Summary
Overview
Work History
Education
Skills
Community Service
Timeline
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Camuel "Bryson" Bratcher

Camuel "Bryson" Bratcher

Pace,FL

Summary

Dynamic and dedicated professional with a proven track record in driving business development, fostering organizational growth, and maximizing bottom-line results. Natural leader who excels at identifying opportunities and implementing strategic initiatives to propel companies towards success. Strong ability to build and nurture relationships with key stakeholders, resulting in increased revenue and market share. Committed to delivering exceptional performance and exceeding expectations in fast-paced and competitive environments.

Overview

19
19
years of professional experience

Work History

Senior Area Manager/Area Key Account Development

Saluda Medical, Inc.
07.2024 - Current
  • Recruited for multi-level role with startup with truly disruptive technology and first of its kind data. Accepted position after evaluation of history, study data and increasing buildout of new technology in the form of system and software within the spinal cord stimulation/pain management/neurosurgery spaces.
  • Part of strategy team determining key markets, targeting, contracting possibilities, resource allocation and team structures with the long-term goal towards developing a Key/Strategic Accounts team.
  • Researched key markets, emerging markets, competition structure within those markets, population, and market density to evaluate individual territory creation and alignment.
  • Determine resource and headcount allocation, geographic challenges and the team structures needed for successful launch and maintenance of business while identifying Key Accounts for future increased development.
  • Evaluate existing and vacant territories for brand awareness, partnerships, competitive approach, and aid with a local marketing strategy aligned with national and global messaging
  • Review national contracts to figure out possibility of regional customization based on wage index; type of facility referenced.

Regional Director – Total Pain – Hill Country Region

Boston Scientific, Inc.
01.2022 - 06.2024
  • Part of team responsible for consolidation of the SCS & VFX units within the BSCI Neuromodulation division, bring them together under one leadership silo. Asked to take over a combination of two underperforming regions, Austin & Houston, with a total headcount of 26.
  • Responsible for direction of the Area Managers, the Clinical Specialists within each team who report to them and dotted line to Field Clinical Engineers within region.
  • Combined regions had closed 2021 at $880K of revenue per headcount, falling well short of the required revenue number within the Neuromod division.
  • Evaluated each Area Manager & Clinical Specialist individually and as a team member.
  • Post-evaluation, introduced and implemented realignments based on factors such as geography potential and/or personality in relation to key accounts.
  • Coached those with room for improvement to desired results or encouraged them to look at their career, their current position then discuss how we could help them best moving forward.
  • Put directives in place to reduce PO Pending from $780K+ to less than $100K within a twelve month period, clearing some PO’s over 400 days and increasing actual revenue collections.
  • Developed two Vertiflex Territory Account Managers and one Spinal Cord Stim Clinical Specialist into full line Total Pain TMs.
  • Interviewed for and hired five Clinical Specialists and threeTerritory Managers based on expansion needs or backfill.
  • After a six-month total evaluation period, re-allocated resources throughout region based on various KPIs, continued growth potential and overall regional needs.
  • Adjusted territory lines accordingly and merged where appropriate.
  • Selected by Regional Director peers in January of 2023 to serve a two-year term on the National Regional Director Council, a council of six Regional Directors and one Area Vice President tasked with developing initiatives to improve all aspects of performance and communication within the field sales group
  • Presented and instructed at breakouts during the 2023 National Sales Meeting on the Cognita Systems Program, the various facets of the program and how each may be used in the field and integrated together and into hospitals, C-Suites, Ambulatory Surgery Centers and key physician offices.
  • Improved revenue per headcount to in excess of $1.3M through increased ASP, revenue and headcount reduction where called for
  • Won Regional Director and Region of the Quarter in Q4 2023 at 108.9% to plan and 24.9% growth QoQ, with all eight territories coming in at 100+% to Q4 plan.
  • Positive growth trajectory of VFX at 70+% in 2023 due to increased efforts to focus targeting, be specific in-patient selection and re-defined office process

Regional Director – Vertiflex - Central Region

Boston Scientific, Inc.
01.2021 - 01.2022
  • Recruited aggressively by Boston Scientific to take over direction of a young, under-developed region totaling 22 total headcount.
  • Responsible for direction of the 8 Area Sales Managers and the 14 Territory Account Managers who reported to them.
  • The region had closed Q1 at less than 80% to plan with severe recent turnover.
  • Evaluated existing areas, openings at both the ASM & TAM positions. Evaluated each ASM & TAM individually and as a team member.
  • Developed a plan to both increase performance to plan and increase profitability of individual areas.
  • Managed those who needed improvement to desired results or encouraged them to look at their career, this current position then discuss best approach for their career moving forward.
  • After a six-month period, re-evaluated areas regarding insurance coverage issues & performance, then adjusted lines accordingly or collapsed into other areas.
  • Selected by NMD Division President to be a member of the advisory committee interacting with the marketing and clinical teams to provide solutions to challenges regarding Vertiflex and Spinal Cord Stimulation teams.
  • Championed and helped drive an initiative to re-introduce Regional Education labs as a way of working through challenging new Covid requirements.
  • Won Regional Director and Region of the Quarter in Q3 2021 at 106% to plan and Q4 2021 at 108% to plan.

Regional Director/Area Vice President – East

Flowonix Medical, Inc.
09.2017 - 01.2021


  • Capitalize on the opportunity to lead forward-thinking turnaround & growth of historically lowest performing regional sales operations across a seven-state area with twelve direct and four distributor group reports with only $1.5M+ in total revenue.
  • Enact profit-generating sales strategies while rebuilding, enlarging, and focusing sales teams during the course of facilitating a top-down culture change.
  • Introduce and implement a mandatory regional plan of proper use of mid-level events, physician roundtables, peer-to-peer usage, and cadaver labs.
  • Winner’s Circle 2019
  • Regional Director of the Year 2019
  • Eight Winner’s Circle members, Territory Manager of the Year, President’s Cup winner in 2019.
  • Year over year growth in 2019 versus 2018 in excess of 131%
  • Year over year growth in 2018 versus 2017 in excess of 54%
  • Completed 2019 ranked as the #1 Region company wide with $7.5M+ in total revenue.
  • Increased clinical and field personnel to 26 direct employees and seven distributor groups over ten states.
  • Led region to rank 1st overall nationally in competitive physician conversion.
  • Promoted to Area VP – East in January of 2020.
  • Member of corporate presentation and negotiation team responsible for closing a $36M finance/investment package through various private equity firms.
  • Focus was on redrawing regions, developing new Regional Directors and increasing KOLs in the Eastern half of the US post-Covid pandemic
  • Negotiated & closed national Ascension Healthcare & Surgery Partners contracts
  • SalesForce.com Development & Advisory Board

District Sales Manager | National Field Trainer

Nevro Corporation
04.2015 - 09.2017
  • Recruited by Nevro prior to FDA approval for initial U.S launch
  • Interviewed, hired, and trained two Therapy Consultants for the district, along with interviewing and training multiple District Sales Managers for expansion districts
  • Competitively negotiated contracts with hospitals and surgery centers, including West Florida Hospital (HCA facility)
  • Led conversion to Nevro of pain physicians and surgeons, including largest spinal cord stimulator implanter in the U.S
  • Developed and delivered superior value assessment committee presentations
  • Grew business from $0 to an average $150,000 monthly in less than one year
  • Coordinated and managed the launch of Nevro Senza within the Gulf Coast district
  • Conducted clinical education of physicians, office staff, and surgery center personnel
  • Member of Leadership Advisory Board
  • Field trained and supervised sign-off of 15 District Sales Managers

Senior Territory Manager – Neuromod Division

Medtronic, Inc.
08.2010 - 04.2015
  • Took over a full line Neuro territory that had finished the previous year at 40% to AOP in FY11
  • Led coordination, management, and performance of a team of two Clinical Specialists and one Territory Manager I
  • Co-interviewed and mentored new Clinical Specialists and Territory Managers
  • Profitably promoted implantable spinal cord stimulation and intrathecal drug delivery systems
  • Liaised among patients throughout trial periods to ensure good outcomes and device compliance
  • Directed training of OR staff, surgeons, clinic staff, and patients as a fully OR-credentialed leader
  • Honored with SCS training class “Leadership Award.”
  • Attained FY12’s “Star Achiever” and FY13 “President’s Club honors
  • Received FY13’s “President’s Club Territory Manager of the Year Award.”
  • Recognized as Neuromodulation Territory Manager “Rookie of the Year” in FY12
  • Ranked #1 in SE Region in percent to AOP, #2 in nation in percent to AOP, #5 in nation in percent to AOP, #5 in SE Region in percent to AOP, #9 in nation in percent to AOP, FY13 #1 in NFL District in percent to AOP
  • Ranked #1 in IDD systems in region, #3 in SCS systems in region, #1 in New Implanters in region, #1 in New Business Growth in region, #1 in New Business Growth in nation, #3 nationally in DDS system growth, and #4 SCS systems in nation

Senior Territory Manager – Diabetes Division

Medtronic, Inc.
02.2006 - 08.2010
  • Spearheaded results-focused territory operations by driving the promotion and sales of MiniMed Insulin Pumps to HCPs, clinicians, educators, and patients
  • Mentored and managed a top-performing team of two Clinical Specialists and one Account Manager to exceed objectives
  • Introduced and implemented proper office protocols for billing and reimbursement to boost revenue while enhancing clinical outcomes
  • Collaborated with clinicians to introduce and place patients on pump therapy, including fine-tuning programming to ensure better glycemic control
  • Handled all weekly, monthly, quarterly, and annual sales and referral numbers
  • Personally, managed a high-volume quarterly budget
  • Trained staff on CareLink Pro / Solutions and iPro
  • Noted as11-time “Territory Manager of the Quarter” winner
  • Selected to present regionally on “Territory Manager Clinic Day.”
  • Attained2009’s “High Achiever Award” and2010’s “Exceptional Achiever Award.”
  • Achieved2010 “President’s Club Award” with FY10 rankings as #1 in NFL District
  • Ranked2nd in SE Region,13th in President’s Club,13th in FY10,5th to AOP, and9th to NNPP
  • Conducted numerous field rides with three new Territory Managers in a North Florida District

Education

Bachelor of Science in Management - National Dean’s List

University of Phoenix

Undergraduate Marketing Studies - Varsity Baseball Team

Auburn University

Associate of Arts Degree - Varsity Baseball Team

Enterprise State Junior College

Skills

  • Strong Communication Skills
  • Cross-Functional Teamwork
  • Strategic Issue Resolution
  • Effective Time Management
  • Detail-Oriented Approach
  • Analytical Problem-Solving
  • Skilled in Managing Multiple Responsibilities
  • Effective Organizational Skills
  • Strategic Team Guidance
  • Collaborative Decision-Making
  • Client Relationship Development & Management
  • Proficient Conflict Mediator
  • Team Building & Leadership
  • Professional Conduct & Goal Attainment
  • Effective Critical Thinking
  • Operational Strategy Design
  • Negotiation Skills
  • Revenue Growth Strategy
  • Skilled in MS Office Applications
  • Resilience in Dynamic Environments
  • Project Coordination
  • Talent acquisition
  • Crisis Resolution Strategies
  • Loss Mitigation Strategies
  • Sales & Performance management
  • Revenue Growth & Strategy Development
  • Marketing Campaign Development
  • Key account management
  • CRM proficiency

Community Service

Boston Scientific BOOST Diversity Program, Mentor, Speaker & Presenter, Mentor, Launch Committee – Boston Scientific SALUTE Veteran’s Program, Head Coach & Defensive Coordinator – ECSA Cowboys 2020 14U Pop Warner SE United States Champions, Head Coach & Defensive Coordinator – PARA Football2021 – present

Youth Athlete Mentor. Volunteer Elderly Construction & Home Improvement

Timeline

Senior Area Manager/Area Key Account Development

Saluda Medical, Inc.
07.2024 - Current

Regional Director – Total Pain – Hill Country Region

Boston Scientific, Inc.
01.2022 - 06.2024

Regional Director – Vertiflex - Central Region

Boston Scientific, Inc.
01.2021 - 01.2022

Regional Director/Area Vice President – East

Flowonix Medical, Inc.
09.2017 - 01.2021

District Sales Manager | National Field Trainer

Nevro Corporation
04.2015 - 09.2017

Senior Territory Manager – Neuromod Division

Medtronic, Inc.
08.2010 - 04.2015

Senior Territory Manager – Diabetes Division

Medtronic, Inc.
02.2006 - 08.2010

Bachelor of Science in Management - National Dean’s List

University of Phoenix

Undergraduate Marketing Studies - Varsity Baseball Team

Auburn University

Associate of Arts Degree - Varsity Baseball Team

Enterprise State Junior College

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Camuel "Bryson" Bratcher