Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Cameron Robinson

Aurora,IL
Cameron Robinson

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

10
years of professional experience

Work History

AMANA LLC

Creative Director
04.2021 - Current

Job overview

  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Developed strategic communication and marketing plans.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Oversaw full teams of writers, artists, designers and project managers.
  • Negotiated contracts with stylists and photographers to organize photo shoots.

MAB Studios

Studio Manager
01.2021 - 04.2023

Job overview

  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Used Adobe Creative Suite to create and print marketing materials, product reviews, and press releases.
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Kept reception area clean and neat to give visitors positive first impression.
  • Confirmed appointments, communicated with clients and updated client records.

Footlocker Retail

Customer Success Specialist
10.2017 - 04.2021

Job overview

  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Responded to customer requests for products, services and company information.
  • Collected customer feedback and made process changes to exceed customer satisfaction goals.
  • Cultivated customer loyalty, promoted repeat business and improved sales.
  • Leveraged sales expertise to promote products and capitalized on upsell opportunities.
  • Identified sales opportunities by assessing environment and devising and implementing winning strategy.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

WGHC Radio

Production Assistant
07.2016 - 01.2018

Job overview

  • Maintained schedules, managed deadlines and interfaced with teammates to support production activities.
  • Completed wide range of tasks in diverse filming areas to support operations.
  • Reviewed activities for production team to complete tasks on time.
  • Created reports and documents and submitted production paperwork on time.
  • Met with industry connections to discuss interview opportunities and advocated for clients well-suited for specific work.
  • Managed online booking inquiries and assisted guests and travel partners with questions throughout entire booking cycle.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

American Income Life Insurance Company

Insurance Sales Agent
06.2016 - 01.2018

Job overview

  • Sought out new clients and developed client relationships through networking, direct referrals, lead databases and cold calling.
  • Customized existing insurance programs to suit individual client needs by analyzing specific requirements.
  • Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
  • Reviewed policy applications for errors and liaised with underwriters to facilitate quick completion of application process.
  • Explained advantages, features and disadvantages of various policies to promote sale of plans, boosting overall sales 17%.
  • Handled approximately 60 outbound and inbound sales-related calls per week to qualify individuals interested in purchasing insurance coverage.
  • Drove team revenue totals by bringing in top sales numbers.
  • Met with customers to provide information about available products and policies.

Succezz

Business Development Intern
10.2014 - 09.2016

Job overview

  • Created reports and targeted lists to present to upper management.
  • Collaborated with teammates to develop advertising collateral and sales presentations.
  • Collaborated with sales and marketing departments to support business objectives and client acquisition.
  • Networked among local business and community organizations to develop leads and generate business.
  • Sought out and engaged with customers to drive sales and service using suggestive selling.
  • Referred customers to specialized selling teams to build long term trust.
  • Worked independently with minimal supervision.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Built relationships with customers and community to promote long term business growth.
  • Contributed to team objectives in fast-paced environment.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Prioritized tasks and projects to meet tight deadlines.
  • Set and achieved company defined sales goals.
  • Informed customers of promotions to increase sales productivity and volume.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

Savage Squad Records

Marketing Intern
01.2013 - 07.2016

Job overview

  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Helped with planning and hosting of marketing events.
  • Collaborated with team members to help expand marketing channels.
  • Contributed to mock-ups, email campaigns and social media content.
  • Designed dynamic posters and digital media for sales and advertising.
  • Planned and executed internal and external marketing events.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Shadowed professionals in different situations to increase marketing knowledge.
  • Created proposals and organized pursuit documentation to support marketing staff.
  • Stayed updated with latest marketing concepts and techniques.
  • Maintained complete database of files, contacts and project materials.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Prepared reports detailing project updates, performance information and ongoing trends.

Education

DePaul University
Chicago, IL

Bachelor of Science from Entrepreneurial Studies
06.2016

University Overview

  • Presidential Scholarship Recipient

Skills

  • Creative Team Collaboration
  • Design Understanding
  • Creative Team Leadership
  • Campaign Development
  • Project Management
  • Customer Service
  • Customer Retention
  • Client Service Optimization
  • Sales Management

Timeline

Creative Director

AMANA LLC
04.2021 - Current

Studio Manager

MAB Studios
01.2021 - 04.2023

Customer Success Specialist

Footlocker Retail
10.2017 - 04.2021

Production Assistant

WGHC Radio
07.2016 - 01.2018

Insurance Sales Agent

American Income Life Insurance Company
06.2016 - 01.2018

Business Development Intern

Succezz
10.2014 - 09.2016

Marketing Intern

Savage Squad Records
01.2013 - 07.2016

DePaul University

Bachelor of Science from Entrepreneurial Studies

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