Candace A. DeLeonardis
Tampa,FL
Summary
Seasoned medical marketing professional with over 25 years of experience crafting and executing comprehensive global marketing strategies. Proven expertise in brand management, market research, and product promotion within the medical device industry. Known for driving consistent messaging, increasing brand equity, and expanding digital presence. Results-oriented leader with a strong track record of achieving sales targets and fostering cross-functional collaboration.
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.
Overview
26
26
years of professional experience
Work History
Sr. Manager, Global HCP Marketing
Convatec
01.2023 - Current
- Developed and implemented a global marketing strategy for the HCP Ostomy business, enhancing healthcare provider engagement across multiple regions
- Strengthened brand positioning through clear, effective messaging and collaboration with international teams to maintain a consistent brand image
- Led the clinical evidence strategy, driving publications that bolstered Convatec’s leadership in Ostomy care
- Established and managed an International Advisory Board, fostering industry innovation and contributing to significant publications
- Directed a comprehensive omnichannel HCP strategy, increasing online engagement and presence across digital platforms
- Launched a Voice of Customer program to uncover insights that informed product development and marketing strategies
- Led successful congress and convention strategies, delivering impactful workshops and HCP engagement at industry events
Program Director, Hospital-Based Wound Care Centers
Healogics
01.2015 - 01.2022
- Oversaw operations for outpatient wound care centers within a large hospital network, achieving significant growth in revenue and profitability
- Collaborated with hospital marketing departments to develop and execute effective promotional strategies, driving strong referral pipelines
- Implemented digital marketing initiatives to enhance online presence and patient engagement
- Introduced and managed performance improvement programs that elevated quality indicators for care, outcomes, productivity, and profitability
- Consistently recognized for exceptional performance with awards such as Center of Distinction, Center of Excellence, and President Circle Recipient (top 5% of centers nationwide)
President, Marketing and Strategy Firm
DSA Agency
01.2012 - 01.2022
- Delivered strategic and commercial consulting services for healthcare clients, addressing business challenges with tailored solutions
- Worked on comprehensive marketing campaigns and ROI analysis for medical devices, earning industry accolades
- Directed development and execution of the award-winning SENSES educational series, used nationwide in nursing homes
- Oversaw the creation of 'The Wound Institute,' an educational platform with over 100,000 members
- Led successful product launches, including the introduction of a new synthetic skin substitute brand
- Facilitated advisory board and steering committee meetings, driving actionable insights for clients
- Co-authored a clinical paper in 2021 on diabetic foot ulcers, enhancing evidence-based practices
Director of Marketing, Pharmaceuticals and Medical Devices
Healthpoint Biotherapeutics
01.2008 - 01.2011
- Directed marketing initiatives for pharmaceutical and medical device brands, increasing sales by leveraging data-driven strategies
- Led cross-functional teams to develop and implement marketing plans, enhancing product visibility and brand equity
- Launched innovative clinical education tools, contributing to a significant increase in healthcare provider engagement
Marketing Director
Bolton Medical
01.2007 - 01.2008
- Developed and executed clinical trial recruitment strategies, achieving enrollment goals ahead of schedule
- Created marketing materials and digital tools to support clinical trials and brand development
- Directed tradeshow strategies, including the design and launch of new booth concepts
Director of Brand Management, Medical Devices
Kinetic Concepts, Inc.
01.2005 - 01.2007
- Directed the rebranding initiative for VAC Therapy, aligning strategy with market needs to drive revenue growth
- Managed large-scale media planning and advertising campaigns, increasing product adoption across key markets
- Successfully launched next-generation VAC Therapy System Units, meeting adoption targets within the first year
International Group Brand Manager, Advanced Wound Care Dressings & Pharmaceuticals
Smith & Nephew, Wound Management Division
01.1999 - 01.2005
- Formulated global business and marketing plans that drove a consistent increase in international sales
- Developed go-to-market strategies for key products, successfully launching them across 20+ countries
- Managed a team of international product managers, ensuring alignment with strategic objectives
Education
Master of Business Administration -
Nova Southeastern University
Fort Lauderdale, FLBachelor of Science - Marketing
Franciscan University
Steubenville, OHSkills
- Global Marketing Strategy Development
- Brand Positioning & Management
- Market Research & Competitive Analysis
- Digital Marketing & Campaign Execution
- KPI Tracking & Reporting
- Cross-Functional Team Collaboration
- KOL & Advisory Board Engagement
- Medical Education Program Management
Highlightofskills
- Global Marketing Strategy Development
- Brand Positioning & Management
- Market Research & Competitive Analysis
- Digital Marketing & Campaign Execution
- KPI Tracking & Reporting
- Cross-Functional Team Collaboration
- KOL & Advisory Board Engagement
- Medical Education Program Management
Timeline
Sr. Manager, Global HCP Marketing
Convatec
01.2023 - Current
Program Director, Hospital-Based Wound Care Centers
Healogics
01.2015 - 01.2022
President, Marketing and Strategy Firm
DSA Agency
01.2012 - 01.2022
Director of Marketing, Pharmaceuticals and Medical Devices
Healthpoint Biotherapeutics
01.2008 - 01.2011
Marketing Director
Bolton Medical
01.2007 - 01.2008
Director of Brand Management, Medical Devices
Kinetic Concepts, Inc.
01.2005 - 01.2007
International Group Brand Manager, Advanced Wound Care Dressings & Pharmaceuticals
Smith & Nephew, Wound Management Division
01.1999 - 01.2005
Bachelor of Science - Marketing
Franciscan University
Master of Business Administration -
Nova Southeastern University
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