Overview
Work History
Summary
Education
Certification
Work Availability
Skills
Timeline
Generic
CANDICE D. HALL

CANDICE D. HALL

Fishers,IN

Overview

22
22
years of professional experience
7
7
years of post-secondary education

Work History

Head of Sales Operations

SpotOn
04.2023 - 02.2025
  • Built and led the company's first revenue forecast model, improving financial planning and accountability.
  • Designed and optimized sales compensation structures, increasing quota attainment by 10%.
  • Developed and maintained reporting dashboards to track key SaaS metrics, including ARR, churn, CAC, and LTV.
  • Partnered with executive leadership to drive pipeline management, sales performance, and revenue forecasting.
  • Led financial planning initiatives, providing strategic recommendations for growth and maximizing capital allocation.
  • Managed a team of 25 sales operations professionals, fostering a high-performance culture.

Division CFO, Securitas Products

Securitas Technology
Fishers, IN
07.2021 - 11.2022
  • Partnered with GTM teams to oversee financial planning, risk assessment, and revenue optimization.
  • Maintained 95% of financial targets despite economic pressures by implementing strategic cost controls.
  • Developed dynamic pricing models to counter cost inflation, improving margins and revenue predictability.
  • Led a high-performing finance team, driving data-driven decision-making and business insights.
  • Ensured strong internal controls and compliance with corporate governance policies.

VP Sales Operations

Stanley Black & Decker
Fishers, IN
10.2019 - 07.2021
  • Established and scaled the first Sales Operations function, enhancing GTM strategy execution that fueled a 10% increase in SaaS attachment rate and drove margin improvement by 100bps.
  • Designed and refined sales compensation models, aligning incentives with company revenue objectives.
  • Implemented forecasting models and pipeline analytics, improving revenue predictability and sales effectiveness.
  • Partnered with Sales, Marketing, Legal, HR, and Finance leadership to optimize budgeting, reporting, and compliance.

Commercial Finance & Channel Development Director

Stanley Black & Decker
Fishers, IN
08.2018 - 10.2019
  • Developed and managed sales, product, and marketing financial models, enhancing forecast accuracy and budgeting.
  • Provided actionable insights on pipeline coverage, sales performance, and revenue trends to GTM leaders.
  • Co-developed GTM strategies for new SaaS products, improving customer acquisition and retention.

Commercial Finance Leader

Stanley Black & Decker
Fishers, IN
04.2017 - 08.2018
  • Led financial analysis and forecasting, improving pipeline management and revenue predictions.
  • Optimized financial reporting processes, ensuring compliance with internal controls and accounting standards.
  • Created a standardized process to submit RFPs and approve discounted deals to increase profit margins.

Director, Sales Finance

Angie's List
Indianapolis, IN
08.2015 - 03.2017
  • Owned sales finance functions, overseeing budgeting, forecasting, and revenue performance analysis.
  • Partnered with executive leadership to optimize financial planning and incentive structures.
  • Developed and maintained sales compensation plans to drive engagement and improve quota attainment.

Finance Leader

General Mills
Golden Valley, MN
06.2003 - 08.2015
  • Led multiple finance functions, including FP&A, treasury, trade finance, customer logistics, and M&A analysis.
  • Managed financial reporting and compliance, ensuring adherence to corporate governance standards.
  • Provided strategic financial insights for leadership, supporting long-term financial planning and risk management.

Summary

MBA-trained sales operations and finance leader with success across SaaS, insights, and services at SpotOn, Stanley Black & Decker, and General Mills. Expert in Power BI, Excel, and Salesforce. Known for optimizing sales processes, driving forecast accuracy, and aligning Legal, Finance, Marketing, and Sales. Builds collaborative, high-performing teams that turn data into strategy and deliver scalable, margin-driven growth.

Education

MBA - Finance, Marketing & Strategic Management

University of Chicago
Chicago, IL
09.2007 - 06.2010

Bachelor of Science - Accounting & Finance

Purdue University
West Lafayette, IN
06.1999 - 05.2003

Certification

Black Executive Leadership Program | McKinsey & Company

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills

  • Sales enablement
  • Salesforce optimization
  • Dashboard customization
  • Sales leadership
  • Quarterly forecasting
  • Pipeline management
  • Sales analytics
  • Pricing strategy
  • Data analytics
  • Sales quota management
  • Budget management
  • Written communication
  • Analytical skills
  • Business analytics
  • Problem-solving
  • Presentations and public speaking
  • Strategic planning
  • Performance analysis
  • Expense management
  • Mergers and acquisitions
  • Variance analysis
  • GAAP compliance
  • Cash flow management
  • Cost accounting
  • Capital budgeting
  • Profitability analysis
  • Adaptable to market fluctuations
  • Excels in team leadership
  • Financial reporting oversight
  • Financial planning
  • Change management
  • Financial analysis and reporting

Timeline

Head of Sales Operations

SpotOn
04.2023 - 02.2025

Division CFO, Securitas Products

Securitas Technology
07.2021 - 11.2022

VP Sales Operations

Stanley Black & Decker
10.2019 - 07.2021

Commercial Finance & Channel Development Director

Stanley Black & Decker
08.2018 - 10.2019

Commercial Finance Leader

Stanley Black & Decker
04.2017 - 08.2018

Director, Sales Finance

Angie's List
08.2015 - 03.2017

MBA - Finance, Marketing & Strategic Management

University of Chicago
09.2007 - 06.2010

Finance Leader

General Mills
06.2003 - 08.2015

Bachelor of Science - Accounting & Finance

Purdue University
06.1999 - 05.2003

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