Candela Cueto
Miami,FL
Summary
Strategic Impact-Driven PR Expert with over 25 years of experience in entertainment, music, sports, and beauty industries. Proven track record in developing and executing comprehensive communication strategies, public relations campaigns, event management, and social media optimization. Skilled in driving brand visibility, managing high-impact events, and building strong industry relationships. Adept at aligning communication strategies with business objectives to enhance audience engagement and maximize market presence. Demonstrated ability to lead multimedia content production and digital marketing initiatives, achieving measurable business success.
Overview
13
13
years of professional experience
Work History
Medical Training Director
M3 Academy Medical Master Mind
Miami, FL
04.2021 - Current
- Developed and implemented training programs to ensure employees had the necessary skills to perform their job duties.
- Conducted regular assessments of existing training programs to identify areas for improvement and development opportunities.
- Provided feedback and guidance on employee performance to supervisors and managers.
Private Events Director and Business Development
PM Restaurante
Miami, FL
01.2019 - 03.2020
- Spearhead end-to-end planning and execution of high-profile private events, collaborating with clients to create memorable, tailored experiences
- Drive business development initiatives, increasing client retention and event referrals through exceptional relationship management and innovative marketing strategies
- Consistently exceed revenue targets by optimizing operational efficiencies and enhancing client experiences.
International Client Relations Executive
Midtown Realty Group
Miami, FL
01.2018 - 01.2019
- Managed global client portfolios, building sustainable relationships with high-net-worth individuals and corporate clients
- Developed customized communication strategies, leading to increased client acquisition and retention.
International Trainer, Beauty Brand Executive
Yves Rocher
LATAM Region
01.2016 - 01.2018
- Designed and launched LATAM region’s first beauty training program, boosting brand awareness and driving sales growth
- Managed large-scale promotional events and product launches across multiple markets, collaborating closely with executive leadership to align campaigns with global strategies.
Sales Representative & Trainer
Casmara Cosmetics
South Florida
01.2014 - 01.2015
- Increased brand presence by 25% through strategic sales initiatives and product training programs for spa and skincare professionals
- Secured high-profile clientele, including celebrity partnerships, through consultative sales and brand promotion.
PR and Communication Manager
Bacardi Hatuey Hand-Crafted Beer
Miami, FL
01.2012 - 01.2014
- Led public relations and communication efforts, successfully launching Bacardi’s premium beer line
- Planned and executed brand activations, media outreach, and events that enhanced brand visibility and consumer engagement.
Education
Certification of Completion -
International EM Mentoring For Women
Miami, FL06-2021
Skills
- Social Media & Content Tools: Canva, Tidio, ChatGPT Digital Marketing & Automation: Basic knowledge of sales processes, digital content creation, and automation Email Marketing: Campaign creation and implementation CRM Systems: Familiar with client management and digital marketing processes Office Applications: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Languages
- Spanish: Native
- English: Fluent
Education and Certifications
- B.A. Public Relations, Marketing & Communications – Argentina
- Licensed Skin Care Specialist – State of Florida
- Postgraduate Certificate of Achievement – The International Dermal Institute
Freelanceprojects
- Verizon Wireless – Production Coordinator, TV Commercials
- MTV Networks Latin America – Consumer Marketing Coordinator & Production Coordinator
- KFC International – Executive Producer, TV Commercials
- Getty Images – Stock Film Producer
Timeline
Medical Training Director
M3 Academy Medical Master Mind
04.2021 - Current
Private Events Director and Business Development
PM Restaurante
01.2019 - 03.2020
International Client Relations Executive
Midtown Realty Group
01.2018 - 01.2019
International Trainer, Beauty Brand Executive
Yves Rocher
01.2016 - 01.2018
Sales Representative & Trainer
Casmara Cosmetics
01.2014 - 01.2015
PR and Communication Manager
Bacardi Hatuey Hand-Crafted Beer
01.2012 - 01.2014
Certification of Completion -
International EM Mentoring For Women