support across Meta business units (Facebook App, WhatsApp, Meta Shop) in collaboration with teams in Brazil, India, the U.K., and Germany.
• Supervised a team of account managers, and supported campaign calendar planning, budget pacing, and milestone tracking.
• Contributed to multi-million-dollar brand lift studies and quarterly ad hoc performance reviews.
• Oversaw asset scheduling, approvals, and deployment across Meta’s global campaign surfaces.
• Developed operational familiarity with enterprise-level media workflows, internal comms systems, and cross-market coordination.

Supported agency operations and marketing execution for a growing roster of eCommerce and DTC clients. Combined creative, technical, and organizational tasks to improve workflows and client deliverables.

• Streamlined internal workflows and helped bring structure to daily operations, reporting, and campaign reviews.
• Wrote ad and email copy across a range of client verticals, often adapting to brand tone and platform best practices.
• Developed a custom reporting tool using Meta Ads Manager exports to simplify campaign performance tracking.
• Supported client reporting and QA to ensure timely, accurate delivery of performance insights.

Managed daily summer kitchen operations, trained and supervised staff, and handled scheduling, customer service, and conflict resolution in a fast-paced environment.