Candace C. Brandon

Creative AOR for Bristol Myers Squibb (BMS), DTC oncology portfolio: Led several brand launches per year, including launch of first of its kind dual immunotherapy for advanced melanoma, Opdualag

• Led production for 3 TV spots in one year for Melanoma, Lung and GI Cancers; including multichannel ecosystem - print, social, digital; received several award nominations
• Pitched and won HCP and DTC business for Madrigal Pharmaceuticals' highly anticipated drug launch for NASH
• Increased client satisfaction by effectively managing account team and delivering exceptional service on Opdivo/Opdualag and Sotyktu brands

Digital AOR for Novo Nordisk- agency's anchor account at $9MM; Oversaw diabetes franchise priority brands, Rybelsus, Ozempic, Victoza from pre-launch, launch to LoE

• Identified organic growth opportunity and organized pitch team, winning first-of-it's kind market readiness campaign for Obesity drug launch. Pitched and won launch work for new blockbuster drug, Semaglutide 2.4mg, now known as Wegovy
• Directed cross-functional leadership team through strategic brand and communications planning. Pitched 42 innovative tactics, winning $2.9MM contract for diabetes portfolio digital

Spearheaded conceptualization, execution of major brand campaigns. Clients Include: Toyota, NBC Universal/Comcast, Novartis (with Jordin Sparks), Procter & Gamble (Royal Oils), Aunt Jackie's Haircare, ORS Haircare; Responsible for 40% revenue growth

• Maintained ownership of client relationships; Generated $800,000+ in organic account growth; Negotiated contracts successfully; Fostered collaborative, empowering team environment
• Landed 6 new business accounts and sustained existing relationships with fortune 100 clients with emphasis on sales and client service

Traveled monthly to meet with clients, grow and sustain relationships. Achieved 70% business retention

• Designed pitch presentations and recommendations; designed and implemented strategic business plans (B2C, Digital, Social, CRM, Video/Commercial, Interactive and Experiential)
• Led and collaborated with cross-functional teams and external contractors to execute each brand campaign, managing celebrity, spokesperson and influencer relationships

Executive produced 25 different video projects; 7 events, resulting in YOY client satisfaction, sustained business growth and viral spots (5MM+ Views)

• Increased team productivity by 20% by recognizing precise areas for improvement (time effectiveness, budget and resource allocation), and creating action plans
• Established infrastructure for internal and external communication procedures including ideation and oversight of new website creation

Accepted promotion, led the development and execution of a successful "Pink" freestanding store launch resulting in $5.7MM in top-line volume in its first year

• Trained and over-saw brand category managers, merchandise flow supervisor and visual tech; Led team of 25 associates, 2 supervisors and 2 managers
• Facilitated monthly corporate product knowledge classes for merchandising and visual managers, mobilizing new company initiatives, managing merchandising flow lifecycle to maximize ROI

Responsible for business unit sales results with emphasis on customer satisfaction; Bra category

• Analyzed category sales reports and adjusted key selling strategies, eliciting consistent and top growth in category over 8 months
• Successfully convinced planning and allocation department to create new category of marketing tools to boost store sales; increased sales by 20%

Developed 5 Asst. Managers who were all eventually promoted within the company; recruited, interviewed, hired and trained 57 part-time employees

• Executed and maintained all visual aspects including floor-set, forms and marketing materials
• Recognized for best detailed visual standards in district, 5 consecutive months