Overview
Work History
Education
Skills
Accomplishments
Timeline
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CANAAN ANTHONY

Austin,TX

Overview

4
4
years of professional experience

Work History

Principal Business Development Representative

Collibra
06.2023 - 12.2023
  • Led the initiative for targeted outbound Data Quality campaigns within an 8-person BDR team, utilizing Collibra's solutions to address client pain points and surpassing the Q3FY23 sales target by 112%.
  • Collaborated with 2 Public Sector Account Executives to facilitate 25-30 client meetings per quarter, resulting in a substantial $1M increase in the sales pipeline. Developed a strategic go-to-market approach for enhanced client engagement.
  • Managed a high-volume pipeline of inbound leads, ensuring timely follow-up and implementing tools such as Salesforce, Outreach, LinkedIn & Sales Navigator. Successfully achieved an 85% increase in marketing-qualified lead (MQL) conversion.
  • Conducted comprehensive market analysis, utilizing insights from Federal Office of the Inspector General Reports to formulate 30+ Territory Account Plans for two Federal Sales Teams.
  • As Principal BDR, provided mentorship and coaching to a high-performing Public Sector BDR team. Implemented effective account penetration strategies to identify and capitalize on key opportunities, thereby driving substantial client growth.

Business Development Representative, Public Sector

Google Cloud
06.2021 - 03.2023
  • Worked collaboratively with Google Cloud Account Teams and Partners to expand outreach and accelerate Cloud adoption, crafting an average of 8 campaigns per quarter.
  • Achieved 150% of FY22 sales target, generating over $40M in pipeline and progressing over 20 net new opportunities. Collaborated seamlessly with 11 Field Sales Reps across 8 State & Local Government and 2 Higher-Ed territories.
  • Initiated and facilitated weekly client meetings through extensive market research and lead generation, employing Salesloft, cold-calling, email campaigns, and LinkedIn strategies.
  • Developed and executed a comprehensive account plan for 500+ accounts, staying current on industry business drivers, cloud strategies, and competitive landscape. Presented Quarterly Business Reviews to ensure strategic alignment.
  • Guided customers through deal sales cycles, leading customer discovery, pilot tests, and delivering impactful demo presentations.
  • Played a key role in promoting Google's strategy at industry events, influencing partnership strategies with C-Suite stakeholders.
  • Contributed to a Stretch Project by supporting the Global Public Sector Digital Programs Manager, resulting in a 65% increase in engagement on the Google Public Sector Connect Community platform through the development of marketing materials and business strategies.

Business Development Consultant

Oracle
08.2019 - 06.2021
  • Led cross-functional collaboration with Account Managers, Field Reps, Marketing, and Customer Engineer teams to orchestrate tailored, value-driven campaigns, driving outreach across 300+ Federal Civilian and State & Local Government accounts.
  • Identified new business opportunities and boosted sales pipeline growth through high-volume customer outreach and market research, employing strategies such as cold-calling, email campaigns, and LinkedIn. Successfully generated ~ $2M in pipeline over three quarters.
  • Cultivated meaningful relationships with C-Suite stakeholders, functioning as a strategic business partner. Aligned Oracle business solutions with their IT strategies, influencing long-term strategic direction.
  • Devised strategic and analytical sales approaches, fostering client relationships and cultivating outside partnerships within key accounts.

Education

Bachelor of Science in Business Marketing -

Hampton University
Hampton, VA
05.2019

Skills

  • Google Cloud Platform
  • Oracle Cloud Infrastructure
  • Data Intelligence
  • Salesforce
  • Salesloft
  • Lead Generation
  • Account Management
  • Campaign Management
  • Market Research
  • Customer Success
  • Marketing
  • Customer Retention

Accomplishments

  • Received SLED Q3FY22 Top Performer - "Scholar Award" amongst Business Development organization
  • Spearheaded 10+ webinar presentations by creating marketing materials and cross collaborating with marketing teams to drive attendance and create new pipeline opportunities; resulting in +1K attendees and $15M in pipeline

Timeline

Principal Business Development Representative

Collibra
06.2023 - 12.2023

Business Development Representative, Public Sector

Google Cloud
06.2021 - 03.2023

Business Development Consultant

Oracle
08.2019 - 06.2021

Bachelor of Science in Business Marketing -

Hampton University

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