Candace Duncan
Phoenix
Summary
Data-driven fundraising and marketing analyst with over 15 years of experience empowering Christian nonprofits through actionable insights, revenue tracking, forecasting, and comprehensive multi-channel campaign evaluations. Expert in translating complex data into clear, persuasive recommendations for executives, boards, and cross-functional teams. Proficient in CRM systems such as Salesforce, data storytelling and visualization, and advanced Excel analytics, with a strong focus on donor segmentation and KPI dashboards. Committed to equipping faith-based organizations with the actionable data and strategies that maximize ROI and deepen donor engagement, ultimately advancing mission impact.
Overview
18
18
years of professional experience
Work History
Account Manager, Director of Operations and Customer Engagement
Matrix Medical Solutions
10.2021 - Current
- Manage client database, ensuring accurate customer information.
- Generate weekly marketing lists to target key audiences effectively.
- Cultivate customer loyalty through proactive customer service, growing company revenue each year.
- Act as a liaison with 503b pharmacy manufacturers to ensure seamless communication and collaboration.
Program Manager
Turning Point for God
01.2023 - 03.2024
- Directly supported President & General Counsel in the review and development of program curricula, training materials, and all marketing for the Foundation.
- Reported and analyzed fundraising financials and advised on how to optimize future endeavors to maximize growth.
- Created source codes to make reporting more accurate and efficient and collaborated with Business Intelligence (BI) team to create custom fields that enhanced database functionality.
- Project managed and oversaw strategy to implement annual legacy survey sent to four-hundred thousand constituents, which achieved double-digit response rate.
- Advised and collaborated with cross-functional team, including high-level C-Suite staff, to ensure operational objectives were achieved such as annual year-end statement sent to hundreds of thousands of donors.
- Proofread every printed communication piece sent on behalf of the Foundation, as well as wrote rough drafts of many monthly legacy planning magazine articles.
- Wrote and submitted grant requests, successfully obtaining larger grants for the work of the ministry than in prior years.
- Served as donor liaison to manage the Foundation's relationship portfolio.
Executive Assistant
Liftable Media, Inc.
04.2020 - 10.2021
- Reported to Editor-in-Chief, CEO, and owner concurrently.
- Tracked KPIs using Google Analytics, Data Studio, WordPress, and Trello.
- Trained by Editor-in-Chief in editing and copywriting editorial articles.
- Assumed the role of facilities manager for a 30,000 sq ft building, overseeing all aspects of its maintenance and operations while delivering exceptional customer service to tenants.
Director of Development Analytics
Alliance Defending Freedom
10.2007 - 03.2020
- Embraced Servant Leadership style with 12 direct reports, on four teams, which included teams of analysts, prospect researchers, constituent relations, and gift processing.
- Influenced key decisions across multiple marketing channels and departments through insights generated from available data with the 360-degree view of the customer in mind.
- Developed and delivered Salesforce CRM (Customer Relationship Management) trainings tailored to the needs of a diverse organization comprising over 200 team members.
- Traveled internationally to provide personalized Salesforce training sessions.
- Managed forecasted revenue budgets ($60 Million) and expenditure budgets ($6 Million) annually, monthly, and by channel.
- Extensive knowledge of various iterations of Excel software, adept in utilizing advanced functions such as data sorting and filtering, vlookups, arrays, Visual Basic, macros, pivot tables, regression analysis, and linear programming.
- Applied data storytelling techniques in ClearPoint Strategy to distill complex Balanced Scorecard metrics into clear, actionable insights for stakeholders.
- Designed visually engaging Salesforce Dashboards to showcase Key Performance Indicators (KPIs) effectively, enhancing data visualization and facilitating informed decision-making processes.
- Charged with orchestrating and analyzing multifaceted campaigns spanning campaigns across the organization, including Development, Direct Response, Digital, Marketing, Foundations, and International.
- Executed A/B tests across multiple communication channels, ensuring statistical validity to continually optimize performance.
- Implemented demographic methodologies, including overlays and scoring techniques.
- Spearheaded the recruitment and training of a proficient prospect research team.
- Premier Business User liaison to IT responsible for data mapping and creating campaign structure for multiple database migrations and enhancements ensuring seamless integration and optimal functionality.
- Created Salesforce reports accessible to all team members utilizing Boolean logic to deliver precise, on-demand in-house data insights for the first time outside of IT department.
- Project managed multiple fund-raising campaigns from data extraction to execution and analysis for multiple departments.
- Solved organization-wide communication issue by convening stakeholders to create a cohesive organization-wide communication calendar of all outbound communications to our constituents.
- Selected by Founding CEO to meticulously proofread and copy edit two of his published books.
Education
MBA - Business & Leadership
Grand Canyon University
Glendale, AZ05.2021
B.S. - Global Business, Emphasis in International Studies
Arizona State University
Glendale, AZ05.2003
Master of Science - Economic Science | Sciences économiques
UCLouvain - Université Catholique De Louvain
Mons, BELGIUM09-1999
Skills
- Team Training
- Documentation and reporting
- Data analytics
- Performance tracking
- CRM systems
- Data-driven decision making
- Database management
- Marketing
Languages
English
Native or Bilingual
French
Native or Bilingual
German
Limited Working
Timeline
Program Manager
Turning Point for God
01.2023 - 03.2024
Account Manager, Director of Operations and Customer Engagement
Matrix Medical Solutions
10.2021 - Current
Executive Assistant
Liftable Media, Inc.
04.2020 - 10.2021
Director of Development Analytics
Alliance Defending Freedom
10.2007 - 03.2020
MBA - Business & Leadership
Grand Canyon University
B.S. - Global Business, Emphasis in International Studies
Arizona State University
Master of Science - Economic Science | Sciences économiques
UCLouvain - Université Catholique De Louvain
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