Camryn Wolk
Sewell,NJ
Summary
Passionate marketing professional with 2+ years of experience in managing social media channels, conference and tradeshow marketing, developing and executing effective marketing strategies, and managing advertising campaigns.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Journal Marketing Operations & Events Coordinator
American Association for Cancer Research
07.2022 - Current
- Lead the development and implementation of comprehensive marketing plans for in-person and virtual conferences, and webinars
- Attend conferences as a representative of AACR Publications to promote and raise awareness of the journals
- Utilize tools such as Google Analytics and Google Ad Manager to analyze and report on AACR Journals website traffic and in-house digital advertising campaigns
- Serve as the primary point of contact for all advertising requests, fostering a collaborative relationship with the sales agency and internal stakeholders to deliver creative advertising campaigns that align with the needs of our customers
- Contributed to a 30% increase in paid advertising revenue for the Publications department by developing the 2023 Annual Meeting Rate Card
- Perform quality assurance checks on all pre-conference and post-conference emails and social media posts
- Supports Associate Director, Journals Marketing in the implementation of tactics for various marketing campaigns.
Public Relations Coordinator
Cobblestone Software
04.2022 - 07.2022
- Executed effective media outreach strategies to secure coverage for company announcements, product launches, and thought leadership initiatives
- Wrote compelling press releases and blog posts showcasing the company’s achievements, innovations, and industry insights
- Collaborated with the marketing team to gather information and create engaging content for various communication channels
- Developed and implemented crisis communication plans to address potential issues promptly and maintain the company’s positive image.
Sales and Marketing Intern
Cobblestone Software
06.2021 - 04.2022
- Supported the development of strategic and tactical marketing plans across web presence, social media, public relations, and trade shows
- Assisted in sales operations, including scheduling, proposal preparation/delivery, lead/client management, pricing, and reporting
- Developed and executed marketing content for email and social media to boost engagement and revenue.
Education
B.S. in Business Administration; Concentration in Marketing -
Montclair State University
Montclair, NJ01.2022
Skills
- Constant Contact
- Google Ad Manager
- HubSpot
- Dropbox
- Khoros
- Feathr
- Lytho Workflow
- Google Analytics
- MS Office
- Lead generation
- Verbal and written communication
- Time management
Websites
Certification
Google Analytics for Beginners
Timeline
Journal Marketing Operations & Events Coordinator
American Association for Cancer Research
07.2022 - Current
Public Relations Coordinator
Cobblestone Software
04.2022 - 07.2022
Sales and Marketing Intern
Cobblestone Software
06.2021 - 04.2022
B.S. in Business Administration; Concentration in Marketing -
Montclair State University
Google Analytics for Beginners
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