Summary
Overview
Work History
Education
Skills
Timeline
Generic

Candice Horn

Laurel,MD

Summary

Skilled Business Development leader offering over a decade of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

2026
2026
years of professional experience

Work History

Area Director of Sales & Marketing

Baywood Hotels
01.2025 - Current
  • Develop and implement comprehensive sales strategies to achieve revenue goals and market penetration
  • Conduct market research and analysis to identify trends, competitor strategies, and opportunities for growth
  • Set sales targets and develop action plans to ensure they are met or exceeded
  • Regularly review and adjust sales strategies based on market conditions and performance
  • Build and maintain relationships with key clients, corporate accounts, travel agencies and third-party companies
  • Identify new business opportunities and develop strategies to expand the hotel’s client base
  • Conduct regular meetings and negotiations with clients to secure contracts and maintain high customer satisfaction
  • Collaborate with the marketing team to create promotional activities and campaigns to attract and retain customers
  • Monitor and analyze sales performance, revenue, and market demand to identify opportunities for revenue optimization
  • Implement pricing strategies and manage inventory to maximize revenue per available room (RevPAR)
  • Review and negotiate contracts with clients, ensuring favorable terms and conditions for the hotel
  • Collaborate with the revenue management team to optimize pricing, distribution channels, and yield management strategies
  • Recruit, train, and motivate the sales team, providing guidance and support to maximize their potential
  • Set clear sales objectives, establish performance metrics, and conduct regular performance evaluations
  • Foster a positive and collaborative work environment, encouraging teamwork and professional development
  • Provide ongoing coaching and mentoring to the sales team, promoting their skills and knowledge
  • Work closely with other departments, such as operations, marketing, and finance, to ensure seamless coordination and excellent guest experiences
  • Communicate regularly with the general manager and executive team to provide updates on sales performance, strategies, and initiatives
  • Represent the hotel at industry events, trade shows, and conferences to promote the property and establish industry contracts
  • Hold regular briefings and meetings with sales team to ensure progress – daily update meetings, weekly BEO meetings, etc.
  • Perform any other duties as assigned by Executive team & Ownership

Business Development Account Manager

Amazon
2022 - 2024


  • Identify, qualify, and generate new business opportunities through direct calling, email, and contact efforts with Key Decision Makers
  • Complement prospecting and selling by participating in customer meetings as required
  • Utilize consultative and relationship-building selling techniques to pinpoint current and future solutions
  • Leverage Amazon’s proprietary data for strategic, personalized recommendations, influencing internal teams and external customers towards their business goals
  • Develop multi-phase execution strategies: planning, opportunity qualification, stakeholder communication, needs analysis, value engineering, engagement, management, and negotiation
  • Contribute to business strategy, defining input metrics for growth and improved customer experience, collaborating with cross-functional teams and Amazon programs
  • Identify growth opportunities for ecommerce sellers, driving revenue goals through program adoptions, achieving MoM and YoY sales growth via actionable business plans and data analysis
  • Achieved an 87% program adoption rate and managed a $19M book of business
  • Provide consultative business strategies using industry trends and data analysis, offering detailed actionable growth plans
  • Collaborate with internal teams to troubleshoot and resolve issues, offering technical support
  • Proficiently navigate Salesforce for day-to-day tasks and in-depth problem- solving for selling partner issues.
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
  • Developed business pipeline using cold and warm techniques.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Senior Account Executive

UPS
2021 - 2022
  • Maintained and grew a book of business (small/medium sized businesses)
  • Introduced new products and services and expanded business opportunities within customer accounts
  • Monitored account statistics and qualified internal sales leads to create effective sales strategies
  • Utilized resources and account history to prepare for sales calls
  • Submit pricing requests and analyzed price quotes
  • Developed standard operating procedures (SOPs), generated standard and customized reports and queries, accesses appropriate databases, and interprets and clarifies data
  • Built diverse and consistent sales portfolio.
  • Consulted with businesses to supply accurate product and service information.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Kept detailed records of daily activities through online customer database.
  • Drove store revenue by offering customers accessories and related purchases to complete selections.
  • Developed, maintained and utilized diverse client base.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Negotiated prices, terms of sales and service agreements.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Contributed to event marketing, sales and brand promotion.
  • Achieved or exceeded company-defined sales quotas.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Set and achieved company defined sales goals.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Contributed to team objectives in fast-paced environment.
  • Promoted company offerings to diverse customers with targeted and disciplined approach.
  • Analyzed key competitors to respond to competitive threats.
  • Brought in over $Amount in revenue while managing multiple high-profile accounts.
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
  • Prepared documentation, finalized sales and maintained records.
  • Secured new accounts to increase company revenue and drive market share.

Travel Concierge Lead

The Knot Worldwide
02.2020 - 12.2020
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.

Director of Sales & Marketing

Hilton Garden Inn Columbia
01.2018 - 01.2019
  • Develops and maintains Marketing Plan and Sales Budget with the General Manager
  • Analyzes Revenue Management strategy using such tools as Star Reports, demand analysis, and OnQ PMS
  • Provide the strategic vision for maximum Hotel Sales generation and optimal revenue growth
  • Assess the effectiveness of company programs to determine optimum revenues using R&I, Cognos
  • Reports, and Market Data, in order to innovate
  • Forge relationships and build rapport with Local and National Accounts
  • Cultivate, enhance and leverage external and internal relationships to elevate hotel and market share awareness and drive business.
  • Analyzed sales and marketing data for improved strategies.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Evaluated market data to develop and create business strategies and marketing plans.

Brand Influencer/Blogger

01.2015 - 01.2018
  • Assisted National brands in increasing revenue through sales via ethnic markets
  • Creatively curated campaigns for National brands that will increase awareness in desired markets In my role as a Brand Influencer/Blogger
  • Assisted National Companies in reaching their targeted markets whether that be Millennials, Mothers, or just Women of a certain age
  • Helped them sell their products to a demographic that may not otherwise be interested
  • Brands worked with:
  • Amazon, Kate Spade, Macy’s, MixTiles, Smart Tiles, Framebridge, African Pride, Clarisonic, Kiehl’s
  • Origins, Sprouts, Whole Foods, Suja, Sally Beauty, Daily Harvest, Pixi Beauty.

Director of Sales & Marketing

Best Western Hotel
  • And Conference Center
  • Guests Inc.

Regional Executive Meeting Manager

LTD Hospitality
03.2011 - 12.2011
  • Aloft (Marriott), SpringHill Suites (Marriott), Fairfield Inn & Suites (Marriott), Residence Inn (Marriott), Courtyard by Marriott, Springhill Suites by Marriott, Residence Inn (Marriott)
  • Markets: SMERF and Corporate
  • Worked an intricate role on the Greenbrier Sales team for LTD Hospitality by receiving and responding to incoming leads from 3rd sources such as Meeting Broker, CVB, CVENT, OneSource and Direct Inquiry
  • Solicit, negotiate and confirm new and repeat business through various efforts (lead follow up, telemarketing, direct mail, referrals, internet prospecting, etc) to maximize revenues to meet/exceed goals
  • Develop and implement creative sales strategy by analyzing historical, current, and future hotel/market/account trends
  • Develop and continually enhance relationships with key corporate, business, and travel industry accounts
  • Market and sell all products the Hotel(s) have to offer and exceed monthly, quarterly and yearly Sales Goals set.

Education

Bachelor of Science - Business

Norfolk State University

Skills

  • Business Planning
  • Account Management
  • Enterprise Sales
  • Cold Calling
  • Goals and Performance
  • Staff Management
  • Product and Service Sales
  • Strategic Plan Development
  • Sales Expertise
  • Market and Competitive Analysis
  • Proposal Writing
  • Contract Negotiation Expertise
  • Business Development and Planning
  • Customer Accounts Management
  • Competitor Monitoring
  • Growth Management
  • Territory Management
  • Revenue Forecasting

Timeline

Area Director of Sales & Marketing

Baywood Hotels
01.2025 - Current

Travel Concierge Lead

The Knot Worldwide
02.2020 - 12.2020

Director of Sales & Marketing

Hilton Garden Inn Columbia
01.2018 - 01.2019

Brand Influencer/Blogger

01.2015 - 01.2018

Regional Executive Meeting Manager

LTD Hospitality
03.2011 - 12.2011

Business Development Account Manager

Amazon
2022 - 2024

Senior Account Executive

UPS
2021 - 2022

Director of Sales & Marketing

Best Western Hotel

Bachelor of Science - Business

Norfolk State University

Similar Profiles

CREATE PROFILE
Candice Horn