- Web Development and Design
- Graphic Design
- Virtual Reality
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- I have a passion for photography and editing photos
- Drawing and Painting
- Creative Writing
- Design and Build Websites
Candace Carlisle
Creative Director & Product Designer
Austin,TX
Summary
Visionary creative leader with expertise in building and enhancing brand identities, creating cohesive digital experiences that define engaging user experiences to echo and elevate the brand. Transforming complex design concepts into compelling visual narratives, leading to an increase in user engagement through innovative product design, multimedia content creation, and social media automation. Driving intuitive user experiences and product designs with UX, UI, data-driven research, prototyping and usability testing.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Chief Creative & Senior Product Designer
Faana
09.2024
- Leading the development of Faana's visual identity and digital presence ensuring brand consistency across all touchpoints
- Design and development of user-centric web and micro brand sites to drive engagement
- Design of marketing collateral. Faana's brand presence and social media engagement
- Incorporating creative services workflows and time saving automations to ensure timely project delivery and steady communication across the company as it scales
- Conducting ongoing usability testing and research to inform data led design decisions
- Transformed complex design concepts into compelling visual narratives, leading to a 30% increase in user engagement on Faana's platforms through innovative graphic design and multimedia content creation
- Curation of a scalable design for product, with persona mapping, rapid prototyping flow as well as user flow mapping across all touch points
- Contract
Director of Creative and Marketing Services
Seguin RV
03.2024 - 07.2024
- Spearheaded the development and execution of a comprehensive social media strategy, leading to a remarkable 600% increase in Twitter followers, 400% growth on Facebook, 800% surge on TikTok within 2 months
- Enhanced brand engagement by 75% through effective oversight of marketing and creative services initiatives
- Launched innovative marketing campaigns, significantly elevated the company's online presence and customer interactions, resulting in substantial growth across all social media
- Contract
Product Designer
Embodied Labs
07.2023 - 02.2024
- Led UX/UI initiatives for immersive experiences (XR/VR), and enhancing user engagement
- Enhanced design scalability by (20%) through cross-functional team collaboration
- Conducted user research and testing to validate design decisions through data-driven UX
- Contract
Director of Design
Osso VR
08.2022 - 03.2023
- Led user experience, product and interface design, and visual design initiatives for Osso VR, overseeing the product, UX, and design teams while also contributing to the creation of 2D assets, VR experience design, and user research
- Enhanced cross-departmental communication and workflow by 40% by implementing interdepartmental weekly meetings and comprehensive process documentation
- Spearheaded the adoption of human-centered design methodologies, standardizing design practices and overseeing user research and usability testing for optimal user experiences
- Collaborated with cross-functional teams to define user experience requirements, developing designs that aligned with product stakeholders, user needs and overall business objectives
Principal User Experience Designer
Businessolver
01.2020 - 01.2022
- Led product and UX design for multiple products on the Innovation Team, solving complex challenges with elegant, user-centric designs
- Businessolver's recognition on Forbes America's Best Employers List for 2022 and 2023, and securing Inc Magazine's Best in Business 2023 Award
- Designed a Conversational UX experience for the chat AI, Sofia, driving 80% of all impressions for point solutions in member chat sessions
- Oversaw full-service execution from consulting through prototyping, ensuring comprehensive support in planning, research, and asset handoff
- In 2022, Sofia facilitated over 2.1 million chats, with more than one-third occurring during evenings or weekends, maintaining a same-day resolution rate exceeding 90%
- Contributed to Businessolver winning the 2022 and 2024 Artificial Intelligence Excellence Awards for Sofia's exemplary technical development and machine learning technology
- Streamlined design processes, reducing prototyping time by 30% through the implementation of new UX tools, and improved the MyChoice Mobile app accessibility, resulting in a 38% decrease in abandonment rates by integrating user feedback
Director of Corporate Brand & Communication
Corporate Brand & Communications
03.2019 - 01.2020
- Enhanced brand engagement by 85% through the implementation of strategic social media campaigns, significantly increasing online visibility and global public awareness
- Strengthened brand governance and internal communications by spearheading employee engagement initiatives, cultural programs, and a gamified company intranet ecosystem
- Led comprehensive brand initiatives, including message positioning and strategic communications planning, successfully executing key projects that supported overall company goals
Creative Director
EVO Payments
09.2018 - 03.2019
- Led the development and execution of a comprehensive brand refresh, impacting 57 web properties globally and enhancing the company's internal brand platform
- Spearheaded marketing initiatives and video production efforts that strengthened company culture and engagement
- Fostered a 65% improvement in design quality and collaboration by guiding marketing projects across seven global offices, ensuring alignment and consistency in brand messaging
Art Director
Photodex Corporation
07.2015 - 08.2018
- Spearheaded a comprehensive rebranding initiative, successfully enhancing product and corporate identity, resulting in a year-over-year sales increase of 100%
- Directed UI/UX design efforts across multiple platforms, ensuring a seamless and engaging user experience for desktop, mobile, and web applications
- Developed demo and promotional videos that enriched the user experience and expanded the content library, which were utilized as incentives in marketing campaigns
- Created educational tutorials and webinars to help users maximize the potential of ProShow products
- Both ProShow Gold and ProShow Producer software versions garnered positive reviews for their intuitive interfaces and robust features, empowering users to create professional-quality slideshows
- Achieved industry recognition for ProShow's innovative capabilities in slideshow creation, featuring built-in effects, transitions, and versatile export options for various platforms
Creative Director & Product Designer
Youearnedit
08.2013 - 07.2015
- Spearheaded design, product development, and marketing efforts, leveraging emerging technologies to enhance product offerings and foster a positive workplace culture
- Designed a strategic, data-driven hands-on UX approach to creating unique product experiences that aligned with company values
- Achieved a $2 million increase in revenue by redesigning the catalog and implementing a point pooling redemption program that strengthened brand loyalty
- Enhanced project efficiency, reducing delivery times by 30% through the optimization of design workflows utilizing advanced project management tools
- Elevated brand recognition by 40% through a comprehensive re-branding initiative, resulting in a 50% expansion of the client portfolio by developing innovative, user-centered design solutions
Education
Graphic Design
California State University
Fullerton, CA05.2003
Photojournalism & Fine Arts
San Antonio College San Antonio
San Antonio, TX05.1999
Color Theory, Art, and Illustrative Design
The Art Institutes San Antonio
San Antonio, TX08.1993
Interactive Design & Animation
Austin Community College
Austin, TX12.2007
Skills
- Skilled in Adobe After Effects
- Skilled in Adobe Creative Suite
- Skilled in Adobe Photoshop techniques
- Proficient in After Effects
- Digital animation
- AI technology expertise
- Skilled in AutoCAD drafting
- Proficient in Autodesk software
- Brand positioning expertise
- Business growth initiatives
- Performance metrics evaluation
- Experience with CMS implementation
- Content strategy
- User experience design
- Figma design proficiency
- Front-end development
- Visual communication design
- User interface design
- Intranet management
- Experience with machine learning techniques
- Animated visual storytelling
- Adobe Photoshop proficiency
- SEO strategy development
- Technical sketching
- System integration expertise
- Print design knowledge
- UI/UX research and analysis
- User interface and experience design
- Usability Testing
- User Research
- User Testing
- Video Production
- Visual identity development
- Cross-functional collaboration
- Usability testing
- Data-driven design
- Brand engagement
- Marketing campaigns
- Social media strategy
- Design workflow optimization
- User research analysis
- Design systems
- Accessibility design
- Branding and identity
- Video editing
- Mockups and prototypes
- Color theory
- Team building
- Analytical thinking
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
- Licensed [Job Title] - [Timeframe]
- [Area of certification], [Company Name] - [Timeframe]
Interests
PASSIONS
Motion graphics, Typography, Painting, Data Science, Behavioral Science, Botany, Voice Over, Scalable Design
STRENGTHS
- Cross-functional Collaboration: Exceptional communication between design and cross-functional teams.
- Strategic Brand Engagement: Driven increased brand engagement through strategic design.
- Product & UX Design: Expert in creating quality user-centric designs, prototypes
- Proven Leadership Skills: Proven track record in design leadership roles.
FIND ME ONLINE
Portfolio: https://candacecarlisle.com/
Hatch Pitch Presentation Winner
Sweet touts on client work & projects featured in: Forbes, Inc, Fast Company, Entreprenuer, Venture Beat, Hatch Pitch, The American Genius, American Statesman, Austin Monthly, Texas Monthly, on KVUE-TV, and more
Timeline
Chief Creative & Senior Product Designer
Faana
09.2024
Director of Creative and Marketing Services
Seguin RV
03.2024 - 07.2024
Product Designer
Embodied Labs
07.2023 - 02.2024
Director of Design
Osso VR
08.2022 - 03.2023
Principal User Experience Designer
Businessolver
01.2020 - 01.2022
Director of Corporate Brand & Communication
Corporate Brand & Communications
03.2019 - 01.2020
Creative Director
EVO Payments
09.2018 - 03.2019
Art Director
Photodex Corporation
07.2015 - 08.2018
Creative Director & Product Designer
Youearnedit
08.2013 - 07.2015
Graphic Design
California State University
Photojournalism & Fine Arts
San Antonio College San Antonio
Color Theory, Art, and Illustrative Design
The Art Institutes San Antonio
Interactive Design & Animation
Austin Community College