Summary
Overview
Work History
Skills
Timeline
Generic

Candace Trinidad

Zionsville,PA

Summary

Sales & business development leader specializing in strategic partnerships, revenue growth, and supplier-brand relations within beauty & contract manufacturing. Proven expertise in B2B sales, sponsorship negotiations, and go-to-market strategy to drive brand expansion and deal execution.

Overview

12
12
years of professional experience

Work History

Business Development & Brand Partnerships

Merit Manufacturing
Warren, MI
06.2024 - 02.2025
  • Successfully onboarded 15+ emerging and established beauty brands, guiding them through the contract manufacturing process from concept to production.
  • Transitioned from a sales-focused role into account management, ensuring seamless onboarding by coordinating packaging approvals, label compliance, and sample iterations.
  • Partnered closely with R&D to support brands in tech transfers and new product development, ensuring formulas met performance and regulatory standards.
  • Facilitated the launch process by being on-site during production weeks, assisting with batch approvals, troubleshooting issues, and capturing content of products on the line for brand storytelling.
  • Leveraged industry relationships to bring key contacts on-site, leading to new brand referrals and revenue wins that converted previously cold leads into active accounts.
  • Streamlined brand engagement by optimizing internal workflows, reducing onboarding time and increasing efficiency across development and production teams.

Client & Business Development Specialist

Beauty Independent
New York, NY
09.2023 - 06.2024
  • Achieved top sponsorship and exhibitor sales for a first-time trade show, exceeding initial sales projections and securing high-value deals.
  • Converted 20% of exhibitors into repeat clients, securing commitments for future trade shows and strengthening long-term partnerships.
  • Drove immediate revenue growth by closing multiple exhibitor and sponsorship deals on-site during the event.
  • Expanded client base by identifying and qualifying high-value beauty brands, securing their participation in trade shows and sponsorship programs.
  • Developed and executed strategic outreach campaigns, leveraging CRM tools and targeted research to generate new business opportunities.
  • Streamlined sales process by optimizing CRM workflows, ensuring efficient tracking of exhibitor sales, sponsorship renewals, and outreach initiatives.
  • Partnered with the marketing team to design and execute coordinated outreach strategies, increasing brand exposure and engagement.
  • Represented Beauty Independent at major industry events, expanding its network and influence within the beauty industry.

Sales & Marketing Specialist

Conquest Mortgage
Allentown, PA
01.2019 - 08.2023
  • Developed and managed client relationships, guiding applicants through the mortgage process while ensuring compliance with industry regulations.
  • Led digital marketing & brand awareness initiatives, increasing customer acquisition and engagement.
  • Executed sales strategies that expanded the company's client base through targeted outreach and relationship-building.
  • Negotiated contracts and financial solutions, providing high-touch service and consulting to clients.
  • Oversaw lead generation efforts, implementing CRM-driven pipeline management to track client interactions and conversions.
  • Conducted training sessions on financial products and mortgage applications, improving team performance.

Account Executive / Brand Educator

BECCA Cosmetics
New York , NY
08.2013 - 01.2018
  • Managed cosmetic brand portfolio for Ulta and Sephora, consistently driving top sales performance through product knowledge and sales training.
  • Built relationships with retail management and selling teams, fostering collaboration and maximizing sales opportunities.
  • Educated retail partners and sales teams on company goals, visual merchandising standards, and in-depth product knowledge.
  • Designed and conducted training sessions and webinars to educate retail teams and boost brand sales.
  • Optimized sales strategies by maintaining results-driven visitation cycles tailored to sales, inventory, and budget goals.
  • Increased regional sales by 20% year-over-year, achieving a proven track record in managing high-performing territories.
  • Executed brand activations and promotional events in Ulta and Sephora stores, enhancing brand visibility and customer engagement.
  • Analyzed sales data to identify opportunities for growth and develop tailored strategies to drive revenue.

Skills

  • B2B Sales & Business Development
  • Strategic Partnerships & Revenue Growth
  • Supplier & Brand Relationship Management
  • Sponsorship & Trade Show Sales
  • Sales & CRM Tools: Zoho CRM, Salesforce, HubSpot, Pipeline Management
  • Contract Manufacturing & Product Development
  • Digital Marketing & Sponsorship Sales
  • Team Leadership & Client Retention

Timeline

Business Development & Brand Partnerships

Merit Manufacturing
06.2024 - 02.2025

Client & Business Development Specialist

Beauty Independent
09.2023 - 06.2024

Sales & Marketing Specialist

Conquest Mortgage
01.2019 - 08.2023

Account Executive / Brand Educator

BECCA Cosmetics
08.2013 - 01.2018

Similar Profiles

CREATE PROFILE
Candace Trinidad