CANDICE LIBERA
Solvang,CA
Summary
Goal-oriented professional with natural talents in developing and implementing successful strategies, driving profits, increasing market share and strengthening customer brand loyalty. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and strengthening campaign strategies. Prepared to bring 30+ years of progressive experience and make a lasting impact on the City of Solvang and it's success!
Overview
24
24
years of professional experience
Work History
INTERIM MARKETING MANAGER
CITY OF SOLVANG
03.2023 - Current
- Manages all accepts of the special event's process within the City of Solvang including permitting, scheduling, and actively assisting and guiding the event organizers to ensure an event that protects the City's assets and that is safe for visitors and residents alike.
- Works with event organizers and City departments/divisions to ensure adequate staff support for successful events.
- Spearheaded the special events project for the City of Solvang.
- Collaborated effectively with multiple department heads to create a revised and streamlined special events code and guidebook that went to council.
- This successful collaboration led to the adoption of new municipal code and the implementation of a comprehensive special events guidebook.
- Assisted with marketing contractors to recover passwords and logins for all city social/web assets which helped marketing partners deliver the new website on time and within budget.
- Collaborated with marketing partners to ensure accuracy and completeness of the SolvangUSA website before launching.
RECREATION COORDINATOR
CITY OF SOLVANG
10.2021 - Current
- Develops, coordinates, and designs diverse recreational programs for the city of Solvang that cater to individuals of all age groups.
- Responsibilities include planning and organizing various engaging activities, excursions, and special events specially tailored for the City of Solvang.
- Manages all elements of these programs, including proactively recruiting instructors, sourcing, and creating new programs to attract both new and returning residents, and marketing these programs to ensure maximum participation and enrollment
- Scheduled the Veterans Memorial Building reservations and city parks reservations ensuring all proper paperwork, liability insurance, and deposits received.
- Worked proactively with the Chamber to bring the Jr Entrepreneur workshop series to our youth and the Scarecrow Workshop which promoted and jumpstarted the annual Scarecrowfest Event which is an event designed to engage residents and visitors alike in exploring and supporting the TRC businesses and restaurants.
STORE MANAGER
PARTS UNKNOWN
12.2011 - 10.2021
- Oversee sales and business development functions, including working with vendors on new merchandise roll outs, customer relationship development, and loss prevention initiatives.
- Generated higher sales year over year.
- Responsible for all payroll, scheduling and budget management.
- Participated in buying merchandise for the store and sourcing new vendors to bring in to continue to generate top volume.
- Recruitment, cross training and coaching of team members, as well as training and developing new store managers.
- Pitched moving from a cold call strategy-based sales initiative when Covid hit, to strategically leveraging social media for sales.
- Led weekly calls to help train store managers on how to create Instagram and Facebook accounts and how to utilize these tools to generate sales.
- Established objectives for utilizing Instagram and Facebook and followed up to ensure these objectives were being met.
WEST COAST AREA MANAGER
TERRITORY AHEAD
10.2008 - 09.2011
- Developed and implemented strategies to maximize sales and profits throughout the retail division.
- Achieved EBITDA goal 2009 & 2010.
- Consistent achievement of operational and financial goals, volume growth and expense management.
- Developed collaborative marketing campaigns which drove traffic and sales.
- Talent management, succession planning, individual development plans, coaching and mentoring of teams.
- Established a companywide emphasis on key metrics by leading the development and implementation of a comprehensive Store Visit Checklist that accounted for every aspect of the business. This became an interactive coaching tool for all stores.
- Collaboratively designed/implemented a clientele program; increased profits by 15% in the first year in the West Coast Division.
CORPORATE VISUAL MERCHANDISER
TERRITORY AHEAD
01.2007 - 09.2011
- Developed and implemented the Visual Merchandising Directive that became part of the onboarding process in all stores.
- Increased sales performance by developing and implementing innovative visual merchandising strategies.
- This tool created a consistent brand image in all stores and helped train the retail division on the standards of visual merchandising and how this impacts sales.
- Coached and developed Area Managers and teams in implementing visual directives.
- Promoted to West Coast Area Manager while continuing to execute all Corporate Visual Merchandising key objectives.
STORE SALES MANAGER
EXPRESS, INC.
02.2003 - 12.2006
- Responsible for all sales and business development for staff of 50+ employees.
- Reviewed store P&L with District Manager to reduce cost in several areas.
- Monitored sales transactions and insured sales procedures were followed properly.
- Partnered with Loss Prevention resulting in a shrink reduction of 33%/$35,000.2004 and 2005 received the APEX Award, awarded to the top 20% of Store Managers in the company.
- RTP (Recruit, Train, Promote) award for the district in 2005.
CORPORATE VISUAL MERCHANDISER
EDDIE BAUER
04.2002 - 05.2003
- Developed and executed visual merchandising strategies for 500+ Eddie Bauer stores, a leading corporate retail brand.
- Implemented innovative display designs to enhance the overall visual appeal and drive customer engagement.
- Collaborated with cross-functional teams including marketing, operations, and store management to align visual merchandising efforts with brand objectives.
STORE SALES MANAGER
EDDIE BAUER
01.2000 - 04.2002
- Proficient in managing daily store operations, including sales, inventory, and customer service.
- Recognized as a leader store in all visual merchandising objectives and initiatives.
- Promoted to Corporate Visual Merchandiser in 2002.
- Increased customer satisfaction by providing exceptional service, addressing concerns promptly, and fostering a welcoming environment.
Education
Business
Mt Hood Community College
GRESHAM, ORSkills
- Customer Acquisition
- Budgeting and Allocation
- Strategic Marketing
- Staff Management
- Brand Development
Affiliations
- President of Solvang School PTO 2021 - 2022 Vice President of Solvang School PTO 2017-2019
Timeline
INTERIM MARKETING MANAGER
CITY OF SOLVANG
03.2023 - Current
RECREATION COORDINATOR
CITY OF SOLVANG
10.2021 - Current
STORE MANAGER
PARTS UNKNOWN
12.2011 - 10.2021
WEST COAST AREA MANAGER
TERRITORY AHEAD
10.2008 - 09.2011
CORPORATE VISUAL MERCHANDISER
TERRITORY AHEAD
01.2007 - 09.2011
STORE SALES MANAGER
EXPRESS, INC.
02.2003 - 12.2006
CORPORATE VISUAL MERCHANDISER
EDDIE BAUER
04.2002 - 05.2003
STORE SALES MANAGER
EDDIE BAUER
01.2000 - 04.2002
Business
Mt Hood Community College
Similar Profiles
Edwin A. RiveraEdwin A. Rivera
Ch. Officer at Solvang ShippingCh. Officer at Solvang Shipping
James MedinaJames Medina
Busser at Solvang BrewingBusser at Solvang Brewing
Tanya VillalobosTanya Villalobos
Barista at The Solvang Coffee HouseBarista at The Solvang Coffee House
Adrian GarciaAdrian Garcia
Food Service Worker at Old Danish Food FarmFood Service Worker at Old Danish Food Farm
Justin StehnoJustin Stehno
Bathroom Remodel at Self EmployedBathroom Remodel at Self Employed