Summary
Skills
Work History
Education
Timeline
Overview
Generic

CANDACE DAVIS

Pittsburg,CA

Summary

Innovative content creator with a decade of experience producing exceptional digital content & marketing communication strategies.

Skills

  • Managerial Experience
  • Brand-Building Strategies
  • Social Media Management
  • Email Marketing
  • Multi-Channel Campaigns
  • Cross Team Collaboration
  • Final Cut X, Hubspot
  • MS Office, & Word & Wordpress
  • B2B & B2C Strategies
  • Digital Content Development
  • Analytic Tracking
  • Creative Direction

Work History

Content Writer

Vagaro
03.2021 - Current
  • Develop compelling and engaging content for various channels including blog, social media, email campaigns, ad copy, scripts & videos.
  • Design, write and edit monthly newsletters for US and international audiences (UK, Canada, Australia).
  • Increased customer conversation rate by 10% via targeted email campaigns.
  • Cross collaborate with designers to maintain consistency with brand marketing & message strategies.
  • Coordinate with SEO specialists to ensure content is optimized for maximum reach.
  • Identify customer needs/ gaps in content to generate new campaign strategies.
  • Generate reports detailing campaign performance, customer engagement and engagement trends.
  • Update website content, as needed.

Digital Marketing Specialist

ACS Solutions
03.2019 - 01.2021
  • Created highly successful digital strategies for various platforms, increasing conversion rates by 15%.
  • Managed, produced, and edited video content for internal & external clients.
  • Created strategic marketing campaigns for email & social media platforms, increasing engagement rates by 25%.
  • Designed & built landing pages for websites to capture viewer information.
  • Performed copy editing for internal and external publications.
  • Established relationships with key stakeholders for optimal business longevity.
  • Monitored campaign analytics to find places for optimization.

Communications Manager

SHELTER, Inc
11.2017 - 12.2018
  • Developed and implemented strategic communication plans to: advance brand identity, broaden awareness of programs & increase the visibility of programs across key audiences.
  • Produced, designed, wrote, and edited: newsletters, appeals, annual reports, & videos for promotional purposes.
  • Prepared press releases, speeches, PowerPoint presentations & other supporting materials as needed.
  • Managed multiple social media channels and website while keeping track of engagement and analytics.
  • Cultivated and managed relationships with outside vendors to establish & maintain strong partnerships.
  • Drove traffic and online visibility through SEO techniques, resulting in 20% more customer engagement.

Content Strategist

Facebook
06.2017 - 10.2017
  • Tested & improved content including interface language, and navigational nomenclature.
  • Helped apply & maintain consistency with content standards, and evolve Facebook's voice.
  • Managed over 50 Facebook live posts per day, increasing viewership by 15%.

Facility Manager

ABM Parking Services
10.2016 - 05.2017
  • Built & maintained effective accounts receivable and cash flow monitoring systems.
  • Optimized overall customer experience through revamped revitalized common practices.
  • Mentored, coached, and trained several team members.

Corporate Videographer/ Editor

zTailors Inc
10.2015 - 07.2016
  • Filmed & edited engaging short-form videos for B2B marketing campaigns.
  • Developed friendly client relationships and earned a reputation for exceeding sales goals.
  • Generated leads for new sales using email marketing strategies.

Graduate Tutor

West Contra Costa Unified School District
08.2011 - 10.2015
  • Developed & implemented interesting and interactive learning processes to increase student understanding of course materials.
  • Used a variety of teaching techniques to encourage student critical thinking and participation.

Youth Media Supervisor

San Francisco Conservation Corps
03.2005 - 04.2007
  • Managed & mentored a team of young adults from diverse and underprivileged backgrounds in video production.
  • Led strategic outreach & recruitment presentations, that helped increase corps enrollment.

Education

Master of Arts - Multimedia Communications

Academy of Arts University
2014

Bachelor of Arts - Broadcast and Electronic Communications

San Francisco State University
2004

Timeline

Content Writer

Vagaro
03.2021 - Current

Digital Marketing Specialist

ACS Solutions
03.2019 - 01.2021

Communications Manager

SHELTER, Inc
11.2017 - 12.2018

Content Strategist

Facebook
06.2017 - 10.2017

Facility Manager

ABM Parking Services
10.2016 - 05.2017

Corporate Videographer/ Editor

zTailors Inc
10.2015 - 07.2016

Graduate Tutor

West Contra Costa Unified School District
08.2011 - 10.2015

Youth Media Supervisor

San Francisco Conservation Corps
03.2005 - 04.2007

Master of Arts - Multimedia Communications

Academy of Arts University

Bachelor of Arts - Broadcast and Electronic Communications

San Francisco State University

Overview

18
18
years of professional experience

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CANDACE DAVIS