Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Canaan Frederick

Breaux Bridge,LA

Summary

Resourceful marketing and sales strategist with 10+ years of experience driving growth across startups, SaaS, and consulting. Proven track record in direct-response campaigns, CRM automation, high-ticket sales, and cross-functional leadership. Known for stepping into chaos, building systems from scratch, and delivering results without needing a playbook. Adept at bridging strategy and execution — from closing deals and onboarding clients to leading teams and optimizing operations. Ready to bring high-impact thinking to fast-moving teams.

Overview

2
2
years of professional experience

Work History

Strategic Marketing & Sales Consultant

NetScore CRM / Doctor’s Medical Weight Loss
01.2023 - 03.2025
  • Delivered live CRM demos for NetScore - offering additional AI, Automation, and Marketing packages
  • Personally onboarded each client — handling pipeline setup, custom automations, and team training.
  • Onboarded new Doctor's Medical franchise owners from day one through launch: weekly video meetings, tech stack, marketing, operations, and profit strategy.
  • Promoted to high-ticket sales for Doctor's Medical, closing $100K+ franchise packages with new clinic owners.
  • Maintained two separate sales pipelines — one for NetScore CRM clients and one for DMWL franchise leads — while adapting pitch, strategy, and follow-up per offer.
  • Promoted to Assistant Team Lead at Doctor's Medical, managing CRM workflows, lead routing, and follow-up systems for a 7+ person sales team.
  • Reactivated a 30,000+ lead database, launching outbound email sequences and syncing efforts with paid media campaigns.
  • Built and optimized lifecycle systems inside multiple CRM systems, ensuring full alignment between sales, onboarding, and marketing.
  • Represented NetScore in business leadership meetings, collaborating directly with the Owner on growth strategy and operations.
  • Operated as a cross-functional lead across sales, onboarding, automation, and team training for two overlapping companies.

Education

Bachelor of Science - Business Administration And Management

University of Louisiana At Lafayette
Lafayette, LA

Skills

  • Sales & Demo Delivery: High-ticket sales experience ($100K buy-ins), live CRM demonstrations, and offer positioning
  • Direct-Response Email Strategy: Cold outreach, nurture sequences, re-engagement campaigns, and product launches
  • Email Platforms: Go High Level, ActiveCampaign, ConvertKit
  • Copywriting: Persuasive, emotionally intelligent, CTA-driven messaging across web, email, and ads
  • CRM Management & Automation: Go High Level, HubSpot CRM — including pipeline design, lead routing, and lifecycle automation
  • A/B Testing & Segmentation: List hygiene, segmentation strategy, subject line and CTA testing
  • Team Leadership & Coaching: Trained and supported sales reps, managed internal workflows, served as right-hand to marketing director
  • Paid Advertising Fundamentals: Facebook and Google Ads — strategy collaboration, funnel alignment, and copy review

Interests

  • Brazilian Jiu-Jitsu - 6 years training & teaching, aspiring black belt
  • Outdoor Adventure & Travel - Hunting & fishing, riding motorcycles, and getting some sunshine
  • Spending Time With Family - Recently engaged and getting married in the summer
  • Personal development - Mindset, leadership, performance psychology
  • Entrepreneurship & Brand building
  • Music & Concerts

Timeline

Strategic Marketing & Sales Consultant

NetScore CRM / Doctor’s Medical Weight Loss
01.2023 - 03.2025

Bachelor of Science - Business Administration And Management

University of Louisiana At Lafayette

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Canaan Frederick